Why hire a growth marketing manager

Many companies are now hiring for growth marketers over more traditional marketing roles in order to emphasise growth as the overall goal and to ensure marketing teams are aligned to business metrics and outcomes such as sales leads and revenue.

According to Google Trends, worldwide interested in growth marketing has increased substantially over the last 15 years, and continues to grow.

The LinkedIn 2023 Jobs on the Rise list examines millions of jobs started by LinkedIn members across the last 5 years. The results reveal the 25 fastest-growing job titles over the past five years, the most in-demand roles and emerging trends defining the future world of work.

Growth and growth marketing related roles were consistently placed in the top 10 fastest-growing roles worldwide, with 2 growth-related roles in the UK’s top 10 fastest-growing jobs.

Region	Title	Position	Common Skills
US	Growth marketing manager	8th	Demand generation Digital marketing Google analytics
UK	Chief growth officer	5th	Growth Strategies Growth Hacking Strategic Partnerships
UK	Growth marketing manager	7th	Growth strategies Google analytics, Conversion optimisation
France	Growth marketing manager	1st	Growth hacking Google analytics Marketing digital
Germany	Growth manager	2nd	Growth hacking Digital marketing Growth strategies
Netherlands	Growth manager	7th	Growth hacking Digital marketing Marketing strategy
Spain	Growth manager	4th	Digital Marketing Google Analytics Growth strategies
Sweden	Growth specialist	3rd	Growth Hacking Growth Strategies Digital Marketing

Growth is so important right now that the role of growth marketing manager was the No. 1 fastest-growing job in Canada and France. And three countries — India, Mexico, and the United Kingdom — listed the head of growth or chief growth officer among its top 10. In the United States, head of revenue operations (definitely a growth role) tops the list. Growth manager or growth specialist also made the list in a number of countries. All of these roles share a responsibility for driving efficiency and profitability.

LinkedIn

What is the role of a growth marketing manager

The main role of a Growth Marketing Manager is to identify and execute on levers that can deliver growth for the business. Whilst more general marketing roles tend to focus solely at the acquisition stage, growth roles typically work across the entire customer lifecycle including acquisition, activation, retention, revenue and referral (AARRR).

The role of the growth marketing manager typically focuses on strategy and process over short-term hacks and involves a number of areas including:

• Growth strategy
• Agile marketing or marketing experimentation
• Technology stack
• Data and analytics
• Growth team
• Growth culture

What makes a great growth marketing manager

Good growth marketers typically have a wide base level of knowledge, covering everything from user and behavioural psychology to data and analytics, as well as a deeper knowledge in one or two areas well-suited to growth marketing.

You’ll likely have seen the increasingly popular T-Shaped Marketer framework, originally coined by David Guest. David describes the T Shaped Marketer as “someone who specialises in being a generalist but who also has one or 2 areas of expertise”. In essence, you want someone with a hybrid of skillsets – part developer, part designer, part marketer and part data analyst.

Growth marketing manager job description

A well-considered Growth Marketing Manager job description is critical to enticing the right individual to your organisation. We’ve analysed roles from hundreds of companies and selected some of the best below.

Strategy & goals

• You’ll develop goals closely with the founders – Speedscale
• Measure attribution, double down on what works and improve – Speedscale
• Generate PQLs (Product Qualified Leads) through highly valuable content, self-serve documentation, and how-to’s for PLG (Product Led Growth) – Speedscale
• Iteratively eliminate product onboarding friction and increase conversion rates – Speedscale
• drive the marketing priorities, strategies, goals, objectives and tactics for the EMEA region to reach sales goals and KPIs – Onfido
• Own the customer journey down through the marketing pipeline – Conduktor
• Define growth strategies and own our key growth metrics.- Conduktor
• Lead the growth strategy for new Hey Jane products and services – Hey Jane

Execution

• Run high-impact campaigns and experiments, from idea to execution – Speedscale
• Utilize SEO and paid marketing to run targeted campaigns – Speedscale
• Identify the right mix of marketing channels, activities and programmes to support the achievement of monthly and quarterly pipeline goals – Onfido
• Lead the execution of local marketing activity from digital to events and through direct and indirect channels – Onfido
• Identify local content to develop, write and spread in the market either with our content team, our PR manager or agencies to improve our awareness. – Onfido
• Overseeing our paid channel strategy, working together with the Acquisition Coordinator, optimizing a dedicated budget and focusing on obtaining the best ROI possible with every new campaign – Launchmetrics
• Defining, owning and overseeing our global lead nurturing strategy, defining programs to streamline the movement of our users through the marketing funnel – Launchmetrics
• Lead our SEO efforts to promote our existing content and websites – Conduktor
• Conceive, create and manage new user acquisition campaigns – Conduktor
• Own our email marketing strategy and work with content to define plans for newsletter, transactional and lead nurture emails. – Conduktor
• Own all paid ad programmes and ensure that all investments are delivering a desirable ROI.- Conduktor
• Manage and scale our marketing channels, paying close attention to customer acquisition costs – Hey Jane
• Own conversion rate optimization, exploring improvements across the full patient funnel – Hey Jane

