The importance of testing velocity (not speed) in growth marketing
By Stuart Brameld |
An agile, iterative approach to marketing is at the centre of many leading growth marketing teams. We have talked about the growth marketing process and ...
Read More How Coca-Cola Uses Marketing Experimentation as a Superpower
By Stuart Brameld |
This is a summary of a recent discussion between Kelly Edwards and Romain Mallard discussing how marketing experimentation is transforming the Coca Cola brand. Kelly ...
Read More Marketing experimentation best practises [+ our best performing experiments]
By Stuart Brameld |
How the Wright Brothers used agile & experimentation In the late 1800s, governments around the world had invested over a billion dollars in aviation projects ...
Read More Steven Bartlett on building a culture of experimentation
By Stuart Brameld |
We had the pleasure of watching Steven Bartlett talk about the importance of building a culture of experimentation at GROW London 2022 yesterday. Steven is ...
Read More Growth hypothesis best practises & high impact work
By Stuart Brameld |
In 2009, having recently expanded operations from San Francisco to New York, AirBnB were failing to increase bookings and were heading towards bankruptcy. The founders ...
Read More Growth Experiment Templates for Pipefy, Trello, Airtable, Excel & more
By stuartbrameld |
A growth experiment template can be used to get a new growth team up and running quickly, or to inform a more custom growth marketing ...
Read More SEO Experiments: DIY, 3rd party service or in-house?
By Stuart Brameld |
Why Run SEO Experiments Search Engine Optimisation (SEO) is the process of improving your website to ensure that when a potential customer searches for what ...
Read More Marketing experiment analysis & understanding your experiment results
By Stuart Brameld |
Focus on learnings over results Every experiment results in 1 of 3 outcomes: WinnerLoserInconclusive However, building a culture of experimentation isn't just about getting a ...
Read More A guide to the minimum viable test (MVT) for marketers & marketing teams
By Stuart Brameld |
You may have come across the term minimum viable test within the context of lean and agile methodologies. A minimum viable test is the antithesis ...
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