About

I write about growth, AI, and marketing, and the messy reality of shipping campaigns that actually move the needle. 367 articles to date. See what’s new or explore the archives.

Growth Method is the AI native campaign management tool for marketing teams.

Features

• AI campaign hypothesis builder — Generate structured campaign ideas with built-in hypothesis frameworks
• Automated idea scoring — Prioritise your best campaign ideas automatically so you focus on what moves the needle
• Campaign lifecycle management — Track campaigns from idea through to execution with staging, versioning, and iteration tracking
• Metrics assistant — Record and analyse campaign results without the spreadsheet wrangling
• Automated reporting — Weekly activity reports and campaign insights delivered to your team
• Goal tracking — Set growth goals and track progress against them
• Team collaboration — Comments, role-based permissions, and public sharing links for stakeholders
• Integrations — Migrate from Notion, Asana, and other tools, or connect via our API and MCP server

Learn more in our docs or book a demo.