Articles

All the articles I've posted.

• McKinsey & Company, the Consumer Decision Journey (CDJ)

  Updated: 30 Apr, 2025

  Master the consumer decision journey to optimise growth, uncover hidden gaps, and turn prospects into loyal customers with confidence.

• Transforming marketing operations and Colt's journey to agile

  Updated: 30 Apr, 2025

  Discover how Colt transformed marketing with agile methods, boosting growth and revenue—unlock the power of modern marketing operations.

• Unlocking the Power of Conversion Copywriting

  Updated: 30 Apr, 2025

  Master conversion copywriting to turn traffic into tangible results with persuasive, action-driven content that sparks real growth.

• The CREATE Action Funnel framework

  Updated: 30 Apr, 2025

  Master the create action funnel framework to boost conversions and influence user behaviour with proven, practical strategies.