Chapter 1
The Marketing Machine That Fuelled HubSpot's Growth
A year before going public, HubSpot established a new team focused on marketing and growth. The mission of that team was to grow the new HubSpot Sales product to a $100M line of business. The man they hired to lead that team was Brian Balfour, now one of Silicon Valley’s most prolific growth marketers.
Chapter 2
The 6 Step Growth Marketing Process
“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” W. Edwards Deming. The HubSpot team adopted this 6-step growth marketing process below in order to maximise progress towards their goal.
Chapter 3
Coming Up With Growth Ideas
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 3
Submitting Your New Growth Idea
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 3
Prioritising Your Marketing Ideas
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 3
Designing & Documenting Your Marketing Experiment
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 3
Analysing Experiment Results
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 3
How To Run Effective SEO Growth Experiments
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 9
How To Run Effective Growth Marketing Meetings
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 10
Building Growth Marketing Team Culture
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Chapter 11
Our Most Successful Growth Experiment
Ideas are the leading input to the entire growth marketing process, they are the rocket fuel for growth. Without a consistent, steady pipeline of ideas there’s a lesser chance your team will make an impact because there’s less to test and learn from.
Who We Are
Jodi Smith
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Lily Wilde
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Dan Dukes
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