Articles

All the articles I've posted.

• Announcing our PostHog Integration

  Updated: 30 Apr, 2025

  Unlock the power of your data with PostHog integration—gain real-time insights, optimise growth, and make smarter marketing decisions today.

• 2 Process over tactics

  Updated: 30 Apr, 2025

  Discover how a disciplined marketing process drives predictable growth by reducing chaos and embracing systematic experimentation.

• Qualitative marketing research for growth marketers

  Updated: 30 Apr, 2025

  Discover how qualitative marketing research reveals the true motivations behind user behaviour, unlocking growth opportunities and reducing risk.

• Quantitative marketing research for growth marketers

  Updated: 30 Apr, 2025

  Discover how quantitative marketing research reveals key trends and customer insights to boost growth and reduce decision risks.