{"id":9574,"date":"2023-03-08T16:36:07","date_gmt":"2023-03-08T16:36:07","guid":{"rendered":"https:\/\/projects.digitalelite.co.uk\/?p=9574"},"modified":"2024-04-25T19:04:37","modified_gmt":"2024-04-25T19:04:37","slug":"agile-marketing","status":"publish","type":"post","link":"https:\/\/growthmethod.com\/agile-marketing\/","title":{"rendered":"What is agile marketing? Why modern marketing teams use agile."},"content":{"rendered":"\n<p>&#8220;We&#8217;re agile&#8221;.<\/p>\n\n\n\n<p>A phrase heard in many marketing teams, however dig below the surface and, in our experience,<a href=\"https:\/\/growthmethod.com\/marketing-operations\/\"> marketing operations<\/a> are rarely truly agile. According to the 2022 <a href=\"https:\/\/issuu.com\/agilesherpas\/docs\/5th_annual_state_of_agile_marketing_report\" target=\"_blank\" rel=\"noreferrer noopener\">5th Annual State of Agile Marketing Report<\/a> 97% of marketers have successfully implemented Agile within their organisation.<\/p>\n\n\n\n<p>However, signing-up for Trello, configuring the Kanban board view and creating columns for <em>In Progress<\/em>, <em>Up Next<\/em> and <em>Someday<\/em> tasks doesn&#8217;t make you an agile team.<\/p>\n\n\n\n<p>Conducting your meetings with everyone standing up doesn&#8217;t either.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/trello-board-gtm-template-1024x683.webp\" alt=\"\" class=\"wp-image-16392\" srcset=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/trello-board-gtm-template-1024x683.webp 1024w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/trello-board-gtm-template-300x200.webp 300w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/trello-board-gtm-template-768x512.webp 768w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/trello-board-gtm-template.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Example GTM Strategy Trello board<\/figcaption><\/figure>\n\n\n\n<p>The lack of proper agile implementations has led to an entire set of terminology to describe improper agile implementations, including <a href=\"https:\/\/www.process.st\/fake-agile\/\">fake agile<\/a>, <a href=\"https:\/\/www.atlassian.com\/agile\/manifesto\" target=\"_blank\" rel=\"noreferrer noopener\">faux agile<\/a>, <a href=\"https:\/\/ronjeffries.com\/articles\/018-01ff\/dark-imposition\/\" target=\"_blank\" rel=\"noreferrer noopener\">dark agile<\/a> and <a href=\"https:\/\/hackernoon.com\/agile-theatre-is-doing-more-damage-than-waterfall-ever-did-20cb783ccd1b\" target=\"_blank\" rel=\"noreferrer noopener\">agile theatre<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Agile?<\/h2>\n\n\n\n<p>It was in Snowbird, Utah, around 25 miles outside Salt Lake City, at a mountain ski resort that a group of 17 software development practitioners gathered in 2001 to define <a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Agile Manifesto<\/a>. Little did they know the result would change the world of software development, as well as many other business functions.<\/p>\n\n\n\n<p>Agile prioritises self-organising teams, experimentation and welcomes change, though agile is arguably best known today for its iterative approach to work and projects.<\/p>\n\n\n\n<p>The Agile Manifesto includes 4 values and 12 principles, the group came up with the following as a definition:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value:<\/p>\n\n\n\n<ul>\n<li>Individuals and interactions&nbsp;over processes and tools<\/li>\n\n\n\n<li>Working software&nbsp;over comprehensive documentation<\/li>\n\n\n\n<li>Customer collaboration&nbsp;over contract negotiation<\/li>\n\n\n\n<li>Responding to change&nbsp;over following a plan<\/li>\n<\/ul>\n\n\n\n<p>That is, while there is value in the items on the right, we value the items on the left more.<\/p>\n<cite><a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile Manifesto<\/a><\/cite><\/blockquote>\n\n\n\n<p>The 12 principles of the agile manifesto are as follows:<\/p>\n\n\n\n<ol>\n<li>Our highest priority is to satisfy the customer through <strong>early and continuous delivery<\/strong> of valuable software.<\/li>\n\n\n\n<li>Welcome changing requirements, even late in development. Agile processes <strong>harness change<\/strong> for the customer&#8217;s competitive advantage.<\/li>\n\n\n\n<li>Deliver working software frequently, from a couple of weeks to a couple of months, with a <strong>preference to the shorter timescale<\/strong>.<\/li>\n\n\n\n<li>Business people and developers must <strong>work together daily<\/strong> throughout the project.<\/li>\n\n\n\n<li>Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.<\/li>\n\n\n\n<li>The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.<\/li>\n\n\n\n<li>Working software is the primary measure of progress.<\/li>\n\n\n\n<li>Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.<\/li>\n\n\n\n<li>Continuous attention to technical excellence and good design enhances agility.<\/li>\n\n\n\n<li><strong>Simplicity<\/strong>&#8211;the art of maximizing the amount of work not done&#8211;is essential.<\/li>\n\n\n\n<li>The best architectures, requirements, and designs emerge from self-organising teams.<\/li>\n\n\n\n<li>At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.