{"id":12366,"date":"2022-08-13T20:03:45","date_gmt":"2022-08-13T20:03:45","guid":{"rendered":"https:\/\/growthmethod.com\/?p=12366"},"modified":"2024-04-25T19:04:59","modified_gmt":"2024-04-25T19:04:59","slug":"fail-more","status":"publish","type":"post","link":"https:\/\/growthmethod.com\/fail-more\/","title":{"rendered":"I need you to fail more"},"content":{"rendered":"\n
This article on failure, and in particular on failed experiments, was originally published on LinkedIn<\/a> by Laura Perrott<\/a>. Laura is the Global Director of Brand & Digital at Colt. <\/p>\n\n\n\n Republished here with permission.<\/em><\/p>\n\n\n\n In our quarterly digital team review I looked around at the Colt digital marketing team. Our website manager and digital lead had just finished the mammoth task of updating >100 product pages into a new template (across six languages), our marketing automation manager had just finished updating 10,000+ contacts to support our ABM and segmentation programmes, our cloud campaign manager had recently launched the second global campaign for 2022, and our digital exec was in the middle of five different campaigns including Gartner Magic Quadrant which had been performing the most successfully we\u2019d ever seen. But Stuart Brameld<\/a>, our growth marketing agency director wasn\u2019t happy.<\/p>\n\n\n\n From an outside perspective our numbers were better than ever. We were smashing our search rankings, our website sales form-fills were the highest ever, and we\u2019d met our stretch quarterly goal for website quote requests\u2026 but we weren\u2019t meeting our 15 a quarter experiment goals. We had new team members who had replaced long-term team members recently, and they weren\u2019t quite getting the growth method.<\/p>\n\n\n\n
\n\n\n\nOur digital team review<\/h2>\n\n\n\n