Articles
All the articles we've written.
Featured
Latest
Firecrawl MCP Server: Pricing, Free Tier & SEO Automation Guide
Updated:Firecrawl MCP Server pricing, free tier limits, and setup for SEO, content, and competitor research automation, plus how it compares to the Firecrawl API.
Growth Consultant: What They Do, Cost & How to Hire One
Updated:What does a growth consultant do, and how much do they cost? Learn what a growth consultant does, when to hire one, and how they compare to a growth marketing consultant or fractional CMO.
Marketing Agencies: The Good, The Bad & The Ugly (And When to Hire One)
Updated:Weighing up a marketing agency, in-house team, or freelancer? See the pros, cons, red flags, and a full comparison to help you decide.
AARRR Framework (Pirate Metrics): Definition, Stages & FAQ
Updated:AARRR (Pirate Metrics) is Dave McClure's framework for Acquisition, Activation, Retention, Referral and Revenue. Learn the definition, stage order, and how to use it.
What Is the DRICE Framework? Meaning, Formula & How to Use It
Updated:The DRICE framework is a "Detailed RICE" estimate: a prioritisation method that adds a hypothesis, impact model and build estimate on top of a RICE score before you commit engineering time.
The Best B2B Marketing Podcasts for Growth Marketers in 2026
Updated:Discover the best b2b marketing podcasts for growth marketers in 2026 — hand-picked shows on acquisition, retention, and go-to-market strategy, plus how to pick the right one for your team.
What Is the Highest Paid Person's Opinion (HiPPO)? Definition & Fix
Updated:HiPPO (highest paid person's opinion) is when seniority overrides data in marketing decisions. See the definition, a real example, and how to fix it.
Input vs Output Metrics: How to Measure Marketing Effort vs Impact
Updated:Learn the difference between input, output, and outcome metrics, and how tracking effort metrics helps you predict and improve marketing results before it's too late to act.
Is MCP Dead? No — Why It's Thriving Despite the Backlash (2026)
Updated:No, MCP isn't dead. Despite the CLI-first backlash, its ecosystem counts 17,000+ servers and 97M SDK downloads. Here's what marketing teams need to know.
What Is a Marketing Campaign? Definition, Examples & Comparison
Updated:A marketing campaign is a coordinated initiative with a message, audience, and metrics — run like a small agile project. Get the definition, examples, a comparison table, and FAQs.
No marketing data warehouse yet? Now might be the time
Updated:GA4 and Search Console cap, sample and hide your data. A marketing data warehouse gives you one complete source you own, ready for AI, and finally cheap and easy to run.
Tribal Marketing: What It Is, Examples & How It Works
Updated:Tribal marketing turns shared identity into passionate, loyal customers. See what it is, real brand examples, and how it compares to community marketing.
What Is a Growth Culture? Definition, Examples & How to Build One
Updated:A growth culture is a work environment built on experimentation, learning, and data-driven decisions. Learn what it means and how to build one.
The Rule of 7 in Marketing: Definition, Origin & How to Apply It
Updated:The rule of 7 in marketing: what it means, where it came from, and how to apply it today across email, social, ads, and content to build trust before the sale.
Nudging in Marketing: What It Is and How to Use It (With Examples)
Updated:Nudging in marketing means guiding customer decisions by making the preferred option easier, without limiting choice. See how it works, real examples, and how it compares to anchoring and the HiPPO effect.
What Is Growth Marketing? Definition, Process & Examples
Updated:Growth marketing is a data-driven, experiment-led approach that replaces one-off campaigns with continuous testing and learning. Learn the definition, process, and how it compares to traditional and performance marketing.
Anthropic Tool Search Explained: BM25, Regex & the Advanced Tool Use Header
Updated:What is Anthropic's Tool Search? A breakdown of the tool_search_tool_bm25 and tool_search_tool_regex variants, the advanced-tool-use-2025-11-20 beta header, and real-world retrieval accuracy testing for marketing workflows.
Our affiliate programme
Updated:Earn 25% recurring commission on every customer you refer to Growth Method. Free to apply, and open to growth consultants, advisors, agencies, and anyone with a network.
Answer Engine Optimization (AEO): The Complete Guide
Updated:What is Answer Engine Optimization (AEO)? Learn the tactics that get you cited by ChatGPT, Perplexity, and Google AI Overviews, backed by real data.
Priming Meaning: What Is Priming in Marketing? (With Examples)
Updated:Priming meaning in marketing: the psychological technique where an earlier stimulus shapes how customers judge your price, brand, or offer. See real examples and how growth marketers test priming to lift conversions.
Object Action Framework: The Event Naming Convention for Clean Tracking
Updated:The object-action framework is the event naming convention Segment, Amplitude and PostHog recommend for clean tracking. Learn how to use it, with examples and FAQs.
Digital Growth Manager: Role, Responsibilities & Salary (2026)
Updated:Digital Growth Manager job description: responsibilities, required skills, salary benchmarks, and how the role differs from a Head of Growth and Growth Marketing Manager.
Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)
Updated:Meet the growth marketing experts worth following in 2026 — bios, links and key work, plus how following an expert compares to hiring a consultant or agency.
Marketing Job Boards: 10 Best Sites to Find Growth Marketing Jobs in 2026
Updated:Compare the best marketing job boards, including Demand Curve, GrowthHackers, and CXL, to find your next growth marketing role faster in 2026.