why you probably shouldn't be doing ab testing

The more time I spend around testing, the more I’m convinced that A/B testing is broken. First off, only 10% of A/B tests tied to revenue beat their controls. This means we’re not only spending an untold amount of time, energy and money on tests that don’t work; we’re actually losing millions of dollars putting these tests in front of our audience only to see conversion suffer.

https://www.growthunhinged.com/p/testing-strategy

https://wordpress-782617-4172418.cloudwaysapps.com/?p=22106