About
Growth Method is the agentic marketing environment for modern B2B companies. Used by companies of all shapes and sizes, including Glow (a startup of 5), Visio (a scale-up of 50), and Colt (an enterprise of 5,000).
We write about how marketers plan, ship, and measure growth, and the AI tools changing how it’s done. 377 articles and counting.
Why we built it
After running a marketing agency and advising B2B growth teams, the same problem kept showing up: marketing teams working on stuff that doesn’t move the needle. AI is making this worse, not better. Growth Method takes the marketing fundamentals that have always worked and makes the campaign process easier, faster and better.
What we believe
- Marketing fundamentals don’t change. Channels, tactics and tools come and go. The job (finding people with a problem you can solve and convincing them you’re the answer) does not. More on this.
- The future belongs to generalist marketers. AI is collapsing specialist roles. With the right tools, a small team of generalists can ship more impact than teams many times their size. More on this.
- Marketers need to think like builders. AI has collapsed the gap between marketing and engineering. Hypothesise, test, instrument, iterate. The marketers who adopt the builder’s mindset will win. More on this.
Who’s behind it
Stuart Brameld
Founder of Growth Method. Previously ran a marketing agency, then spent several years as a growth advisor to B2B teams. Writes most of what you’ll find on this blog.