Topic: AI & MCP
AI is changing how marketing work gets done, and MCP (Model Context Protocol) is the open standard that lets AI agents connect to the tools where that work lives. We write about both from experience building an agentic marketing platform. Start with the complete guide to agentic marketing, why we're betting on MCP, and context engineering, the AI skill marketers actually need.
WordPress MCP Adapter: What It Is and How It Works
Updated:The WordPress MCP Adapter is WordPress's official Model Context Protocol integration, connecting AI models like Claude, ChatGPT and Gemini to your site fast, simple and scalable for marketing teams.
Firecrawl MCP Server: Pricing, Free Tier & SEO Automation Guide
Updated:Firecrawl MCP Server pricing, free tier limits, and setup for SEO, content, and competitor research automation, plus how it compares to the Firecrawl API.
Is MCP Dead? No — Why It's Thriving Despite the Backlash (2026)
Updated:No, MCP isn't dead. Despite the CLI-first backlash, its ecosystem counts 17,000+ servers and 97M SDK downloads. Here's what marketing teams need to know.
No marketing data warehouse yet? Now might be the time
Updated:GA4 and Search Console cap, sample and hide your data. A marketing data warehouse gives you one complete source you own, ready for AI, and finally cheap and easy to run.
Anthropic Tool Search Explained: BM25, Regex & the Advanced Tool Use Header
Updated:What is Anthropic's Tool Search? A breakdown of the tool_search_tool_bm25 and tool_search_tool_regex variants, the advanced-tool-use-2025-11-20 beta header, and real-world retrieval accuracy testing for marketing workflows.
Best AI Models for Marketing in 2026: Which Should You Use?
Updated:The best AI models for marketing in 2026, compared. Covers ChatGPT, Claude, Gemini, Muse Spark, DeepSeek, Kimi, Qwen and more, with current pricing, benchmarks, and which to pick for each use case.
Claude Code for Growth Marketing: A Guide for Marketers
Updated:Claude Code for growth marketing: a practical, no-coding-required guide to skills, MCPs, and workflows for marketers.
Figma MCP Server: Read-Only or Write Access? What Changed in 2026
Updated:The Figma MCP server used to be read-only. It now supports write access via Code to Canvas. Here's exactly what changed and what it means for marketing teams.
GA4 MCP Server: Connect Google Analytics to Claude & Cursor
Updated:The GA4 MCP server connects Google Analytics 4 to Claude, Cursor and other AI tools so you can ask questions in plain English and get real data back.
Agentic Marketing: The Complete Guide for B2B Teams
Updated:Agentic marketing uses AI agents to plan, execute, and optimise campaigns autonomously. Learn how it works, the KPIs to track, and how to apply it to paid ads, content, and outreach.
AI Marketing Skills: What Marketers Need to Work Effectively with AI Agents
Updated:The AI marketing skills modern marketers need to work effectively with AI agents — plus how to use agent skills to specialise your AI tools and automate repeatable workflows.
The Engineeringification of Marketing: Why Every Marketer Needs to Think Like an Engineer
Updated:AI is turning marketing into an engineering discipline. Marketers who think like engineers will win.
How to Write Skills That Actually Work
Writing a skill that AI actually follows takes more than dumping instructions into a Markdown file. Here are the practices that separate skills that work from skills that don't.
Evaluating AI fluency for marketing teams
Updated:Zapier's updated AI fluency rubric sets a new standard for hiring and team development. Learn how leading companies define, measure, and raise AI fluency across their organisations.
Salesforce Headless 360 vs Growth Method
Salesforce Headless 360 vs Growth Method. Where the two platforms align, where they diverge, and which one fits B2B marketing teams.
What is an agentic marketing platform? Every vendor now claims to sell one
Adobe, Salesforce, HubSpot and a new wave of startups all now sell "agentic marketing platforms." Here's what actually makes a platform agentic, and how the main options compare.
Agentic Work Management: The Shift From Tracking Work to Doing It
Every major work management platform is racing to add AI agents. Here's what agentic work management actually means, which platforms are shipping it, and what it means for marketing teams.
The agentic design stack for non-designers
Updated:The three-layer AI stack that lets marketers ship professional design without a designer.
MCPs, CLIs, and Skills: Which AI Interface Fits Your Marketing Workflow?
MCPs, CLIs, and Skills aren't competing standards. They solve different problems. Here's when to use each one — and why your marketing team probably needs all three.
Random Acts of AI: The New Disease Killing Marketing Team Performance
Marketing teams use roughly 5% of AI's potential. Random acts of AI are the new random acts of marketing.
Bronze, Silver, Gold: A Data Architecture for Agentic SEO
Apply the bronze, silver, gold data architecture to turn raw crawl data into always-on SEO intelligence.
AI Agent Orchestration Tools: What Marketers Actually Need
The tools for running multiple AI agents in parallel are exploding — but none of them are built for marketers. Here's what exists, what's missing, and what to use right now.
Context Engineering: The AI Skill Marketers Actually Need
Context engineering is replacing prompt engineering as the critical AI skill for marketing teams. Learn how to build persistent knowledge systems that compound over time.
Master MCP: A Clear Introduction for Marketers Ready to Grow
Updated:Discover the power of the introduction to MCP for marketers—unlock seamless AI integration, boost efficiency, and stay ahead in the evolving marketing landscape.