Growth Culture

What is a growth marketing mindset?

Definition of a growth marketing mindset A growth marketing mindset is a forward-thinking approach that focuses on achieving business growth. It involves constantly testing, analysing, ...
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What is a fixed mindset?

Definition of a fixed mindset A fixed mindset is a belief that our abilities, intelligence, and talents are fixed traits that we can't change. People ...
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What is a hippo culture?

Definition of a hippo culture A hippo culture, in the context of business, refers to a work environment where the highest paid person's opinion (HiPPO) ...
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What is a growth culture?

Definition of a growth culture A growth culture is a work environment that encourages continuous learning, experimentation, and a focus on achieving business goals. It's ...
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What is an agile culture?

Definition of an agile culture An agile culture is a work environment that values flexibility, speed, and collaboration. It's a culture where teams are empowered ...
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What is a high performance culture?

Definition of a high performance culture A high performance culture is a set of behaviours and norms within a company that leads to outstanding results. ...
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What is a growth mindset culture?

Definition of a growth mindset culture A growth mindset culture is a work environment where employees believe they can develop their abilities and intelligence through ...
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The importance of testing velocity (not speed) in growth

An agile, iterative approach to marketing is at the centre of many leading growth marketing teams. We have talked about the growth marketing process and ...
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How to build culture of experimentation in your growth marketing team

Companies like Google, Facebook, Amazon, Netflix, General Electric (GE) and HubSpot have famously harnessed a culture of experimentation and continual testing to drive growth in their ...
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Steven Bartlett on building a culture of experimentation

We had the pleasure of watching Steven Bartlett talk about the importance of building a culture of experimentation at GROW London 2022 yesterday. Steven is ...
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