A growth icon set for growth marketers

We have created some custom icons based on our own needs as a growth marketing team and felt it may be helpful to share with the world.

We use Heroicons so have created icons in a similar style with 2 options for each one:

1. Outline - 24x24, 1.5px stroke, SVG

2. Solid - 24x24, solid fill, SVG

Some icons, such as brand icons, may be protected as trademarks. Please ensure you have the legal right to use them and that you do not infringe on any trademark rights

CMS icon

Content management systems like WordPress, HubSpot and Webflow are a staple in any growth marketers toolkit.

Keywords: cms, content management system

Coming soon

Alternatives:

• https://www.flaticon.com/free-icons/cms

• https://thenounproject.com/browse/icons/term/cms/

Customer journey icon

Typically a non-linear, winding journey. Ultimate goal is to connect the customer with the value delivered by your company.

Keywords: customer journey icon

Coming soon

Alternatives:

• customer journey icons https://thenounproject.com/browse/icons/term/customer-journey/

• destination icon https://www.flaticon.com/free-icon/destination_1244560?term=journey&page=1&position=1&origin=tag&related_id=1244560

Demand creation icon / marketing campaign icon

Keywords: demand creation icon, demand gen icon, demand generation icon, lead generation icon, marketing campaign icon

Coming soon

• lead generation icons https://thenounproject.com/browse/icons/term/lead-generation/

• lead generation magnet https://thenounproject.com/icon/lead-generation-2217532/

• heroicons megaphone https://heroicons.com/

Demand capture icon / conversion icon

Keywords: conversion icon, conversion rate icon, CRO icon, demand capture icon

Coming soon

Alternatives:

• action https://www.flaticon.com/free-icon/action_4321133

• cta button https://thenounproject.com/icon/cta-button-878626/

• button cta icons https://thenounproject.com/browse/icons/term/button-cta/

• hericons bell-alert https://heroicons.dev/?search=bell

• hericons trophy https://heroicons.dev/?search=trophy

• value https://thenounproject.com/icon/value-1113281/

Digital marketing icon

Keywords: general marketing icon, performance marketing icon.

Coming soon

Alternatives:

• Megaphone https://heroicons.com/

Growth icon

Keywords: growth icon, growth engine icon, growth hacking, growth marketing, growth hacking icon, growth marketing icon.

Coming soon

Alternatives:

• chart-bar https://heroicons.com/

• arrow-trending-up https://heroicons.com/

• agile free icon https://www.flaticon.com/free-icon/agile_6403812/

• agile icon vector https://stock.adobe.com/images/agile-icon-vector-illustration/235384885

• value https://thenounproject.com/icon/value-1113281/