A growth experiment template can be used to get a new growth team up and running quickly, or to inform a more custom growth marketing implementation.
We’ve collated some of our favourites below.
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Growth hacking experiments template - Pipefy
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Growth experiments template - Airtable
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Growth experiments template - Trello
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Growth experiments template - Miro
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Growth hacking experiments sheet - Growth with Ward
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Google Sheets Test Template - Growth Minded
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Growth experiments template - Infinity
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Growth hacking experiments template - Stackby
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Experiment doc templates - Startup Core Strengths
Growth Hacking Experiments Template by Pipefy
“Pipefy accelerates digital transformation. It is a low-code/no-code process orchestration platform that gives anyone the power to easily automate workflows and manage business processes with no coding skills required!”
The Growth Hacking Experiments Template was developed by the 500 Startups Distro Team, and inspired by Brian Balfour (ex Growth VP at HubSpot). Similar to Airtable, Trello and others, you can switch between Kanban and list-style views.
Growth Experiments Template, by Airtable
Airtable has the simplicity of Excel, with the power of a database. It is a great option for small or new growth teams that would like to get up and running quickly, safe in the knowledge that it will likely be able to cater for most future needs.
Airtable was founded on the belief that software shouldn’t dictate how you work—you should dictate how it works. Our mission is to democratize software creation by enabling anyone to build the tools that meet their needs.
Our article on Airtable for growth marketing provides a detailed explanation of how to setup a custom Airtable growth marketing solution.
Airtable has a number of growth experiment templates and resources to help growth marketing teams, including:
Growth Experiments Template, by Trello
Trello, now owned by Atlassian, is likely the most well-known project management tool in this list.
“Trello helps teams move work forward. Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello.”
The Growth Experiments Trello Board template is a typical kanban-style board with 6 columns - Ideas, Prioritise, Doing, Measure, Success and Fail. The advantage to Trello is likely the familiarity you and your team already have with the tool. The disadvantage is that it may become restrictive as the number of ideas and experiments grow, and the UI can be limiting at times.
Final thoughts
There is no “right” way to run experimentation or growth so use the templates below to create a process that works for your team. Remember, the best process is the one that everyone is able to follow.
Alternatively, if you prefer a more done-for-you approach, invest in a growth marketing platform such as Growth Method. One of the biggest advantages we find for new teams using Growth Method is the speed at which team members are able to adopt a more agile, experiment-focused mindset.
Got questions? Ping me on LinkedIn or on Twitter.
Other articles you might like
Here are some related articles on growth experiments and growth marketing experiments you may find helpful.