The Growth Method Blog

We write about how to do growth well.

In-depth Planview AgilePlace review 2023

So, you’re considering Planview AgilePlace and want to know a bit more before a trial or purchase? We’ve scoured every article, document and review online ...
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In-depth Effective Experiments review 2023

So, you're considering Effective Experiments and want to know a bit more before a trial or purchase? We've scoured every article, document and review online ...
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The HIPE framework: a prioritisation framework for growth marketers

The HIPE framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. Prioritisation ...
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Growth marketing & the theory of constraints

In marketing and growth, one of the most critical factors to team performance is speed (or more specifically velocity). As growth marketers the more efficient ...
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Digital Marketing Channels for growth marketers

What are digital marketing channels? Digital marketing channels are simply the platforms or means through which marketing messages are shared with its intended audience. The ...
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19 traction channels for growth marketers

What are traction channels? Traction channels are the routes or paths that businesses use to contact their target market and drive growth. The term 'traction' ...
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The BRASS framework: a prioritisation framework growth marketers

The BRASS framework is a prioritisation method specifically designed for identifying the most suitable and effective customer acquisition channels. Prioritisation frameworks help marketing and growth ...
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What is data-driven attribution?

Definition of data-driven attribution Data-driven attribution is a method used by marketers to understand the value of each customer touchpoint. It helps in identifying which ...
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What is position-based (U-shaped) attribution?

Definition of position-based (U-shaped) attribution Position-based (U-shaped) attribution is a model used by marketers to track and assign credit for a sale or conversion across ...
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Partnership Statement – Agile Marketing Alliance & Growth Method

FULL ANNOUNCEMENT Growth Method partners with the Agile Marketing Alliance May 4, 2023 – Today Growth Method and the Agile Marketing Alliance are pleased to ...
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