Process / Experimentation

• Someone capable of defining processes and facilitating best practices that speed up the opening of opportunities from marketing – Launchmetrics
• Setting up team objectives, tracking KPIs, establishing processes and prioritizing team projects according to the impact that they have on the business/results – Launchmetrics
• Building a culture of performance and documentation across markets, creating tools for the team to autonomously run campaigns and measure results.- Launchmetrics
• Explore new ways to reach our audiences and experiment with new acquisition channels – Conduktor
• Develop hypothesis-driven experiment roadmaps to unlock new strategies and channels – Hey Jane

Analytics

• Forecast, measure, analyze, and report trends in data to obtain marketing and product insights on user behavior – Speedscale
• Leverage insights to drive experiments and growth (website/landing page views, free trials) – Speedscale
• Own analytics initiatives to measure the impact of all marketing activity. – Conduktor
• Build digestible reports that prove results and surface new insights – Hey Jane

Team

• Support and manage a growing team, currently manage one direct report – Onfido

Stakeholders

• Work collaboratively with sales to develop marketing strategies and programs – Onfido
• Acting as an ally of the Brand Marketing and Sales team – Launchmetrics
• Align with various teams across Launchmetrics to support the marketing contribution objectives, ABM global strategy, as well as new product launches – Launchmetrics
• Collaborate with content marketing to develop successful, content-driven acquisition campaigns. – Conduktor
• Support field marketing in promoting and maximising revenue from both owned & third-party events.- Conduktor
• Collaborate with product, operations, and brand marketing teams to surface and act on key growth opportunities – Hey Jane

Customer focus

• Creating value propositions and actionable messages. We need someone creative who can adapt value propositions to the marketing language and the user’s needs through different platforms – Launchmetrics

Technology

• Identify best-fit customers by segments, verticals using tools like Google Analytics, Google Ads, and Ahrefs
• Stay on top of industry trends, technologies and new features in online advertising – Onfido

Typical growth marketing manager salaries

Like any other position, a competent growth marketing manager deserves pay commensurate with their experience. We have provided some guidelines from various sources below depending on specific country or region.

Source	Country	Annual salary	Comments
Glassdoor	UK	£51,572	Low £37,000, High £72,000
Talent.com	UK	£50,000	Low £42,500, High £67,590
Salary Expert	UK	£61,518
Salary Expert	US	$114,259

Growth role interview questions

Here are some of our favourite interview questions for growth marketing managers and growth leaders.

Overview

• Tell me about your current role, what do you like/dislike about it?
• What appeals to you about this role?
• Tell me about the most impressive accomplishment you’ve had at your company?
• Which growth marketers do you most respect and why?

Personality

• What new skills have you learned in the past 6 months?
• Tell me something interesting you’ve learned recently?
• What are your career goals?
• What is something you’re not great at but that you’re trying to improve? How are you trying to improve?
• Tell me about a tough problem you solved at your current company that nobody else could fix?
• Where do you read to keep up-to-date with news on marketing and growth?
• Which podcasts do you listen to? Which blogs do you follow?
• How have you invested in your own personal growth outside of your job?

Objectives & Metrics

• What are you/your team’s KPIs
• How are KPIs defined?
• How do you prioritise work?
• Based on your understand of the business, what would be a good North Star metric/OKR for our team?
• How do you think about input and output metrics when setting goals?
• Describe some of the popular prioritisation frameworks?
• What percentage of marketing budget spend should be measurable?

Process and Culture

• How do you gather qualitative and quantitative customer feedback?
• Tell me about a recent decision that you made based on data?
• What do you consider to be important traits of high performing growth teams?
• Name 3 important cognitive biases or psychology principles to consider when running a growth team?
• Describe compound interest as it relates to marketing

Skills

• Tell me about your favourite project you’ve worked on recently?
• Tell me about the most impressive results you’ve achieved from a marketing experiment?
• How do you think about lead generation from content marketing?
• Which acquisition channels do you have the most experience with?
• Describe how SEO works in as much detail as you can?
• Do you have a process for running A/B tests?
• Describe the importance of statistical significance in experiments
• How would you rate your HTML / CSS expertise?

Where to hire for a growth marketing manager

If you’re looking to hire, or to find a growth marketing manager role, our article on growth marketing job boards is a great place to start your search.

Growth marketing manager jobs on LinkedIn can be found at https://www.linkedin.com/jobs/growth-marketing-manager-jobs/.

Other articles you might like

Here are some related articles and further reading you may find helpful.

• Growth Marketing Manager: Job Description & Interview Questions
• Growth Marketing Job Boards: Our top 10 picks
• How to run an effective growth team meeting