The Growth Method Blog

A growth marketing strategy is a customer centric strategy Understanding customers and representing their voice within your organisation is perhaps the most important job of ...

A good growth marketing strategy uses data to guard against opinions, feelings, emotions and bias. With a combination of both quantitative and qualitative data growth ...

Itamar Gilad believes there are two kinds of companies - evidence-guided and opinion-based - and whilst the concepts were developed during two decades spent in ...

“Growth has nothing to do with tactics and has everything to do with process. Silver bullets don't exist, you need a growth machine.” Brian Balfour ...

"Our 2023 marketing strategy is to invest in Twitter organic, Linkedin paid ads, content marketing, SEO and email". Some practitioners call this spray and pray ...

Let's run a campaign? No. Your growth marketing strategy should focus on building assets that can deliver compound growth over time. One-off marketing programs, initiatives and campaigns ...

A growth marketing strategy should prioritise impact over activity, which typically means being aligned to business revenue. Impact over activity Outcomes of outputs Results oriented ...

Which would you choose? Growth Initiative A:  Gives you 500 new users this week but nothing afterward. Growth Initiative B: Gives you 20 new users in week ...

The article provides our notes from the excellent Growth Series Course on Reforge. Module 1: Growth Wins Why growth wins DefensibilityDefensibility means the more distribution ...

How do you do you know you're spending time, resource and energy on the most effective marketing channels? B2B marketers should use marketing attribution models ...