<\/li>\n<\/ol>\n\n\n\n<p>At the time when nearly all teams were using waterfall processes and systems, it was considered a progressive approach to running software development projects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is agile marketing?<\/h2>\n\n\n\n<p>Agile Marketing takes many of the original values and principles from agile software development and applies them to the world of marketing. It is a way for marketing teams to work in a way that delivers greater results to the business.<\/p>\n\n\n\n<p>Watch the video below from <a href=\"https:\/\/agilemarketing.net\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jim Ewel<\/a> provides an excellent overview where he describes agile markeing as an operating system for marketing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Agile Marketing?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Mdh3a4s2IN0?start=162&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/agilemarketing.net\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jim Ewel<\/a> on Agile Marketing<\/figcaption><\/figure>\n\n\n\n<p>There are many principles and best practises when it comes to using agile for marketing, but to keep things simple, we believe the two that are cited most often and that result in the biggest impact for marketing teams are:<\/p>\n\n\n\n<ol>\n<li>Speed &#8211; releasing work in small increments rather than big upfront bets (we have previously written about <a href=\"https:\/\/growthmethod.com\/testing-velocity\/\">testing velocity<\/a>). Large projects are broken down into chunks of work known as sprints.<\/li>\n\n\n\n<li>Customer focus &#8211; continually gathering customer feedback and always delivering work with the customer in mind (rather than delivering to a pre-conceived plan).<\/li>\n<\/ol>\n\n\n\n<p>Others have described <a href=\"https:\/\/www.adventureswithagile.com\/2017\/03\/25\/what-is-the-agile-mindset\/\" target=\"_blank\" rel=\"noreferrer noopener\">agile as a mindset<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Agile Marketing Manifesto<\/h3>\n\n\n\n<p>In June of 2012 the first conference for agile marketers was held in San Francisco. The conference, called SprintZero, gathered 35 agile marketing practitioners with the goal of developing a manifesto agile for marketing (following the precedent of the famous 2001 agile manifesto detailed above).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/SprintZero-Participants.jpeg\" alt=\"SprintZero 2012 Attendees, where the agile marketing manifesto was born\" class=\"wp-image-16403\" style=\"width:839px;height:559px\" srcset=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/SprintZero-Participants.jpeg 600w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/SprintZero-Participants-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">SprintZero 2012 Attendees<\/figcaption><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/agilemarketingmanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile Marketing Manifesto<\/a> was centres around 5 core values as follows:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To keep up with the speed and complexity of marketing today, we are adopting new ways of working:<\/p>\n\n\n\n<ol>\n<li>Focusing on customer value and business outcomes over activity and outputs<\/li>\n\n\n\n<li>Delivering value early and often over waiting for perfection<\/li>\n\n\n\n<li>Learning through experiments and data over opinions and conventions<\/li>\n\n\n\n<li>Cross-functional collaboration over silos and hierarchies<\/li>\n\n\n\n<li>Responding to change over following a static plan<\/li>\n<\/ol>\n<cite><a href=\"https:\/\/agilemarketingmanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/agilemarketingmanifesto.org\/<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The agile marketing process<\/h2>\n\n\n\n<p>Whilst there are a number of different approaches to agile marketing the principles remain similar and requires little upfront strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2024\/02\/agile-marketing-process.webp\" alt=\"\" class=\"wp-image-19870\" srcset=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2024\/02\/agile-marketing-process.webp 768w, https:\/\/growthmethod.com\/wp-content\/uploads\/2024\/02\/agile-marketing-process-300x225.webp 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.currentasia.com\/4-questions-you-must-answer-when-thinking-about-agile-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Agile marketers focus on building and running tests to validate ideas, learning from those tests through insight and data, and continuing to iterate and improve over time. This can result in many improvements to key metrics (such as daily or weekly conversions) in the same time that it takes to run a single big bang marketing campaign which may not deliver the desired outcome. <\/p>\n\n\n\n<p>Ultimately the goal is the test and learn fast, in order to reduce the likelihood of spending time and money on activity that doesn&#8217;t produce the desired results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use agile marketing?<\/h2>\n\n\n\n<p>The main benefits of using agile in marketing teams is to increase productivity of marketing teams and increase overall marketing effectiveness and business impact. