Case Studies

How Coca-Cola Uses Marketing Experimentation as a Superpower

This is a summary of a recent discussion between Kelly Edwards and Romain Mallard discussing how marketing experimentation is transforming the Coca Cola brand. Kelly ...
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Steven Bartlett on building a culture of experimentation

We had the pleasure of watching Steven Bartlett talk about the importance of building a culture of experimentation at GROW London 2022 yesterday. Steven is ...
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