Please don’t pay for a marketing audit. Do this instead.
By Stuart Brameld |
3 reasons a marketing audit might be a good idea We tend to find people look for a marketing audit for one of three reasons: ...
Read More Growth marketing experts to follow in 2023 (bios, links & more)
By Stuart Brameld |
Want to learn from the world's best growth marketing experts? Below is our list of the most influential and best growth marketing professionals to follow ...
Read More Using Airtable for Growth Marketing
By Stuart Brameld |
Airtable for marketing Airtable is an incredibly versatile tool for marketers, and includes pre-built marketing templates for everything from tracking content operations and campaigns, to ...
Read More Compound Interest & Flywheel Marketing
By Stuart Brameld |
An introduction to compound interest Anyone familiar with the world of pensions and savings will be familiar with the concept of compound interest. Gains in ...
Read More The 6-Step Growth Marketing Process Explained
By Stuart Brameld |
The 6-step growth marketing process "If you can't describe what you are doing as a process, you don't know what you're doing."W. Edwards Deming The ...
Read More How to run an effective growth team meeting
By Stuart Brameld |
The weekly growth team meeting is the most critical activity for ensuring you get results from your growth marketing process. However, the larger the team, ...
Read More SEO Experiments: DIY, 3rd party service or in-house?
By Stuart Brameld |
Why Run SEO Experiments Search Engine Optimisation (SEO) is the process of improving your website to ensure that when a potential customer searches for what ...
Read More Marketing experiment analysis & understanding your experiment results
By Stuart Brameld |
Focus on learnings over results Every experiment results in 1 of 3 outcomes: WinnerLoserInconclusive However, building a culture of experimentation isn't just about getting a ...
Read More A guide to the minimum viable test (MVT) for marketers & marketing teams
By Stuart Brameld |
You may have come across the term minimum viable test within the context of lean and agile methodologies. A minimum viable test is the antithesis ...
Read More How to pick a prioritisation framework – RICE, ICE, PIE or HIPE?
By Stuart Brameld |
What is a prioritisation framework? Prioritisation frameworks are used by product teams, growth teams and marketing teams to prioritise high impact work and projects. They ...
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