Glossary

Definition of retargeting Retargeting, also known as remarketing, is a digital marketing strategy that enables marketers to re-engage with potential customers who have previously interacted ...

Definition of a marketing qualified lead (MQL) A marketing qualified lead (MQL) is a potential customer who has shown a higher level of interest and ...

Definition of a sales qualified lead (SQL) A sales qualified lead (SQL) is a potential customer who has been identified as having a high likelihood ...

Definition of a product qualified lead (PQL) A product qualified lead (PQL) is a potential customer who has demonstrated a strong likelihood of purchasing a ...

Definition of product led growth (PLG) Product led growth (PLG) is a business strategy that focuses on driving growth and user acquisition through the product ...

Definition of sales led growth Sales led growth is a strategic approach in which marketing efforts are primarily focused on driving sales and generating revenue. ...

Definition of customer acquisition cost (CAC) Customer Acquisition Cost (CAC) is a crucial metric for marketers that quantifies the average expense incurred in acquiring a ...

What is AARRR? AARRR, also known as Pirate Metrics, is an acronym to remember the 5 core levers that can help a business to grow. ...

This article on growth levers is part of our growth glossary. Why you need growth levers Every business has hidden growth levers. By identifying a ...