Changelog

26 Jun 2026

Added

• See the total AI cost of each campaign on the campaign page, at every stage from Backlog to Complete
• A campaign’s AI cost now also appears on its shared public page, so the people you share it with can see it too
• A new Live section shows when a campaign went live and how far through its run it is, on both the campaign page and its shared page
• When an agent launched a campaign, open the full conversation from its Live section to see exactly what it did
• Enable or clear all of an integration’s tools in one click, so you can quickly pick just the few you need
• Managers can now remove a member from their team in Settings → Users; they lose access right away, while their past work stays
• Everyone on your team now gets an email when a new campaign is created, keeping the whole team in the loop

Changed

• Confirmation prompts, such as deleting a goal or running an agent, now match the rest of the app instead of your browser’s plain pop-up

Fixed

• A removed team member no longer receives emails about campaigns they used to own

25 Jun 2026

Added

• Run any agent on demand from its settings to test it, instead of waiting for its next scheduled run

Changed

• An Autonomous agent can now take a campaign live on its own, running the plan through your connected tools, instead of stopping at Planning for you to launch
• It launches only after you confirm it can change your connected tools without review, and it pauses at Planning if a step still needs a person
• An agent now applies its instructions when analysing a campaign’s results, so a specialist like SEO stays on-topic at every stage
• Chats an agent ran on its own are now named after the campaign they produce, instead of a generic placeholder

Fixed

• Chats an agent ran on its own can now be shared with a public link, and clearly show they’re visible to your team
• Renaming a chat an agent ran on its own now saves, instead of silently reverting

24 Jun 2026

Added

• Autonomous agents with connected tools now ask you to confirm they can change or delete data without review before running unattended
• The Agents list flags Autonomous agents with a lightning-bolt icon, so you can see which run on their own at a glance
• The AI assistant can now pull Google Analytics conversion, ad spend, return on ad spend, and attribution reports

Changed

• Links in the AI assistant chat now open in a new tab, so clicking one no longer loses your conversation
• URLs you type or paste into chat are now clickable links
• API tokens now expire a year after they’re created for added security, so create a fresh one and reconnect your tool when one expires

23 Jun 2026

Added

• Set a custom duration on individual campaigns to override your team default, useful for slower channels like SEO

Changed

• Updated our Terms of Use, so you’ll be asked to review and accept the latest version next time you sign in

Fixed

• In-app links to help, documentation, and our terms and privacy pages now open correctly instead of a missing page

18 Jun 2026

Fixed

• Describing a goal’s metric in plain English now works reliably, instead of occasionally failing with an error

16 Jun 2026

Added

• Agents can now run on a schedule (daily, weekly, or monthly per agent) and add a fresh campaign to your backlog on their own
• Set an agent to Autonomous and it also writes the campaign’s plan and moves it to Planning, ready for you to review and launch

Changed

• Starting a new campaign now lets you pick between the AI finding an opportunity in your data or shaping your own idea
• How often the AI adds campaign ideas is now set per agent under Settings → Agents, replacing the single team-level setting
• New campaigns no longer come with an auto-drafted plan; plan one when you’re ready, in chat or by letting an agent do it

Fixed

• Campaigns now move to Analysing, and email you to review the results, on exactly their set duration rather than a couple of days late

15 Jun 2026

Added

• Create your own AI agents under Settings → Agents, each with its own instructions, tools, and model, then open a chat that runs as that agent
• Each connected integration now shows whether its tools only read or can make changes, plus its source and the guidance it sends the AI assistant

Changed

• Starting a new campaign now opens the AI assistant as a full chat, so the conversation is saved to your chat history

13 Jun 2026

Added

• Sign in with a passkey using your fingerprint, face, or device PIN. Set one up under User settings; your password still works too.

