Resources

Become A Performance Marketer

We've trawled the web and collated the best resources to equip you with the tools and knowledge to begin your journey into growth and performance marketing.

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Articles

We've provided below a list of some of the most well known articles on performance and growth marketing.

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"Organizations that are prioritizing experimentation are growing faster than anybody else and are winning in the marketplace."

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This is deep-dive into HubSpot's performance marketing process from a senior growth marketing manager at HubSpot.

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This is a great overview of the Hacking Growth book (below) highlighting some of the key points and takeaways.

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Andrew Chen, former Head of Growth at Uber, breaks how his infamous presentation on how to build a growth team. Subscribe to Andrew's newsletter.

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This article from Brian Balfour talks through how to build a growth machine.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources. Growth hacking websites. HubSpot.

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People

The individuals below are widely regarded as some of the most talented performance and growth marketing individuals in the world. They're also in our Performance Marketing Twitter List.

seanellis

Sean Ellis

Growth Expert

Sean is a leading authority on growth hacking. He was the first marketer at Dropbox and went on to lead growth teams at Lookout, LogMeIn and Eventbrite.

He built and sold Qualaroo, co-authored the book Hacking Growth and is now founder and CEO of GrowthHackers.com. Follow Sean on Twitter.

morganbrown

Morgan Brown

Growth Expert

Morgan co-authored the book Hacking Growth with Sean Ellis, and is now a Product Manager at Facebook.

Previously Morgan was Growth Mentor at 500 Startups, the famous Silicon Valley startup incubator. Morgan launched GrowthHackers.com in 200x with Sean Ellis growing the community to over 200,000 members.

brianbalfour

Brian Balfour

Growth Expert

Brian was the VP of Growth at HubSpot working on new product initiatives such as the HubSpot Sales and HubSpot CRM products. 

Brian is a startup advisor and investor, and Founder & CEO of Reforge, providing growth programmes for high growth companies. Brian gave a great talk on how he ran the growth team at HubSpot. Follow Brian on Twitter.

Andrew Chen

Javascript Developer

General Partner at Andreesen Horowitz and formerly
led the rider growth team at Uber. Andrew Chen (AndrewChen.co)

Casey Winters

Laravel & PHP Developer

Phil has 16 years experience as a full-stack web developer. He works in WordPress and PHP but specialises in bespoke applications built on the Laravel framework. Phil made the news after proposing to his now fiance in front of a large crowd at Bestival in 2017.

Dani Hart

Laravel & PHP Developer

Phil has 16 years experience as a full-stack web developer. He works in WordPress and PHP but specialises in bespoke applications built on the Laravel framework. Phil made the news after proposing to his now fiance in front of a large crowd at Bestival in 2017.

Books

We've provided below a list of some of the most well known books on performance and growth marketing.

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