Cookie Policy
We, as well as certain third parties that provide content and other functionality on our websites and mobile applications (“Services") use cookies, web beacons, pixels, and other similar tracking technologies on our online Services. This Cookie Policy (“Policy”) explains how we use such technologies to enable certain functionalities, as well as to analyze and improve your use of our Services.
A cookie is a small file stored on your computer or other device. A cookie enables the entity that put the cookie on your device to recognize it across different websites, services, devices, and browsing sessions. By storing such information, cookies can, among other things, remember your preferences and settings for the Services and helps us analyze how you use the Services.
WHY WE USE THESE TECHNOLOGIES
Our websites use these technologies for the following general purposes:
- Administering and improving our Services, including helping us measure and research the effectiveness of our content, features, advertisements, and other communications. For example, we measure which pages and features website visitors are accessing and how much time they are spending on our webpages. We may include web beacons in e-mails, for example, to understand whether messages have been opened, acted on, or forwarded.
- Storing your sign-in credentials and preferences so that you don’t have to enter those credentials and preferences every time you log on to a Service.
- Helping us and third parties provide you with relevant content and advertising by collecting information about your use of our Services and other websites.
Cookies are an important part of our Services, so you should be aware that if you choose to remove cookies, this could affect the availability and functionality of the Services.
When you use a web browser to access the Services, many browsers allow you to configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Click the “Help” menu of your browser to learn more about how to change your cookie preferences. The operating system of your device may contain additional controls for cookies. Please note that disabling cookies may affect your ability to access and use certain features of the Services. To learn more about cookies and how to manage them, please click here. To opt-out of internet-based advertising by all companies which participate in the self-regulatory Digital Advertising Alliance ("DAA"), please visit http://www.aboutads.info/choices/. If you are located in the EU, you can find out about cookies and opt out of interest-based advertising by visiting youronlinechoices.com.
Social Media Features
Our Websites include Social Media Features, such as the Facebook Like button and Widgets, such as the Share This button or interactive mini-programs that run on our sites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Websites. This Privacy Policy does not apply to these features. Your interactions with these features are governed by the privacy policy and other policies of the companies providing them.
cookie policy - needed to specify which cookies are being used on your website. transparent
Advertising
We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personal information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here: http://preferences.truste.com/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising. You will continue to receive generic ads.
Cookies
Segment and our partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. Users can control the use of cookies at the individual browser level
The information below shows which products that we use have tracking cookies, how and why these are used:
- Google Analytics - *anonymous* website visitor information
- Active Campaign
COOKIES Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/legitimate-interests/what-is-the-legitimate-interests-basis/
retargeting - legitimate interest - for people that have visited a page on digitalelite.co.uk within the last 90 days (though usually much shorter)
Legitimate Interests - where the processing is necessary for the legitimate interests of your business (e.g. direct marketing (which is listed) to a list of people about your services). however, have to balance if there are reasons to protect that individuals data that override legitimate interests. should go through a considered process
consent - "a clear and affirmative act". can't have opt-out, has to be opt-in. no more pre-ticked boxes. giving you genuine choice and control. need a positive action.
also can't bundle consent anymore - need to be granular. BUT don't need tickbox for newsletter, events, podcast etc. e.g. tickbox for marketing. tickbox for sharing with 3rd parties. e..g can't say - you agree to ask using your info for marketing and sharing with 3rd parties.
The idea is relatively simple: cookies can be used to uniquely identify a person, therefore they should be treated as personal data. It will affect those identifiers used for analytics, advertising, but also those used for functional services like chats and surveys. The users must have a choice. The fact that they use a website does not mean they agree to all cookies. Like all other consent under the GDPR, consenting to cookies needs to be a clear affirmative action. when cookies can identify an individual via their device, it is considered personal data. Not all cookies are used in a way that could identify users, but the majority are and will be subject to the GDPR. This includes cookies for analytics, advertising and functional services, such as survey and chat tools.
Soft opt-in consent is probably the best consent model, according to Cookie Law: “This means giving an opportunity to act before cookies are set on a first visit to a site. If there is then a fair notice, continuing to browse can in most circumstances be valid consent via affirmative action.”
In general terms, though, cookies do track users’ actions and are therefore subject to the GDPR
HubSpot and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole.
