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Growth marketing managers: What they do & how to hire one

Article originally published in February 2022 by Stuart Brameld. Most recent update in April 2024.

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Hiring a growth marketing manager can supercharge your business’s customer base and revenue by implementing creative strategies. Their expertise helps to pinpoint and exploit opportunities for growth, making your business agile and ready to adapt to changes in the market quickly.

“Every modern business should have a growth marketing manager because they can help the company drive customer acquisition, convert leads, and expand market reach through tested, data-driven strategies.”


Stuart Brameld, Growth Method CEO & Growth Advisor

Growth & growth marketing on the rise

According to Google Trends, worldwide interested in growth marketing has increased substantially over the last 15 years, and continues to grow.

The LinkedIn 2023 Jobs on the Rise list examines millions of jobs started by LinkedIn members across the last 5 years. The results reveal the 25 fastest-growing job titles over the past five years, the most in-demand roles and emerging trends defining the future world of work.

Growth and growth marketing related roles were consistently placed in the top 10 fastest-growing roles worldwide, with 2 growth-related roles in the UK’s top 10 fastest-growing jobs.

What is the role of a growth marketing manager

A growth marketing manager plays a critical role in increasing a company’s customer base and market share. Their main responsibility is to understand and optimise the entire customer lifecycle, also known as AARRR (Acquisition, Activation, Retention, Referral, Revenue). Knowledge of the AARRR model is key for these professionals as it helps them attract new customers, convert them into active users, and encourage them to refer others. Furthermore, they ensure recurring revenue for the business by retaining existing customers.

Formulating a solid growth strategy is also essential in a growth marketing manager’s role. They devise and execute various tactics, from content marketing to social media campaigns, to meet the organisation’s growth objectives. A growth marketing manager prioritises experimentation by testing different approaches to see what yields the best results, thereby helping build a data-driven growth culture within the company. This culture is characterised by continuous testing, learning, and iterating, which leads to sustained business growth.

What makes a great growth hire?

A modern growth hire requires a wide base level of knowledge, along with deep expertise in one or two areas well-suited to your business.

The T-Shaped Marketer framework popularised by Buffer illustrates the concept well.

“The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one’s own.”


https://buffer.com/resources/t-shaped-marketer/

Required skills for a growth marketing manager

Here are some of the core traits and skills of a good growth marketing manager.

Trait Description/Detail
Data-Driven A great growth marketing manager bases their decisions on data, rather than just gut feeling.
Innovative They can come up with fresh and unique ideas, which are crucial for driving growth.
Curious They have a deep desire to learn and understand how things work, which is important for spotting opportunities.
Agile They have the ability to adapt quickly and effectively to changes in the market or business environment.
Persistent They never give up easily, and consistently push towards achieving their goals.
Collaborative They work very well with others, understanding that teamwork often leads to better results.

Growth marketing manager salary

Depending on experience and location, salaries for skilled growth marketing manager’s are typically in the ranges below:

For more information you can view active job postings for growth marketing manager roles on LinkedIn here.

  • The average salary for a Growth Marketing Manager in the UK is approximately £50,000 per year.
  • In the US, the average salary for the same position stands at around $96,000 per year.

Hiring a growth marketing manager

Looking to hire a growth marketing manager? Here are our top 10 job boards for growth and growth marketing related roles.

About Growth Method

Growth Method is the growth platform designed for experiment-led and data-driven marketers.

Learn more at on our homepage, connect with Stuart on LinkedIn or schedule a call today.