Articles

All the articles I've posted.

• The BJ Fogg Behavior Model Explained

  Updated: 1 May, 2025

  Unlock growth with the BJ Fogg Behavior Model—discover how small changes in motivation, ability, and prompts can transform user actions and boost conversions.

• The Hooked Model by Nir Eyal

  Updated: 1 May, 2025

  Discover how the Hooked Model helps growth marketers build habit-forming products that boost engagement and drive sustainable growth.

• The Death of the T-Shaped Marketer

  Updated: 1 May, 2025

  Discover how the evolving t-shaped marketer model empowers growth teams with data-driven strategies and rapid experimentation.

• The Value Exchange Loop: An Introduction for Growth Marketers

  Updated: 1 May, 2025

  Master the value exchange system to build loyalty, boost engagement, and drive sustainable growth with proven, data-driven strategies.