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/agile-marketing-a-step-by-step-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Research by McKinsey<\/a> found that digital marketing teams using agile have seen a 20 to 40% increase in revenue.<\/p>\n\n\n\n<p>In the 5th State of Agile Marketing report published by AgileSherpas in 2022, which surveyed 513 marketers worldwide, respondents identified the ability to <em>better manage changing prioritie<\/em>s and <em>better visibility into project status<\/em> as the top benefits to an agile approach. Sprint planning, reviews and transparency enables better communication with business units and stakeholders.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2601\" height=\"1459\" src=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/agile-marketing-benefits.png\" alt=\"\" class=\"wp-image-16406\" srcset=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/agile-marketing-benefits.png 2601w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/agile-marketing-benefits-300x168.png 300w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/agile-marketing-benefits-1024x574.png 1024w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/agile-marketing-benefits-768x431.png 768w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/agile-marketing-benefits-1536x862.png 1536w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/agile-marketing-benefits-2048x1149.png 2048w\" sizes=\"(max-width: 2601px) 100vw, 2601px\" \/><figcaption class=\"wp-element-caption\">5th State of Agile Marketing report<\/figcaption><\/figure>\n\n\n\n<p>For more benefits of using agile, see our comparison table below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Agile marketing methodology<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Methodology<\/strong><\/th><th><strong>Advantages<\/strong><\/th><th><strong>Disadvantages<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong><a href=\"https:\/\/growthmethod.com\/kanban-marketing\/\">Kanban Marketing<\/a><\/strong><\/td><td>1. Enhances workflow visibility and team collaboration.<br>2. Adaptable to changes in marketing priorities.<br>3. Focuses on continuous delivery and efficiency.<\/td><td>1. Potential overemphasis on current tasks over long-term strategy.<br>2. Requires discipline to update the Kanban board.<br>3. May not suit teams needing rigid structure.<\/td><\/tr><tr><td><strong><a href=\"https:\/\/growthmethod.com\/scrumban-marketing\/\">Scrumban Marketing<\/a><\/strong><\/td><td>1. Merges the structure of Scrum with Kanban&#8217;s flexibility.<br>2. Ideal for projects needing frequent reprioritisation.<br>3. Supports continuous improvement and adaptability.<\/td><td>1. Blending two methodologies can be confusing.<br>2. Needs strong leadership to maintain balance.<br>3. Challenging for teams new to agile practices.<\/td><\/tr><tr><td><strong><a href=\"https:\/\/growthmethod.com\/lean-marketing\/\">Lean Marketing<\/a><\/strong><\/td><td>1. Maximises customer value with fewer resources.<br>2. Encourages rapid experimentation and learning.<br>3. Identifies and eliminates waste in processes.<\/td><td>1. May require a significant shift in culture and mindset.<br>2. Initial setup can be time-consuming.<br>3. Risk of prioritising efficiency over creativity.<\/td><\/tr><tr><td><strong><a href=\"https:\/\/growthmethod.com\/scrum-marketing\/\">Scrum Marketing<\/a><\/strong><\/td><td>1. Promotes rapid iterations and feedback loops.<br>2. Enhances team accountability and clarity of roles.<br>3. Structured approach simplifies complex project management.<\/td><td>1. Can be inflexible, less adaptable to market changes.<br>2. Scrum sprints may not align with all marketing projects.<br>3. Demands full team commitment to Scrum principles.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Agile marketing v traditional (waterfall) marketing<\/h2>\n\n\n\n<p>We&#8217;ve provided the table below to highlight some of the differences between traditional (waterfall) marketing approches and more modern (agile) teams.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Traditional Marketing <strong>(Waterfall)<\/strong><\/th><th>Modern Marketing <strong>(Agile)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Rigid, follow a fixed plan<\/td><td>Flexible and responsive to change<\/td><\/tr><tr><td>Big-bang campaigns<\/td><td>Rapid iterations<\/td><\/tr><tr><td>Long time to market, lots of planning<\/td><td>Faster time to market, little planning<\/td><\/tr><tr><td>Opinions, conventions and politics<\/td><td>Testing, data and prioritisation<\/td><\/tr><tr><td>A few large bets<\/td><td>Many small experiments<\/td><\/tr><tr><td>One size fits all<\/td><td>Individuals and interactions<\/td><\/tr><tr><td>Silos and hierarchy<\/td><td>Collaboration<\/td><\/tr><tr><td>Focused on internal needs<\/td><td>Focused on customer needs<\/td><\/tr><tr><td>Little customer feedback<\/td><td>Frequent customer feedback<\/td><\/tr><tr><td>Output focused<\/td><td>Outcome focused<\/td><\/tr><tr><td>Lots of waste and rework<\/td><td>Minimised waste<\/td><\/tr><tr><td>Command and control<\/td><td>Self-organising teams<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Traditional marketing v modern marketing<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>At Growth Method we have implemented our agile marketing platform with a wide range of companies, from solo-founders to multi-national corporations. Here are some of what we have discovered along the way:<\/p>\n\n\n\n<ol>\n<li> In a fast-paced world of b2b business sprints just make more sense. In a world where <a href=\"https:\/\/www.scruminc.com\/wp-content\/uploads\/2015\/09\/Release-version_Owning-the-Sky-with-Agile.