Articles

All the articles I've posted.

• Mastering Familiarity Bias to Boost Your Marketing Effectiveness

  Updated: 2 Jun, 2025

  Discover how familiarity bias influences consumer choices and learn practical strategies to boost trust and conversions in your marketing.

• Harness the Pratfall Effect to Build Trust and Boost Engagement

  Updated: 2 Jun, 2025

  Discover how the pratfall effect can boost trust and relatability in marketing—humanise your brand and deepen audience connections effectively.

• Master the Availability Heuristic to Enhance Your Marketing Strategies

  Updated: 2 Jun, 2025

  Discover how the availability heuristic influences consumer choices and learn strategies to boost your marketing impact effectively.

• Harness Negativity Bias to Improve Your Marketing Strategy

  Updated: 2 Jun, 2025

  Discover how negativity bias influences consumer decisions and learn ethical strategies to boost marketing impact effectively.