Take the test Traditional marketing org or performance marketing org? Get an unbiased 3rd party perspective with our short marketing strategy audit. TAKE THE TEST Step 1 of 5 20% Strategy & CultureHow is your marketing planned & executed?Waterfall model: yearly planning and then executing against plansAgile marketing: lean, flexible and priority-driven are we!Somewhere in the middleHow long do typical marketing activities take to complete?1 week1 month3 months6 monthsWho is involved in coming up with marketing ideas and plans?ManagementManagement & MarketingManagement, Marketing & Other EmployeesManagement, Marketing, Employees & PartnersHow often are decisions made with data?Never, we're more about gut feelAlways. In god we trust. All others must bring data.We're data informed, but not data obsessedHow do you prioritise what you work on?We do as much as we can / HiPPO)We prioritise in our headsWe use a prioritisation framework (ICE, HIPE etc)Do your team estimate the outcome of marketing activities before they are started?YesNoSometimes Tools & TechnologyHow often is data used in general discussions?Almost AlwaysSometimesNeverHow often do you run conversion optimisation tests?YesNoDon't knowDo you use web engagement tracking software?YesNoDon't knowDo you use an AB testing software?Haven't used for agesUse regularlyNever usedDo you use remarketing/retargeting?YesNoDo you use sales intelligence?YesNoI don't knowHow often do you monitor your marketing metrics?DailyWeeklyMonthlyNot very often People & SkillsWhich of the following skillets exist in-house? Designer Developer Writer PPC Expert Social Data & analytics Growth/Performance marketer Process & MethodologyAre you able to track your marketing ROI per channel/tactic?Yes, we can show ROI for every tactic/channel.Kinda, we can show were the leads come from.No, we can track some things but nothing too comprehensive.How often do you speak with customers in a non-sales, research capacity?NeverWe've done it onceOnce a yearContinuouslyHow do you gather customer insights? Web Analytics e.g. Google Analytics Customer Surveys CRM Data Customer Meeting Data 1 to 1 Emails Heatmaps User Tests Do you have a formal marketing experimentation programme?YesNoNot YetDo you run marketing experiments or AB tests on a regular basis?No, not reallyKind OfYup we test everythingHow often do you run new marketing experiments, campaigns or projects?Once a dayOnce a weekOnce a monthOnce a quarterA few times a yearHow often do you record a baseline before starting an activity, and measure the increase afterwards?AlwaysNeverWhen We RememberDo you have a single place for recording the outcome of previous marketing activity?YesNoWhat % of your marketing activity follows repeatable processes?Less than 25%25-50%50%+ Where should we send the results?Email Your Website How many people are in your team?Just me2-1010-3030+
