Welcome
We write about growth, AI, and marketing, and the messy reality of shipping campaigns that drive business outcomes.
What's new
-
A Guide to Claude Code for Marketers
A practical guide to Claude Code for marketers. Learn how to use skills, MCPs, slash commands, and workflows to automate content, ads, and analysis—no coding required.
-
Find Your Marketing Zone of Genius
Gay Hendricks' Zone of Genius framework helps marketers identify the work that energises them most. Stop settling for your Zone of Excellence and find the marketing work only you can do.
-
Every marketer is now a creator
The creator economy has come for B2B marketing. Building an audience is no longer optional—it's part of the job description.
-
GitHub MCP Server: Why Marketers Should Care About the World's Biggest Code Platform
The GitHub MCP Server gives AI agents direct access to repositories, issues, and projects. Here's why that matters for marketers managing websites, docs, and content.
-
Writing Frameworks for Marketers
The most popular writing and copywriting frameworks for marketers, from PAS and AIDA to Before-After-Bridge, the 4 Ps, and Thesis-Antithesis-Synthesis.
-
Engineering as Marketing: Build Free Tools That Drive Growth
Engineering as marketing uses free tools, calculators, and micro-apps to acquire customers. Vibe coding now makes this strategy accessible to every marketer, not just engineering teams.