12 Jun 2026

Added

• New setting to choose how often the AI adds campaign ideas to your backlog: off, twice a week, or daily

Changed

• Reordered the Preferences section in Settings
• Removed the leftover Individual report day setting. Your personal campaign stats already arrive as part of the weekly report email, sent on your chosen Weekly report day
• Conversations from automatically created campaigns now show how many data queries informed the recommendation, matching chats you run yourself
• The weekly email is now titled “weekly report” everywhere, matching the Weekly report day setting
• The Leaderboard page heading now matches its name in the report selector
• Your campaign stats in the weekly report email now link straight to your Individual report in the app
• Launching or progressing a campaign owned by Ada now makes you the owner, so campaigns you drive are credited to you
• New passwords now need at least 12 characters and are checked against known data breaches

Fixed

• The AI assistant now sees every option on more PostHog tools, such as all ten trend breakdown types and all twelve alert detectors, where before it saw only one
• The “Remember me” box on the login page now works, so you stay signed in between visits

11 Jun 2026

Changed

• Campaigns created automatically by the AI assistant now come with the full story behind the idea: the data it found, the change to test, and the hypothesis, just like a campaign shaped in chat
• Those automatic campaign conversations now end with suggested next steps, so anyone on the team can pick up the thread

10 Jun 2026

Added

• Campaigns are now analysed automatically at the end of their run: results are compared against your hypothesis using your connected analytics, and the findings are saved and emailed to you

Changed

• After launching a campaign, the assistant now tells you it will move to Analysing automatically rather than asking you to come back and analyse it yourself
• The campaign launch assistant now checks your “before” metrics are recorded ahead of going live — pulling baseline numbers from connected integrations or asking you, and saving any that are missing
• Campaigns created automatically by the AI assistant now keep the conversation behind them, so you can open and continue it from the campaign page like any team member’s chat

Fixed

• The AI assistant now sees every valid option when an integration tool accepts multiple formats, for example all five PostHog survey question types instead of just one

9 Jun 2026

Changed

• Rebuilt how the AI assistant connects to your integrations (GitHub, PostHog, Webflow, and more) on Laravel’s first-party MCP client — more reliable tool discovery and a lighter footprint

Fixed

• Integration tools with complex inputs (such as Webflow’s CMS tools and GitHub’s issue tools) no longer silently fail to load in chat

8 Jan 2026

Changed

• Redesigned share links for ideas and campaigns with cleaner, more consistent styling

Fixed

• Command+K search no longer shows a “No results found” message alongside real matches

4 Jan 2026

Fixed

• The hypothesis builder now extracts only the hypothesis text when creating an idea, dropping any conversational preamble

19 Dec 2025

Added

• Date range reference modal: click the “Before” or “After” column headers to view full date ranges and copy them

Changed

• Goals now show detailed integration data, including API request details, response status, and last update time
• Improved chart tooltips, cleaner time axis, and more accurate forecasting across dashboard and report views

17 Dec 2025

We renamed “Experiment” to “Campaign” across the whole app, reflecting how marketing teams actually talk about their work.

Changed

• All user-facing text, buttons, labels, and dialogs now say “Campaign” (Start Campaign, Assign campaign, Reassign campaign)

27 Nov 2025

Changed

• New collapsible sidebar navigation on desktop and mobile, plus a range of search improvements

21 Nov 2025

Changed

• New 404 page for app errors and expired share links, with options to return to the dashboard or contact support

1 Oct 2025

Changed

• Pagination now appears only on tables with 50 or more campaigns, with a total count and previous/next navigation

16 Sep 2025

Added

• A new rich text editor across the app, with an accessible toolbar and standard markdown formatting

25 Aug 2025

Changed

• Infrastructure upgrade to Laravel 12, the Pest 4 test suite, and Laravel Forge hosting

3 Jul 2025

Fixed

• Email links to comment on a campaign now open the comment panel automatically (add #comment to any URL to do the same)

27 Jun 2025

Added

• Metrics Assistant: a chat interface to pull data from GA4, Mixpanel, PostHog, and more, review the AI-generated query, and add results to experiments

Changed

• Ideas now sort by highest score first, with clearer next-step buttons after writing a hypothesis

26 Jun 2025

Added

• Comments on any idea or experiment, with @mentions, tab completion, and email notifications

19 Jun 2025

Added

• Automated idea scoring: ideas are scored by AI on submission, with an Effort score and a Relevance score combined into an overall score out of 10

