An in-depth guide to b2b growth hacking for businesses (with 4 real examples)


What do HubSpot, Slack, Dropbox and Zapier all have in common? They are all b2b companies that used growth hacking to achieve exponential growth.

Coined by Sean Ellis in 2010 during his work at Facebook, growth hacking is a process of prioritisation, rapid experimentation and testing, making data-informed decisions in order to find scalable and repeatable ways to grow.

We discuss the difference between growth hacking and growth marketing, and how to run growth hacking experiments alongside your traditional marketing campaigns. Plus, we share some b2b growth hacking examples from companies like HubSpot, Zapier, LinkedIn and more.

What is b2b growth hacking and why you should care about it?

If you run a business, there’s a good chance you’ve heard the term “growth hacking.” But what is it, exactly?

Growth hacking is a methodology used to grow a business quickly and efficiently. It’s a process of rapid experimentation and testing to find scalable and repeatable ways to grow. Growth hacking is about finding creative ways to grow your business by thinking outside of the box and testing different growth channels.

So why should your business care about growth hacking? Because it can help you achieve explosive growth.

By using growth hacking techniques, you can reach new customers, increase your sales, and take your business to the next level.

What is the difference between growth hacking and growth marketing?

In recent years, the terms “growth marketing” and “growth hacking” have become increasingly common in the business world. But what do these terms actually mean? And how are they different from one another?

Growth marketing is a holistic approach to business growth that takes into account all of the different channels and strategies that can be used to drive growth. This includes everything from traditional marketing activities to more innovative approaches like viral marketing and word-of-mouth marketing. Growth marketers use data and analytics to constantly test and optimise their efforts in order to achieve the best results possible.

Growth hacking, on the other hand, is a more narrow and specific approach to driving growth. Growth hackers are focused on using creative and often outside-the-box methods to rapidly grow a business. This can include things like developing new user acquisition channels, optimising conversion rates, or creating virality within a product or service.

Growth hacking is focused on finding creative and innovative ways to grow a business quickly, often using non-traditional channels or methods.

Ultimately, both growth marketing and growth hacking can be powerful tools for startups and businesses looking to scale.

4 B2B Growth Hacking Examples

Let’s explore some examples.

1. HubSpot’s Website Grader growth hack

HubSpot is a b2b company that creates inbound marketing and sales software. In order to grow their business, they created a tool called the Website Grader, which allows users to input their website URL and receive a report on how well their website is optimised for search engine ranking.

This viral piece of content was shared over 100,000 times and helped HubSpot generate over 50,000 leads in just six months.

2. Slack’s word of mouth growth hack

Slack is a b2b company that provides a messaging platform for teams. In order to grow their business, they leveraged word of mouth by making it easy for users to invite their colleagues to join Slack.

They also provided a generous referral program, giving users free Slack credits for every person they invited.

As a result of their growth hacking efforts , Slack was able to grow from zero to millions of users in just a few short years.

3. Zapier’s programmatic SEO growth hack

Zapier is a b2b company that provides an integration platform that connects different apps and services. In order to grow their business, they used programmatic SEO techniques to rank for high-traffic keywords like “IFTTT alternative” and “Zapier alternative”.

This growth hacking technique helped Zapier generate over 100,000 organic visitors per month and grow their business exponentially.

4. LinkedIn importing contacts growth hack

In order to grow their business, they used a growth hacking technique called “importing contacts”. This allowed users to easily import their email contacts into LinkedIn, which helped them quickly connect with potential new customers and business partners.

Thanks to their growth hacking efforts, LinkedIn was able to grow from zero to over 350 million users in just a few short years and become the b2b social networking powerhouse that it is today.

Measuring success – how to track and analyse b2b growth hacking progress over time

It’s important to measure success when growth hacking in order to track progress over time and make sure that you are on track to reach your goals.

There are a few key metrics that businesses should focus on when tracking growth hacking progress:

– The number of new users acquired

– The conversion rate (of leads to customers)

– The churn rate (of customers)

– The lifetime value of a customer

– The cost per acquisition of a new customer.

By tracking these key metrics, businesses will be able to see how their growth hacking efforts are impacting their business and make necessary adjustments along the way.

Growth hackers should also be constantly testing and experimenting with new growth hacking techniques in order to find what works best for their business. Only by constantly testing and measuring will they be able to find the most effective growth hacking strategies for their company.

The future of b2b growth hacking – 6 trends you should watch out for

So what does the future hold for growth hacking? Here are a few trends to watch out for:

1. AI-powered tools will become more prevalent.

As artificial intelligence (AI) becomes more sophisticated, tools that use AI to automate growth hacking processes will become more common. These tools will be able to identify which marketing and product strategies are most effective for a given business, and they’ll be able to make real-time adjustments based on data analytics.

2. Growth hacking teams will become more specialised.

Currently, many businesses have one or two individuals who focus on growth hacking initiatives. However, as growth hacking becomes more complex, businesses will need to create dedicated teams of specialists who can work together to develop and execute effective growth strategies.

3. Increased focus on personalisation

In a world where consumers are bombarded with generic marketing messages, personalisation can be a powerful tool for businesses looking to stand out from the crowd. Expect to see more businesses incorporating personalisation into their growth hacking strategies in the year ahead.

4. More use of data

Data is becoming increasingly important in the world of marketing, and growth hackers are at the forefront of using data to drive growth. Expect to see more businesses using data to segment their audiences, personalise their messages, and track their results.

5. A shift towards content marketing

As growth hacking strategies have become more popular, there has been a shift away from traditional advertising techniques towards content marketing. This trend is only set to continue in the year ahead, as businesses look for more cost-effective and creative ways to reach their audiences.

6. Experiences will matter more than ever before.

In a world where customers have endless choices, businesses need to focus on creating exceptional experiences that make them stand out from the crowd

Stay ahead of the marketing curve

If you want to stay ahead of the curve in your industry, it’s important to pay attention to these b2b growth hacking trends and start implementing them into your business strategy. At its core, growth hacking is all about being creative and using data-driven strategies to achieve scalable growth. And as we move further into the digital age, there’s no doubt that this approach will become even more prevalent in the world of b2b marketing. Are you ready for the challenge?

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