Growth Culture

Definition of a growth marketing mindset A growth marketing mindset is a forward-thinking approach that focuses on achieving business growth. It involves constantly testing, analysing, ...

Definition of a fixed mindset A fixed mindset is a belief that our abilities, intelligence, and talents are fixed traits that we can't change. People ...

Definition of a hippo culture A hippo culture, in the context of business, refers to a work environment where the highest paid person's opinion (HiPPO) ...

Definition of a growth culture A growth culture is a work environment that encourages continuous learning, experimentation, and a focus on achieving business goals. It's ...

Definition of an agile culture An agile culture is a work environment that values flexibility, speed, and collaboration. It's a culture where teams are empowered ...

Definition of a high performance culture A high performance culture is a set of behaviours and norms within a company that leads to outstanding results. ...

Definition of a growth mindset culture A growth mindset culture is a work environment where employees believe they can develop their abilities and intelligence through ...

In marketing and growth, one of the most critical factors to team performance is speed (or more specifically velocity). As growth marketers the more efficient ...

An agile, iterative approach to marketing is at the centre of many leading growth marketing teams. We have talked about the growth marketing process and ...

Companies like Google, Facebook, Amazon, Netflix, General Electric (GE) and HubSpot have famously harnessed a culture of experimentation and continual testing to drive growth in their ...