Topic: AI & MCP
AI is changing how marketing work gets done, and MCP (Model Context Protocol) is the open standard that lets AI agents connect to the tools where that work lives. We write about both from experience building an agentic marketing platform. Start with the complete guide to agentic marketing, why we're betting on MCP, and context engineering, the AI skill marketers actually need.
Microsoft Clarity MCP Server: Ask Claude Why Visitors Rage Click
Microsoft's official Clarity MCP server puts dashboard metrics and session recordings inside Claude, Cursor and Claude Code. What the three tools do, the daily request limit nobody mentions until they hit it, setup for each client, the prompts Microsoft recommends, and how it fits with Clarity's AI Visibility reports.
Canva MCP Server: The AI Connector vs the Developer MCP Server Explained
Canva has two MCP servers, not one. Here's the difference between the AI Connector for ChatGPT and Claude, and the Developer MCP Server for building Canva Apps.
HubSpot MCP Server: Official Setup, CRM Tools & Alternatives Compared
HubSpot runs an official remote MCP server at mcp.hubspot.com, GA since April 2026, plus a separate local Developer MCP server. Here's the setup, the tools each exposes, and how community options compare.
Webflow MCP Server: Connect Webflow to Claude, ChatGPT & Cursor
The Webflow MCP server connects your Webflow site to Claude, ChatGPT and Cursor so you can build pages, update the CMS and query site analytics in plain English. Setup, tools, guardrails and what changed in MCP 2.0.
ClickUp MCP Server: Official vs Third-Party Setup Guide
ClickUp now ships an official MCP server in public beta. Compare it against the popular third-party alternative, plus setup steps and FAQs.
Browser Agents, Explained: The Tools That Click Buttons for You
What browser agents are, how they actually work, and how to choose one. Compares Browser Use, Browserbase, Anchor Browser, Hyperbrowser, Skyvern and Cloudflare Browser Run on hosted MCP support, authentication handling and pricing.
Why your AI agents all have the same marketing idea
AI agents converge on the same marketing ideas because that is what they were trained to do. Here is why turning up the temperature does not fix it, and what does.
Slack MCP Server: Is There an Official One? (GA Since Feb 2026)
Yes - Slack has an official MCP server, live at mcp.slack.com since February 2026. How it compares to the community korotovsky server and Anthropic's archived reference implementation, the security risks, and how to get set up.
The Best Marketing AI Agent Builders, Ranked and Scored
The best marketing AI agent builders, ranked and scored: Growth Method, HubSpot Breeze, Salesforce Agentforce, Gumloop, Lindy, Zapier Agents, Relevance AI, n8n, Make and Copilot Studio, with who each one is for, what it costs, and which models it lets you run.
Sitebulb MCP Server: Chat With Your Crawl Data in Claude and ChatGPT
Updated:Sitebulb MCP is a hosted, read-only connector that lets Claude, ChatGPT and other MCP clients read your Sitebulb Cloud or Desktop audits. What it can and can't do, how to set it up, the prompts and Skills worth stealing, and how it compares with the Screaming Frog MCP server.
Context Engineering for AI Agents: Why Less Beats More
For AI agents working unattended, small focused context beats a long accumulated history. Why the best agent systems give every run a fresh start, and what that means for trust.
AI Gateways for Marketing Teams: What They Do and How to Choose One
What AI gateways (LLM routers) do, why every marketing team will end up using one, and how OpenRouter, Cloudflare, Vercel, Portkey and LiteLLM compare on PII guards, prompt injection protection, EU hosting, spend limits and outage resilience.
AI Visibility Tools Compared: How They Actually Work
Updated:Comparing AI visibility tools like Profound, Peec, Ahrefs Brand Radar and SE Ranking: how each collects data from ChatGPT, Gemini and Claude, and what it costs.
Best Agentic Marketing Platform: 8 Tools Compared & Ranked
Updated:Which agentic marketing platform is right for your team? We scored 8 tools, from Growth Method to HubSpot and Salesforce, on closed-loop autonomy and cost.
How to Run Screaming Frog in the Cloud (The 2026 Way)
Updated:Run Screaming Frog headless on a Fly.io Sprite: a cloud crawler that sets up in 15 minutes, costs pennies while parked, and can even be driven by your AI assistant. A modern alternative to the big-VM approach.
No marketing data warehouse yet? Now might be the time
Updated:GA4 and Search Console cap, sample and hide your data. A marketing data warehouse gives you one complete source you own, ready for AI, and finally cheap and easy to run.
How to Write Skills That Actually Work
Writing a skill that AI actually follows takes more than dumping instructions into a Markdown file. Here are the practices that separate skills that work from skills that don't.
Salesforce Headless 360 vs Growth Method
Salesforce Headless 360 vs Growth Method. Where the two platforms align, where they diverge, and which one fits B2B marketing teams.
What is an agentic marketing platform? Every vendor now claims to sell one
Adobe, Salesforce, HubSpot and a new wave of startups all now sell "agentic marketing platforms." Here's what actually makes a platform agentic, and how the main options compare.
Evaluating AI fluency for marketing teams
Updated:Zapier's updated AI fluency rubric sets a new standard for hiring and team development. Learn how leading companies define, measure, and raise AI fluency across their organisations.
Agentic Work Management: The Shift From Tracking Work to Doing It
Every major work management platform is racing to add AI agents. Here's what agentic work management actually means, which platforms are shipping it, and what it means for marketing teams.
MCPs, CLIs, and Skills: Which AI Interface Fits Your Marketing Workflow?
MCPs, CLIs, and Skills aren't competing standards. They solve different problems. Here's when to use each one — and why your marketing team probably needs all three.
Is MCP Dead? No — Why It's Thriving Despite the Backlash (2026)
Updated:No, MCP isn't dead. Despite the CLI-first backlash, its ecosystem counts 17,000+ servers and 97M SDK downloads. Here's what marketing teams need to know.
Random Acts of AI: The New Disease Killing Marketing Team Performance
Marketing teams use roughly 5% of AI's potential. Random acts of AI are the new random acts of marketing.