The Growth Method Blog

We write about how to do growth well.

5 Data over opinions

A good growth marketing strategy uses data to guard against opinions, feelings, emotions and bias. With a combination of both quantitative and qualitative data growth ...
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Evidence-guided v opinion-based growth

Itamar Gilad believes there are two kinds of companies - evidence-guided and opinion-based - and whilst the concepts were developed during two decades spent in ...
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2 Process over tactics

“Growth has nothing to do with tactics and has everything to do with process. Silver bullets don't exist, you need a growth machine.” Brian Balfour ...
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1 Focus over diversification

"Our 2023 marketing strategy is to invest in Twitter organic, Linkedin paid ads, content marketing, SEO and email". Some practitioners call this spray and pray ...
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3 Always-on assets over one-off campaigns

Let's run a campaign? No. Your growth marketing strategy should focus on building assets that can deliver compound growth over time. One-off marketing programs, initiatives and campaigns ...
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4 Impact over activity

A growth marketing strategy should prioritise impact over activity, which typically means being aligned to business revenue. Impact over activity Outcomes of outputs Results oriented ...
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Growth loops explained

Which would you choose? Growth Initiative A:  Gives you 500 new users this week but nothing afterward. Growth Initiative B: Gives you 20 new users in week ...
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Reforge Growth Series: Retention & Engagement

The article provides our notes from the excellent Growth Series Course on Reforge. Module 1: Growth Wins Why growth wins DefensibilityDefensibility means the more distribution ...
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Marketing attribution models explained

How do you do you know you're spending time, resource and energy on the most effective marketing channels? B2B marketers should use marketing attribution models ...
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Everything you need to know about GA4 data-driven attribution

What is attribution? Attribution models (like Google Analytics data-driven attribution) help you accurately credit actions that lead to a conversion or sale. "Attribution is the act of ...
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