CMO Survey reports from Gartner, Forrester, PWC & more
Article written by
Stuart Brameld
Looking for a CMO survey or report? We've pulled together all of the top CMO survey reports and studies from all of the well-known consulting and research firms, all in one place.
The CMO Survey (US Edition)
Conducted twice a year since 2008 by Duke University's Christine Moorman, along with a number of sponsor partners (currently Deloitte), and now in its 29th Edition, the CMO Survey is one of the most recognised of the CMO surveys.
The report covers priorities and plans around marketing staffing, budgeting, areas of investment.
The CMO Survey collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.
Survey includes 3 main reports:
Topics include:
Customers and channels
Marketing spending
Managing digital marketing returns
Marketing jobs
Marketing analytics
Marketing performance
Marketing leadership
The CMO Survey (UK Edition)
Whilst the CMO Survey (above) is focused on the US, The Leadership Institute at London Business School has been the partner for the UK Survey for the last 2 years.
This second Edition of The CMO Survey UK provides the marketing profession with an understanding of how marketing activities, spending, jobs, and performance have been influenced by the continued impact of the pandemic and Brexit over the past year, as well as marketing leaders’ response to the climate crisis. As it did last year, the UK Edition also provides a comparison to the study of U.S. marketing leaders that has been running bi-annually since 2008
The CMO Survey UK
UK Survey includes 2 reports:
A large number of survey participants are from the following organisations: CMO Growth Council, Deloitte, ISBA, Marketing Week, The Chartered Institute of Marketing, The Marketing Society, tml Partners, and Walpole.
PwC Pulse Survey
The PwC Pulse survey is conducted across over 700 US executives across finance, human resources, risk, operations, technology and marketing. Respondents are from public and private companies across various sectors.
Although the survey targets a wide range of business executives, CMOs and marketing leaders account for approximately 13% of responses (91 individuals) and the CMO findings are presented separately.
"Our latest PwC Pulse Survey, fielded August 1 to August 5, 2022, surveyed 722 executives and board members from Fortune 1000 and private companies about the current business environment, the risks executives are facing and the impact those risks have on company strategy and growth plans. Of the respondent pool, 91 are CMOs."
https://www.pwc.com/us/en/library/pulse-survey/managing-business-risks/cmo.html
Insights and reports include PwC and PwC sponsored content:
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Article written by
Stuart Brameld