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Growth marketing managers: What they do & how to hire one

Article originally published in February 2022 by Stuart Brameld. Most recent update in February 2024.

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Hiring a growth marketing manager can significantly boost your business’s reach, brand presence and customer engagement. This professional possesses core skills in digital marketing, data analytics, and creativity, which can enhance your product sales and help navigate your business towards success.

“Every modern business should have a growth marketing manager because this role uses innovative, data-driven strategies to sustainably increase the company’s customer base, revenues and brand loyalty.”


Stuart Brameld, Growth Method CEO & Growth Advisor

Growth & growth marketing on the rise

According to Google Trends, worldwide interested in growth marketing has increased substantially over the last 15 years, and continues to grow.

The LinkedIn 2023 Jobs on the Rise list examines millions of jobs started by LinkedIn members across the last 5 years. The results reveal the 25 fastest-growing job titles over the past five years, the most in-demand roles and emerging trends defining the future world of work.

Growth and growth marketing related roles were consistently placed in the top 10 fastest-growing roles worldwide, with 2 growth-related roles in the UK’s top 10 fastest-growing jobs.

What is the role of a growth marketing manager

The role of a growth marketing manager centres on driving customer acquisition, activation, retention, revenue, and referral, collectively known as the AARRR model or the entire customer lifecycle. This professional utilises a broad range of marketing strategies and initiatives, with a particular emphasis on acquiring and retaining profitable customers. Reading this article on The entire customer lifecycle (AARRR) offers a more in-depth understanding of how they achieve this.

In particular, growth marketing managers leverage growth strategies, while fostering a culture of marketing experimentation to facilitate the company’s growth. This involves using data-driven, creative, and user-centred techniques to implement growth strategies and run an array of experiments. Additionally, they strive to promote a growth culture, which encourages risk-taking, learning from failures, and constant iteration to accelerate value creation and contribute to the company’s overall success.

What makes a great growth hire?

A modern growth hire requires a wide base level of knowledge, along with deep expertise in one or two areas well-suited to your business.

The T-Shaped Marketer framework popularised by Buffer illustrates the concept well.

“The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one’s own.”


https://buffer.com/resources/t-shaped-marketer/

Required skills for a growth marketing manager

Here are some of the core traits and skills of a good growth marketing manager.

Trait Description/Detail
Creativity A great growth marketing manager must be able to come up with innovative and unique marketing strategies.
Analytical Ability This trait is essential in interpreting marketing data and using it to make informed decisions.
Team Orientation It’s crucial to work well with diverse teams to ensure that all marketing efforts are coordinated effectively.
Responsibility A responsible growth marketing manager follows through on tasks and takes ownership for their part of the project.
Customer Centricity They must have a deep understanding of the customer’s needs and habits, and use it to guide their marketing efforts.

Growth marketing manager salary

Depending on experience and location, salaries for skilled growth marketing manager’s are typically in the ranges below:

For more information you can view active job postings for growth marketing manager roles on LinkedIn here.

  • The average salary for a Growth Marketing Manager in the UK is approximately £50,000 per year.
  • The average salary for a Growth Marketing Manager in the US is approximately $81,000 per year.

Hiring a growth marketing manager

Looking to hire a growth marketing manager? Here are our top 10 job boards for growth and growth marketing related roles.

About Growth Method

Growth Method is the growth platform designed for experiment-led and data-driven marketers.

Learn more at on our homepage, connect with Stuart on LinkedIn or schedule a call today.