We use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the HubSpot Subscription Service or Websites you visit. HubSpot keeps track of the Websites and pages you visit within HubSpot, in order to determine what portion of the HubSpot Website or Subscription Service is the most popular or most used. This data is used to deliver customized content and promotions within the HubSpot Website and Subscription Service to customers whose behavior indicates that they are interested in a particular subject area.
"Delete or disable cookies. Third-party cookies are among the most common methods that advertisers use to track your browsing habits. Every major browser offers the option to disable cookies.
Block trackers. If you hate the idea of being spied on by advertisers, consider installing a tracker blocker like Ghostery or Privacy Badger. "
Clear Gifs (Web Beacons/Web Bugs)
We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the Website and Subscription Service by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We tie the information gathered by clear gifs in emails to our customers' Personal Information. If you would like to opt-out of these emails, please see "Opting Out and Unsubscribing".
3rd Parties
social media marketing - when the data is on their platform, they are in charge of it, they are the processing, so *they* need to have got the lawful ground of processing themselves. this should be governed by linkedin, or facebooks policies. where it becomes difficult is where you take data off the platform and do things with it, or upload your data e.g. a custom audience - then you are the data controller. should be able to rely on legitimate interests group for facebook advertising and would not need consent. don't need 'click here so we can advertise to you'. BUT it must be in your privacy notice. should also allow people to opt-out of your custom audiences (as well as your email).
can still use facebook pixels - as facebook are the control of that data
We obtain additional information about you from third party sources, such as APIHub, Inc, to enrich your experience on the segment.com website and provide you with more relevant information related to our service offerings.
We may also partner with a third party ad network to either display advertising on our Site, to manage our advertising on other sites, or to provide you targeted advertisements based upon your interests on our Site or on third party sites. You may opt out of having your personal information used for targeted ads byclicking here (or if you are in the European Union,here), but you may still receive generic ads. Other companies’ use of their tracking technologies is subject to their own privacy policies. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to do not track or similar signals. To find out more about “Do Not Track,” please visithttp://www.allaboutdnt.com.
In some of our communications, we use tracking means, such as a “click-through URL” linked to content on the Site. We track this data to help us measure the effectiveness of our customer communications.
3. THE TYPES OF COOKIES WE USE
In an effort to provide increased transparency with respect to our use of cookies, we wanted to provide you with additional information about the types of cookies we employ. We may use any of the following types of cookies on the Services as described in the table below:
| Cookie Type | Description |
|---|---|
| Essential Cookies | These cookies are necessary for the functionality of the Services. These cookies can be disabled in your browser but may prevent certain parts of the Services from functioning. |
| Analytics Cookies | These cookies help us to determine the source and amount of traffic to the Services and help us to better understand how our visitors use the Services. If you choose to disable these cookies, it will impact our ability to measure the performance of the Services. |
| Functionality Cookies | These cookies help us to enhance the functionality of our website, including through the use of customization or personalization. These cookies may be set by third parties. Disabling these cookies may prevent certain parts of the Services from functioning. |
| Advertising or Targeting Cookies | Advertising or targeting cookies may be set by third parties to facilitate the delivery of targeted advertising, including through the delivery of interest-based advertising, and helping us measure the effectiveness of our campaigns. If you disable these cookies, you may receive less relevant or targeted advertising. |
- Google Analytics. We use a tool called “Google Analytics” to collect information about use of our Website Services (e.g., Google Analytics collects information such as how often users visit the Website Services, what pages they visit when they do so, and what other sites they used prior to coming to the Website Services). Google Analytics collects only the IP address assigned to you on the date that you visit the Website Services, rather than your name or other identifying information. The information collected through the use of Google Analytics is not combined with your Personal Information.
- Learn more about how Google Analytics collects and processes data and opt-out options at http://www.google.com/policies/privacy/partners/.
- Information Used for Interest Based Advertising. Through the Website Services, we allow third-party advertising partners to set tracking tools (e.g., cookies) to collect anonymous, non-Personal Information regarding your activities (e.g., your IP address or page(s) visited). We also share such information that we have collected with third-party advertising partners. These advertising partners use this information (and similar information collected from other websites) to deliver future targeted advertisements to you when you visit non-WeWork related websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” For more information on these types of tracking tools, please see our Cookies Policy.