Brand

Overview

Style Guidelines

• Styleguide Mini RGB
• Styleguide Mini CMYK

Example Landing Pages

• Landing Page 1
• Landing Page 2

Primary Colours

Colour	Example Use	Hex
Blue	Main Blue Accent	#0C5CCC
Dark Grey	Typography Dark	#282E36
Black	Overlay / Frame Dark	#00000
White	Light Background	#FFFFFF

Secondary Colours

Colour	Example Use	Hex
Blue	Blue Accent Hover	#153FA8
Light Blue	Blue Text Shadow	#D9EDFA (.91 Opacity)
Light Blue	Option A Blue Overlay	#F2FAFE (.84 Opacity)
Light Blue	Option B Blue BG	#F7FBFE

Fonts

Font	Example Use	Source
Rubik Bold Rubik Medium	Headline Font Special CTA Call Out	Google Fonts
Karla Bold Karla Regular	Body Buttons Small CTA Call Out	Google Fonts

Headline Text

Text	Desktop	Mobile
H1	54px | 1.0575 | -1LS	31px | 1.08 | .2LS
H2	40px | 1.15 | -.55LS	30px | Inherit | Inherit
H3	31px | 1.2 | 0LS	30px | Inherit | Inherit
Super H1	125px | Inherit | Inherit	85px | Inherit | Inherit

Body Text

Text	Desktop	Mobile
Body	21px | 1.5 | 0LS Regular	18px | Inherit | Inherit
Button	15px | .25LS | Bold Uppercase
CTA	Callout text only 16px | .2LS Uppercase or Regular