23 May 2025

Added

• New Strategy framework with guidance across eight core areas: about, market overview, target customer, positioning, sales and pricing, marketing advantages, channel strategy, and growth model
• Simplified report design focused on the essentials

2 May 2025

Added

• AI recommendations and best practices when creating a growth experiment
• A new guided hypothesis builder as the default, walking through four best-practice questions

14 Mar 2025

Changed

• Redesigned results area combining text and tabular data, with automated metric fetching when moving to analysing

1 Mar 2025

Changed

• Simplified report names: Individual Report, Team Report, and Leaderboard
• New Dwell Time column showing how long a campaign has sat in its current stage

11 Feb 2025

Added

• Channel list in settings, showing idea and experiment counts per channel
• Leaderboard added to the Team Report

17 Jan 2025

Added

• Redesigned homepage dashboard showing growth activity and experiments completed across the team

Changed

• New data sources via Make and Zapier, connecting any API with time-series data

16 Dec 2024

Changed

• Reporting is now fully responsive on mobile, with improved growth-goal and team-activity graphs
• Individual reports emailed every Monday, now including the team goal and strategy

3 Dec 2024

Added

• Experiment progress bar showing lifecycle position (Build, Live, Analysing) across a default six-week cycle

30 Nov 2024

Changed

• Migrated all email notifications and reports to a new sending provider (Bento), fully DMARC, SPF, and DKIM compliant

17 Nov 2024

Added

• Leaderboard report showing experiments completed in a given period

7 Nov 2024

Added

• Reassign experiments from the actions menu, transferring activity credit to the new owner
• Hover a headshot to see a person’s full name

13 Oct 2024

Changed

• Removed experiment ratings: with a learning-focused approach, the emphasis is on testing velocity rather than subjective win or loss scoring
• Pinned the growth strategy playbook to the top of the playbooks area

16 Sep 2024

Added

• Add quantitative data with AI: type what you want, and the assistant builds and runs the analytics query for you

13 Sep 2024

Added

• Shareable reports with a copy-link option, including growth goal, live data, team overview, and top ideas

29 Aug 2024

Added

• Experiment templates: a public gallery you can use to pre-fill a new experiment

7 Jul 2024

The platform rewrite. The entire codebase was rebuilt from scratch for a faster, more responsive, and more polished app.

Added

• Automated Weekly Growth Updates sent every Monday, with AI-generated experiment summaries and secure, publicly shareable links
• Autosave across every area, with a subtle indicator in the bottom-right corner
• Two-factor authentication in user settings
• An individual and team toggle to view your own work or the whole team’s

Changed

• Full UX refresh built on Tailwind UI components
• Homepage graph now plots values along the main growth-goal line, with dotted lines for incomplete months
• Integrated metrics continue daily updates from PostHog, GA4, Plausible, HubSpot, Pardot, Salesforce, Pipedrive, and ConvertKit

18 Jul 2024

Added

• A sparkle icon marks AI-driven channel classifications, removing the need for manual categorisation

Changed

• Public experiment links now include qualitative and quantitative results, aligned with the in-app view
• Required-field warnings before moving a campaign between stages

17 Jun 2024

Added

• Automated Weekly Growth Update every Monday, summarising completed and live experiments using AI, sent to your team and subscribers

Changed

• AI experiment summaries now appear throughout reports, marked with a sparkles icon

22 May 2024

Added

• Dedicated webhook URL and token for customers managing their own data integrations

3 May 2024

Added

• Live experiments automatically move to analysing after 28 days, with a notification to the owner

Changed

• Ideas are auto-classified into acquisition channels by AI, removing the manual category dropdown

27 Apr 2024

Added

• Business Metrics and Experiment Metrics: higher-level team goals that update automatically from your data source, alongside manually updated experiment metrics

19 Apr 2024

Added

• Account switcher for agencies and consultants, with every customer two clicks away

14 Mar 2024

Changed

• Renamed experiment stages: “In Design” is now “Planning” and “In Progress” is now “Running”

12 Jan 2024

Added

• AI-generated experiment completion summaries, used in notifications and for followers

