Articles

All the articles I've posted.

• Marketing plan vs marketing strategy (they are NOT the same)

  Updated: 6 Jan, 2026

  Discover the key differences between marketing plan vs marketing strategy to build focused, adaptable campaigns that truly drive results.

• Stop Using JTBD for Product. Use It for Positioning.

  Updated: 6 Jan, 2026

  Most teams treat JTBD as product research. The best teams use it to answer positioning's three critical questions: Who is it for? What does it do? Why is it better?

• The importance of testing velocity (not speed) in growth

  Updated: 6 Jan, 2026

  Boost growth by increasing testing velocity—focus on rapid, high-quality experiments that drive real results and unlock your team’s potential.

• Ending the War Between Sales and Marketing

  Updated: 6 Jan, 2026

  Discover how breaking the marketing-vs-sales divide boosts growth through seamless collaboration, AI, and shared goals in modern GTM strategies.