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Get tips and advice on all aspects of growth marketing - goal setting, prioritisation frameworks, experiment design, team culture, technology, tools and more.

Editors pick

Marketing project management software review

OK, so there are *loads* of reviews of marketing project management software – why should we write another one? Well, we studied a number of the most popular and in-depth reviews and, whilst we’re not suggesting foul play, we suspect that there may be a teeny weeny bit of bias in some of them. For…

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Our latest articles

Need a growth marketing agency (UK, Europe or US)? Here are 43.

July 11, 2022

What is a growth marketing agency? Let’s get the elephant out of the room – what’s the difference between a “normal” marketing agency and a growth marketing agency? Good question – here’s our perspective on the 3 main differentiators of a good growth marketing agency: Whilst normal agencies may specialise…

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How To Run Effective Growth Meeting

June 12, 2019

The weekly growth meeting is the most critical activity for ensuring you get results from your growth marketing process. However, the larger the team, the higher the dollar cost and the opportunity cost of holding the meeting. For a team of 5 in a 60 minute meeting, with 15 minutes…

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The 6-Step Growth Marketing Process Explained

June 21, 2019

The 6-step growth marketing process “If you can’t describe what you are doing as a process, you don’t know what you’re doing.” W. Edwards Deming The HubSpot team adopted the 6-step growth marketing process below in order to maximise progress towards marketing goals: Perform – ongoing customer research Gather –…

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Growth Marketing Manager: Job Description & Interview Questions

February 11, 2022

What makes a great growth marketing manager? Good growth marketers typically have a wide base level of knowledge, covering everything from user and behavioural psychology to data and analytics, as well as a deeper knowledge in one or two areas well-suited to growth marketing. You’ll likely have seen the increasingly…

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Compound Interest & Flywheel Marketing

August 2, 2019

An introduction to compound interest Anyone familiar with the world of pensions and savings will be familiar with the concept of compound interest. Gains in your investment are reinvested, over and over again, typically on a monthly or yearly basis. Compound interest, where the gains are continually reinvested each year,…

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Growth marketing experts to follow (bios, links more)

October 10, 2019

Want to learn from the world’s best growth marketing experts? Below is our list of the most influential and best growth marketing professionals to follow in order to stay informed about new growth marketing trends and tactics. Each summary includes a bio, links to Twitter, LinkedIn, personal blog, published books,…

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ICE Framework: The original prioritisation framework for marketers

February 7, 2022

Introducing the ICE framework The ICE framework is the original scoring mechanism for growth marketing teams. It is widely considered to have been invented by Sean Ellis, considered by many to be one of the leaders in the growth hacking movement and now the CEO of GrowthHackers.com. As a result,…

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The North Star Metric & Framework

March 14, 2022

If you were taught how to ride a bike, or to surf, you’ll likely remember an instructor telling you “where you look is where you go”. Look to your right, you’ll go right. Look left, you go left. There’s a lot of power in where you focus your attention.  Focusing…

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Prioritisation frameworks: RICE, ICE, PIE and more

April 4, 2019

What is a prioritisation framework? A prioritisation framework is used by product teams, growth teams and marketing teams to prioritise work and projects. These frameworks take into consideration a number of factors in order to generate a score, which can be used to evaluate the priority with which different tasks…

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How we integrated The Bullseye Framework into Growth Method

March 5, 2022

Most companies acquire 70% or more of their customers from one marketing channel. This is contrary to popular belief that diversifying customer acquisition across many marketing channels is the best approach. You probably won’t have a bunch of equally good distribution strategies. Since people don’t know what works, and they…

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