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Get tips and advice on all aspects of growth marketing - goal setting, prioritisation frameworks, experiment design, team culture, technology, tools and more.

Editors pick

Marketing project management software review

OK, so there are *loads* of reviews of marketing project management software – why should we write another one? Well, we studied a number of the most popular and in-depth reviews and, whilst we’re not suggesting foul play, we suspect that there may be a teeny weeny bit of bias in some of them. For…

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Our latest articles

Microsoft Clarity vs Hotjar

February 14, 2022

In this article we provide a short comparison of Microsoft Clarity vs Hotjar for user behaviour analysis including: Session Recordings Click Heatmap Tap Heatmap Scroll Heatmap Area Heatmap and more What is Microsoft Clarity? According to the Microsoft Clarity website: Clarity is a free, easy-to-use tool that captures how real…

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Using Airtable for Growth Marketing

September 5, 2019

Why use Airtable for growth marketing? Using Airtable for growth marketing is a great starting point for new or small growth teams, they have a number of pre-built templates, or you can create our own, and it is a simple low-cost solution. Once you get to even a small number…

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Growth Experiment Templates for Pipefy, Trello, Airtable, Excel & more

February 8, 2022

A growth experiment template can be used to get a new growth team up and running quickly, or to inform a more custom growth marketing implementation. We’ve collated some of our favourite below. Growth Hacking Experiments Template by Pipefy “Pipefy accelerates digital transformation. It is a low-code/no-code process orchestration platform…

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RICE Score: A prioritisation framework for marketers

February 2, 2022

Prioritisation Frameworks The RICE score is one of a number of prioritisation frameworks used by growth marketers to identify high impact marketing experiments. Our article on prioritisation frameworks goes into why these frameworks are needed, and the challenges they solve. There are a number of prioritisation frameworks, or scoring frameworks,…

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