Articles

All the articles I've posted.

• Mintlify vs GitBook: Which documentation platform should you choose?

  Updated: 1 Dec, 2025

  Compare Mintlify vs GitBook for developer documentation. Detailed analysis of pricing, features, WYSIWYG editing, and which platform is right for your team.

• What is data-driven attribution?

  Updated: 1 Dec, 2025

  Unlock the power of data-driven attribution to optimise marketing efforts and boost conversions with precise customer insights.

• Uncovering the Attribution Mirage: How to See Past Brand and Media Confusion

  Updated: 18 Nov, 2025

  Uncover the attribution mirage and learn how asking customers directly reveals true marketing impact beyond flawed analytics.

• Why You Probably Don’t Need Media Mix Modelling (MMM)

  Updated: 18 Nov, 2025

  Media Mix Modelling misses B2B realities. Learn better approaches: multi-touch attribution, incrementality testing and MQAs for insights.