1 Set your growth objective
Align your team behind a single growth objective such as traffic, MQLs or revenue.
Clear goals are the first step to ensuring the right work and initiatives are prioritised.
2 Capture ideas in one place
Capture ideas for achieving your objective in a central, shared repository, not in people's heads.
Enforce ideation best practises - hypothesis-driven, supported by data and aligned with your growth objective.
Deliver projects fast
Agile best practises ensure an iterative and incremental approach to delivering marketing projects.
Increase the rate and quality of marketing projects with fixed-time over fixed-scope delivery.
Show progress and share results
Run reports for all stakeholders to show progress and to demonstrate success.
Reports include work in progress, team efficiency, experiment failure rate, top 10 opportunities and more.
Zoom out for the big picture and zoom in for the nitty gritty.
Keep everyone informed
Avoid the inefficient calls and meetings whilst keeping everyone in-the-loop. Being up to date doesn't mean being at your desk.
SHARING & COLLABORATION
Engage business stakeholders
Share project details with stakeholders, contractors and agencies easily with secure sharing links.
Connect the tools you love
Integrate key metrics from 3rd party tools such as HubSpot, Pardot, Salesforce, Google Analytics and more.