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">jet fighters are built using agile principles<\/a>, marketing has little excuse.<\/li>\n\n\n\n<li>Many marketing teams are too busy delivering on outputs to find the real opportunities that will deliver outcomes.<\/li>\n\n\n\n<li>The more sprints you run, the more you&#8217;ll learn, and the more data you will have to store and communicate within your company.<\/li>\n\n\n\n<li>It is easy to be flexible and agile as a small team, but things get exponential harder as teams and companies grow.<\/li>\n\n\n\n<li>A huge percentage of work that is delivered in traditional marketing teams is waste. In our experience, 50% or more of a teams outputs have *no impact* on the business.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/no-impact-work-1024x517.jpeg\" alt=\"\" class=\"wp-image-16383\" srcset=\"https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/no-impact-work-1024x517.jpeg 1024w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/no-impact-work-300x151.jpeg 300w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/no-impact-work-768x388.jpeg 768w, https:\/\/growthmethod.com\/wp-content\/uploads\/2023\/03\/no-impact-work.jpeg 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/itamargilad.com\/velocity-vs-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a><\/figcaption><\/figure>\n\n\n\n<p>I&#8217;ll leave you with a quote that I often use with marketing teams that are new to the agile methodology:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Gall\u2019s Law states that all complex systems that work evolved from simpler systems that worked. If you want to build a complex system that works, build a simpler system first, and then improve it over time.<\/p>\n<cite>Wikipedia<\/cite><\/blockquote>\n\n\n\n<p>Got questions? Ping me&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/stuartbrameld\/\" target=\"_blank\" rel=\"noreferrer noopener\">on LinkedIn<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/twitter.com\/stuartbrameld\" target=\"_blank\" rel=\"noreferrer noopener\">on Twitter<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"resources\">Resources<\/h2>\n\n\n\n<p>Recommended additional reading and resources on agile and agile in marketing:<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"airtable-embed\" src=\"https:\/\/airtable.com\/embed\/shrkTlvP8cyHGUXmI?backgroundColor=red&amp;viewControls=on\" frameborder=\"0\" onmousewheel=\"\" width=\"100%\" height=\"533\" style=\"background: transparent; border: 1px solid #ccc;\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Other articles you might like<\/h2>\n\n\n\n<p>Here are some related articles and further reading you may find helpful.<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/kanban-marketing\/\">What is kanban marketing?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/scrumban-marketing\/\">What is scrumban marketing?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/lean-marketing\/\">What is lean marketing?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/scrum-marketing\/\">What is scrum marketing?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/an-agile-sprint-board\/\">What is an agile sprint board?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/an-agile-story-card\/\">What is an agile story card?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/what-is-an-agile-scrum-board\/\">What is an agile scrum board?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/what-is-an-agile-task-board\/\">What is an agile task board?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/what-is-an-agile-kanban-board\/\">What is an agile kanban board?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/growthmethod.com\/what-is-a-velocity-metric\/\">What is a velocity metric?<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>&#8220;We&#8217;re agile&#8221;. A phrase heard in many marketing teams, however dig below the surface and, in our experience, marketing operations are rarely truly agile. According to the 2022 5th Annual State of Agile Marketing Report 97% of marketers have successfully implemented Agile within their organisation. However, signing-up for Trello, configuring the Kanban board view and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"_links":{"self":[{"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/posts\/9574"}],"collection":[{"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/comments?post=9574"}],"version-history":[{"count":3,"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/posts\/9574\/revisions"}],"predecessor-version":[{"id":19872,"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/posts\/9574\/revisions\/19872"}],"wp:attachment":[{"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/media?parent=9574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/categories?post=9574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/growthmethod.com\/wp-json\/wp\/v2\/tags?post=9574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}