Topic: Growth Strategy
All the articles about "Growth Strategy".
-
The 70-20-10 rule: how Coca-Cola and Google allocate marketing budgets
Updated:Learn how the 70-20-10 framework splits marketing budgets between proven tactics, emerging channels, and experimental ideas. Used by Coca-Cola, Google, and others.
-
The Logic Model: Stop Confusing Busy Work with Business Results
The logic model framework helps marketing teams distinguish between inputs, activities, outputs, outcomes, and impact — so you stop measuring effort and start measuring results.
-
Random Acts of AI: The New Disease Killing Marketing Team Performance
New Anthropic research reveals even the most AI-literate professions use a fraction of AI's potential. Marketing teams are at roughly 5%. Here's why random acts of AI are the new random acts of marketing, and what to do about it.
-
The Engineeringification of Marketing: Why Every Marketer Needs to Think Like a Builder
Engineering tools, methods, and mindsets are reshaping marketing. AI is the catalyst. Marketers who think like builders — running experiments, designing systems, and shipping solutions — will outperform those who don't.