Glossary

What is a growth marketing mindset?

Definition of a growth marketing mindset A growth marketing mindset is a forward-thinking approach that focuses on achieving business growth. It involves constantly testing, analysing, ...
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What is a fixed mindset?

Definition of a fixed mindset A fixed mindset is a belief that our abilities, intelligence, and talents are fixed traits that we can't change. People ...
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What is a hippo culture?

Definition of a hippo culture A hippo culture, in the context of business, refers to a work environment where the highest paid person's opinion (HiPPO) ...
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What is a growth culture?

Definition of a growth culture A growth culture is a work environment that encourages continuous learning, experimentation, and a focus on achieving business goals. It's ...
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What is an agile culture?

Definition of an agile culture An agile culture is a work environment that values flexibility, speed, and collaboration. It's a culture where teams are empowered ...
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What is a high performance culture?

Definition of a high performance culture A high performance culture is a set of behaviours and norms within a company that leads to outstanding results. ...
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What is a growth mindset culture?

Definition of a growth mindset culture A growth mindset culture is a work environment where employees believe they can develop their abilities and intelligence through ...
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What is an agile sprint board?

Definition of an agile sprint board An agile sprint board is a visual tool used in agile marketing to organise and track the progress of ...
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What is an agile story card?

Definition of an agile story card An agile story card is a tool used in agile marketing to plan and manage work. It's a simple, ...
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What is an agile scrum board?

Definition of an agile scrum board An agile scrum board is a visual tool that helps teams manage their work in a flexible and efficient ...
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