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Growth marketing directors: What they do & how to hire one

Article originally published in February 2024 by Stuart Brameld. Most recent update in February 2024.

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Hiring a growth marketing director can supercharge your business, driving impressive growth and profitability. They optimise marketing strategies, foster customer engagement, and create scalable campaigns that can significantly improve your business standing in the market.

“Every modern business should have a growth marketing director because they play a crucial role in driving more leads, enhancing customer experience, and ensuring sustainable business growth through data-driven marketing techniques and strategies.”


Stuart Brameld, Growth Method CEO & Growth Advisor

Growth & growth marketing on the rise

According to Google Trends, worldwide interested in growth marketing has increased substantially over the last 15 years, and continues to grow.

The LinkedIn 2023 Jobs on the Rise list examines millions of jobs started by LinkedIn members across the last 5 years. The results reveal the 25 fastest-growing job titles over the past five years, the most in-demand roles and emerging trends defining the future world of work.

Growth and growth marketing related roles were consistently placed in the top 10 fastest-growing roles worldwide, with 2 growth-related roles in the UK’s top 10 fastest-growing jobs.

What is the role of a growth marketing director

The role of a growth marketing director is quite comprehensive, focusing on a variety of aspects such as developing and implementing growth strategies, and fostering a growth culture. One of the key areas of responsibility is managing the entire customer lifecycle, known as AARRR (Acquisition, Activation, Retention, Referral, and Revenue). You can read more about it here. They have to design and launch creative marketing campaigns to acquire new users, enhance their activation and establish a strong relationship for retention, while also encouraging referrals and driving revenue generation.

Crucially, growth marketing directors actively engage in experimentation to discover the most effective strategies to foster business growth. They continually test different tactics and approaches, and apply the insights gathered to refine the strategies in place. This focus on experimentation is a key aspect of the growth culture they promote within their organisation. Overall, their role is instrumental in aligning the company’s growth strategy with its overall goals and objectives. You can check out more on growth strategy here.

What makes a great growth hire?

A modern growth hire requires a wide base level of knowledge, along with deep expertise in one or two areas well-suited to your business.

The T-Shaped Marketer framework popularised by Buffer illustrates the concept well.

“The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one’s own.”


https://buffer.com/resources/t-shaped-marketer/

Required skills for a growth marketing director

Here are some of the core traits and skills of a good growth marketing director.

Key Traits of a Great Growth Marketing Director Description/Detail
Data Analysis Skills This is the ability to translate complex data into actionable strategies.
Creativity A great director must be able to develop innovative and unique marketing strategies.
Leadership An effective leader inspires and motivates the marketing team to reach their highest potential.
Curiosity A constant desire to learn, improve and adopt new marketing strategies is crucial.
Adaptability They should be able to quickly react and adapt to changes in the market to take advantage of new opportunities.
Excellent communication skills An ability to effectively communicate with team members, clients, and executives is necessary.
Technical proficiency They need to understand and utilise the latest technology and tools available for marketing.

Growth marketing director salary

Depending on experience and location, salaries for skilled growth marketing director’s are typically in the ranges below:

For more information you can view active job postings for growth marketing manager roles on LinkedIn here.

  • The average salary for a Growth Marketing Director in the United Kingdom is around £85,000 per year.
  • The average salary for a Growth Marketing Director in the United States is approximately $130,000 per year.

Hiring a growth marketing director

Looking to hire a growth marketing director? Here are our top 10 job boards for growth and growth marketing related roles.

About Growth Method

Growth Method is the growth platform designed for experiment-led and data-driven marketers.

Learn more at on our homepage, connect with Stuart on LinkedIn or schedule a call today.