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Growth marketing specialists: What they do & how to hire one

Article originally published in February 2024 by Stuart Brameld. Most recent update in February 2024.

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Hiring a growth marketing specialist can provide your business with crucial insights to optimise marketing strategies, leading to increased customer engagement and sales. This professional often also harnesses data and modern technology to find creative solutions, fostering your business’s growth in a dynamic and competitive market.

“Every modern business should have a growth marketing specialist because they use data-driven strategies to boost customer engagement, improve brand presence, and ultimately increase the company’s growth and profits.”


Stuart Brameld, Growth Method CEO & Growth Advisor

Growth & growth marketing on the rise

According to Google Trends, worldwide interested in growth marketing has increased substantially over the last 15 years, and continues to grow.

The LinkedIn 2023 Jobs on the Rise list examines millions of jobs started by LinkedIn members across the last 5 years. The results reveal the 25 fastest-growing job titles over the past five years, the most in-demand roles and emerging trends defining the future world of work.

Growth and growth marketing related roles were consistently placed in the top 10 fastest-growing roles worldwide, with 2 growth-related roles in the UK’s top 10 fastest-growing jobs.

What is the role of a growth marketing specialist

A growth marketing specialist aims to attract more engaged customers to a business. They achieve this by using a framework called The entire customer lifecycle (AARRR), which stands for Acquire, Activate, Retain, Revenue, and Referral. The specialist tries to understand and improve every stage of the customer journey, from their initial contact with the company to their eventual referrals to others.

The specialist crafts and applies an effective growth strategy. Their methods encompass a mix of marketing, sales, and product development. Central to this role is experimentation; they test and tweak techniques to find what brings the most growth. Crucially, they are not working alone but contributing to a growth culture, wherein all members of the company are encouraged to innovate and strive for continuous improvement.

What makes a great growth hire?

A modern growth hire requires a wide base level of knowledge, along with deep expertise in one or two areas well-suited to your business.

The T-Shaped Marketer framework popularised by Buffer illustrates the concept well.

“The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one’s own.”


https://buffer.com/resources/t-shaped-marketer/

Required skills for a growth marketing specialist

Here are some of the core traits and skills of a good growth marketing specialist.

Trait Description/Detail
Creativity A great growth marketer thinks outside the box to come up with unique marketing strategies.
Analytical mind Good growth marketers use data and analytics to influence their decisions and measure campaign success.
Obsessed with metrics This person pays particular attention to KPIs to track growth and determine the effectiveness of a strategy.
Tech Savvy Being proficient in using marketing software, social media and understanding latest digital trends is crucial for a growth marketer.
Adaptability A good growth marketer can adjust to changes quickly, whether it’s new technology or shifts in the marketplace.
Strong communication Effective communication skill is key to conveying ideas and gaining buy-in for new marketing strategies.

Growth marketing specialist salary

Depending on experience and location, salaries for skilled growth marketing specialist’s are typically in the ranges below:

For more information you can view active job postings for growth marketing manager roles on LinkedIn here.

  • The average salary for a Growth Marketing Specialist in the UK is around £35,000 per year.
  • The average salary for a Growth Marketing Specialist in the US is approximately $73,000 per year.

Hiring a growth marketing specialist

Looking to hire a growth marketing specialist? Here are our top 10 job boards for growth and growth marketing related roles.

About Growth Method

Growth Method is the growth platform designed for experiment-led and data-driven marketers.

Learn more at on our homepage, connect with Stuart on LinkedIn or schedule a call today.