Topic: Positioning

All the articles about "Positioning".

• Do Brands Go to Zero? The AI Abundance Debate Marketers Can't Ignore

  9 Apr, 2026

  Chamath Palihapitiya says brands go to zero. The data tells a more nuanced story. Here is what marketers should actually take from the AI abundance debate.

• Nobody Knows Who You Are (And That's Your Real Marketing Problem)

  18 Mar, 2026

  Most B2B companies confuse brand recognition with brand recall. They invest in logos, colours, and campaigns while ignoring what actually wins deals — being the name that surfaces before buyers start evaluating.

• 5 ways to create differentiated design in 2026

  Updated: 23 Feb, 2026

  Most marketing websites look identical. Here are 5 practical design techniques that are hard to copy, easy to implement with AI, and help your brand stand out.

• Your Blog Should Be a Publication, Not a Library

  13 Feb, 2026

  The case against evergreen SEO content and for building an audience that actually wants to hear from you.