5 Jan 2024

Changed

• Teams can now have multiple active goals, with one set as the primary team goal

15 Dec 2023

Added

• Health score on every dashboard, based on experiments completed per person over the last 30 days

6 Nov 2023

Added

• Followers: anyone can subscribe to your team’s growth updates without a login, via secure share links, with configurable permissions

13 Nov 2023

Changed

• Replies to notification emails now route to the experiment owner, enabling direct feedback

19 Oct 2023

Changed

• The Funnel tab is now “Integrations”, in preparation for multiple simultaneous goals
• Homepage graphs now show three months of history before the goal start date, for context

22 Sep 2023

Added

• Customer billing portal under Team Settings for upgrades, downgrades, payment details, and billing history

13 Sep 2023

Added

• Real-time data integrations from Salesforce Marketing Cloud, Pardot, HubSpot, GA4, and any API-enabled platform, used across funnels, goals, ideas, and experiments

14 Jul 2023

Added

• Recent funnel-stage data now shown on experiments and ideas, pulled automatically from your integrations

5 Jun 2023

Added

• Self-serve trial accounts: sign up directly and start with a sample funnel, ideas, and experiments

25 May 2023

Added

• Filter ideas by channel or topic
• Experiment action menu with Share, New version, and Delete

16 Mar 2023

Added

• Integrate your full marketing funnel (Google Analytics, HubSpot, Salesforce, and other APIs) to show contextual data throughout the app and measure each experiment’s impact

15 Feb 2023

Added

• Growth Goal and Forecast: connect your data, map your funnel, pick a stage to improve, set a target date, and get a forecast of what’s needed to hit it

4 Jan 2023

Added

• Reset an experiment back to an unscored idea, as an alternative to deleting it

16 Dec 2022

Added

• Autosave on playbooks, weekly Friday status reports, and growth-over-time tracking for ideas and experiments

21 Nov 2022

Added

• Experiment versioning: create new versions on completion, with version history to navigate between iterations

14 Oct 2022

Added

• Autosave on experiments: design, hypothesis, and results fields save automatically every few seconds

Changed

• All reports redesigned with a modern dual-tone style

8 Oct 2022

Added

• Hypothesis suggestion text guiding structure: based on an insight, we believe a change will cause an impact, measured by a metric

4 Aug 2022

Added

• Required-field validation on idea submission (title, goal, hypothesis, channel)

Changed

• Overdue experiment due dates highlighted in red

21 Jul 2022

Fixed

• Experiments can now move from analysing to complete, resolving a blocking bug

7 Jun 2022

Changed

• New colour palette for channel labels across the app and reports

17 Nov 2021

Added

• Experiments Completed report, based on completion time rather than start time

22 Jul 2021

Added

• Like ideas, with one like per person, and sort by most liked

8 Jul 2021

Added

• Regional reporting tags for organising and reporting across teams

17 May 2021

Added

• Preset date ranges: this month, quarter, and year, their previous periods, and all time

24 May 2021

Fixed

• Due dates now populate correctly when an experiment starts

10 Jan 2021

Added

• Real-time search across ideas, experiments, and playbooks, powered by Algolia

8 Oct 2020

Added

• Team Activity Overview chart in the manager’s report, summarising activity across active experiments

14 Sep 2020

Added

• Associate traction channels with ideas and experiments

17 Aug 2020

Added

• Clone any experiment, regardless of outcome
• A new team activity report covering each experiment stage

21 Jul 2020

Changed

• Renamed “Objectives” to “Goals” throughout the app

11 May 2020

Changed

• Renamed “Opportunities” to “Ideas” throughout the app

8 Apr 2020

Added

• Roles and permissions for granular access control

1 Apr 2020

Added

• Duplicate an experiment, copying its details into a new opportunity

2 Mar 2020

Added

• Star ideas to flag and prioritise them
• Create a new opportunity from a winning experiment in one click

20 Jan 2020

Added

• Secure playbook share links with a six-week expiry

6 Jan 2020

Added

• Tooltips on the description, hypothesis, and experiment plan fields