We’ve sifted through literally thousands of pieces of content and curated this list of the best articles to read to get up to speed with the latest growth marketing trends.
Growth Resources
Strategy & Process
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Ultimate guide to growth marketing https://www.advanceb2b.com/thegrowthhub/growth-marketing
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Brian Balfour on avoiding marketing channel diversification https://brianbalfour.com/essays/what-blackjack-strategy-teaches-us-about-growth
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Growth Marketing Handbook https://www.julian.com/guide/growth/intro
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Marketing Needs Growth Planning Not Media Planning https://blog.growthhackers.com/marketing-needs-growth-planning-not-media-planning-43e7b6b30749
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How to build an always-on marketing machine https://adage.com/article/digital/spotify-s-mayur-gupta-building-marketing-machine/307516
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Foundations And Frameworks For Driving Sustainable Growth https://news.greylock.com/foundations-and-frameworks-for-driving-sustainable-growth-3135d621e966
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Managing Your Growth Team’s Portfolio: A Step-by-Step Guide https://jwegan.com/growth-hacking/managing-growth-teams-portfolio-step-step-guide/
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Marketing Measurement Done Right https://www.bcg.com/publications/2019/marketing-measurement-done-right.aspx
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Your marketing org is slow, here’s a framework to move faster https://review.firstround.com/your-marketing-org-is-slow-heres-a-framework-to-move-faster
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Tactic Hell | Strategic Heaven https://medium.com/@genevievebeloin/tactical-hell-strategic-heaven-dc4a04c58a2b
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A marketing strategy or just a list https://www.blog.startupcorestrengths.com/post/a-marketing-strategy-or-just-a-list
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Deactivate your digital-marketing autopilot https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/deactivate-your-digital-marketing-autopilot
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Growth is about systems not hacks or ideas https://blog.growthhackers.com/growth-is-about-systems-not-hacks-or-ideas-b4e245f457e
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State of Agile Marketing Report https://www.agilesherpas.com/stateofagilemarketing
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Speed as a habit https://review.firstround.com/speed-as-a-habit
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Speero blueprints https://speero.com/blueprints
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The 95:5 Rule: A guide for Growth Marketers https://growthmethod.com/955-rule/
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How to evaluate newsletters for your marketing channel strategy https://growthmethod.com/newsletters/
Customer Acquisition & GTM
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How do people discover new products https://www.lennysnewsletter.com/p/how-people-discover-new-products
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Drive growth by picking the right lane - a customer acquisition playbook https://review.firstround.com/drive-growth-by-picking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups
Metrics & Goals
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The Big Project Syndrome https://itamargilad.com/big-projects/
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The only metric that matters https://medium.com/@joshelman/the-only-metric-that-matters-ab24a585b5ea
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Don’t Let Your North Star Metric Deceive You https://www.reforge.com/blog/north-star-metric-growth
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What is OKR? A goal-setting framework for thinking big https://www.cio.com/article/3302036/okr-objectives-and-key-results-defined.html
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Measuring What Matters: From Outputs to Outcomes https://www.forbes.com/sites/stevedenning/2011/02/27/measuring-what-matters-from-outputs-to-outcomes-part-2/
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It’s Not Just Semantics: Managing Outputs Vs. Outcomes https://hbr.org/2012/11/its-not-just-semantics-managing-outcomes
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The Power of Incentives: Inside the Hidden Forces That Shape Behaviour https://fs.blog/2017/10/bias-incentives-reinforcement/
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5 Principles For Goaling Your Growth Team https://jwegan.com/growth-hacking/growth-team-metrics-and-goals/
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Felipe Castro Beginners Guide to OKRs https://felipecastro.com/en/okr/what-is-okr/
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Choosing Your North Star Metric https://future.a16z.com/north-star-metrics/
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CRO vs. CXO vs. Experimentation https://speero.com/post/cro-vs-cxo-vs-experimentation