Articles (Page 6)
All the articles we've written.
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Position-Based Attribution: What It Is & How It Works
Updated:Position-based (U-shaped) attribution gives 40% credit to your first and last touchpoint. Learn how it works, when to use it, and how it compares.
GA4 MCP Server: Connect Google Analytics to Claude & Cursor
Updated:The GA4 MCP server connects Google Analytics 4 to Claude, Cursor and other AI tools so you can ask questions in plain English and get real data back.
Nir Eyal's Hooked Model: Trigger, Action, Variable Reward, Investment
Updated:Nir Eyal's Hooked Model breaks habit-forming products into four stages — Trigger, Action, Variable Reward, Investment. See how each stage works, how it compares to AARRR and Growth Loops, and how to apply it.
Jira Marketing: Does It Work for Marketing Teams? (Full Guide + Alternative)
Updated:Jira marketing: is it any good for campaign work? We cover setup, templates, AI agents, real team feedback, a Jira vs Growth Method comparison, and when to choose an alternative.
Active Marketing vs Passive Marketing: Differences, Examples & Which to Use
Updated:Active marketing vs passive marketing: see the key differences, real examples of each, and how to blend both into a channel strategy that compounds.
Growth Marketing Consultant: What They Do, Cost & How to Hire One (2026)
Updated:A growth marketing consultant blends data analysis with iterative testing to drive customer acquisition and revenue growth. What they do, what they cost, and how to hire one in 2026.
Wedge Strategy: What It Is and How to Use It in Business
Updated:A wedge strategy means entering a market through one narrow, sharply focused niche before expanding. Learn what a wedge product is and how to build one.
Customer Lifecycle Stages: The 6 Stages Explained (With Examples)
Updated:The 6 customer lifecycle stages explained — awareness, consideration, conversion, onboarding, retention and advocacy — with examples for marketing, CRM and customer success teams.
Consumer Decision Journey: What It Is & How to Use McKinsey's CDJ
Updated:The consumer decision journey is McKinsey's 4-phase model of how customers research, evaluate, and buy in a continuous loop rather than a linear funnel. Learn the stages, the loyalty loop, and how to apply it.
How to build a culture of experimentation in your marketing team
Updated:Learn how to build a culture of experimentation in your marketing team with practical steps for leadership, process, and measurement.
PostHog vs Google Analytics (GA4): Which Should B2B Teams Choose?
Updated:PostHog vs Google Analytics (GA4) compared: autocapture, session replay, GDPR/EU hosting and AI analytics vs GA4's tracking limits — which is right for your B2B team?
20 Digital Marketing Channels for Growth Marketers (With Examples)
Updated:There are 20 types of digital marketing channels, grouped into owned, earned, and paid. See examples of each and how to choose the right one for growth.
Acquisition Channels: 20 Proven Ways to Grow Your Business
Updated:Explore 20 proven acquisition channels, real examples, and a step-by-step framework to find the one channel that will scale your business fastest.
GA4 Data-Driven Attribution: How It Works, Models & When to Use It
Updated:Learn how GA4 data-driven attribution works, how it compares to other GA4 attribution models, its advantages, limitations, and when to use it.
What Does a Head of Growth Do? The Role Explained
Updated:Head of Growth job description: responsibilities, required skills, salary benchmarks, and how the role differs from a CMO.
Anchoring Meaning: What Is Anchoring Bias? (With Examples)
Updated:Anchoring meaning: the cognitive bias where the first number or fact you encounter shapes every judgement that follows. See real examples and how marketers use it to set prices, frame value, and boost conversions.
Growth Marketing Specialist: Role, Responsibilities, Skills & Salary (2026)
Updated:What does a growth marketing specialist actually do? Responsibilities, required skills, salary benchmarks (UK & US), career progression, and how to hire one in 2026.
What Is a Marketing Qualified Lead (MQL)? Definition, Examples & How to Convert Them
Updated:A marketing qualified lead (MQL) is a prospect who has engaged with your marketing enough to be worth nurturing but is not yet ready for sales. Learn how to define, score, and convert MQLs.
Marketing Channel Strategy: A Practical Framework for B2B Teams
Updated:A practical guide to building a marketing channel strategy that drives growth — with frameworks, evaluation criteria, and real-world examples for B2B teams.
The Long and the Short of It: Binet & Field's Framework Explained
Updated:A plain-English guide to The Long and the Short of It by Les Binet and Peter Field — covering the 60:40 rule, short-term activation vs long-term brand building, B2B application, and the criticisms of the framework.
ICE Framework: The original prioritisation framework for marketers
Updated:Learn how to use the ICE Framework to prioritise experiments. Includes the ICE scoring formula, a worked example, comparison table vs RICE, PIE, PXL and DRICE, and a full FAQ.
Growth Marketing Manager Responsibilities
Updated:The complete guide to growth marketing manager responsibilities — what they own day-to-day, required skills, salary benchmarks, and a ready-to-use job description.
North Star Metric: Definition, Framework & Examples
Updated:A north star metric is a single company-wide measure of the core value your product delivers. Learn the definition, framework, and real examples from top companies.
19 traction channels for growth marketers
Updated:Traction channels are the 19 routes startups and growth teams use to acquire customers. Discover all 19 channels, a comparison table, and how to use the Bullseye Framework to choose the right one.