Topic: AI & MCP
AI is changing how marketing work gets done, and MCP (Model Context Protocol) is the open standard that lets AI agents connect to the tools where that work lives. We write about both from experience building an agentic marketing platform. Start with the complete guide to agentic marketing, why we're betting on MCP, and context engineering, the AI skill marketers actually need.
Google Ads MCP Server: How AI Assistants Talk Directly to Your Campaigns
Updated:Google Ads MCP is Google's official, free, open-source server for connecting Google Ads data to Claude, Gemini and ChatGPT via natural language. How it works, what's changed, and how to set it up.
How to Run Screaming Frog in the Cloud (The 2026 Way)
Updated:Run Screaming Frog headless on a Fly.io Sprite: a cloud crawler that sets up in 15 minutes, costs pennies while parked, and can even be driven by your AI assistant. A modern alternative to the big-VM approach.
How AI Visibility Tools Actually Work (and Who Powers Them)
How do AI visibility tools like Profound, Peec and Ahrefs Brand Radar collect data from ChatGPT, Gemini and Claude? We investigated the data layer, read the open-source code behind it, and built AI visibility tracking into our own autonomous SEO agent.
The Best Agentic Marketing Platforms, Ranked and Scored
Every martech vendor now claims to be agentic. We ranked and scored the platforms that genuinely close the loop, from Growth Method to HubSpot, Salesforce, Adobe and Jasper, and spelled out who each one is really for.
AI Orchestration Tools for Marketers: What Actually Works
Updated:AI orchestration tools and AI agent orchestration tools compared: what exists today for marketers running multiple AI agents in parallel, what's missing, and what to use right now.
GrowthBook MCP Server: Feature Flags & A/B Tests in Claude Code
Updated:Create feature flags and run A/B tests in Claude Code, Cursor, or VS Code with the GrowthBook MCP server. Setup, tools, and how it compares to PostHog MCP.
Voice Transcription for Marketers: The Best Tools for Hands-Free Content Creation
Updated:A comparison of the best voice-to-text tools for marketers, including VoiceInk, Spokenly, FluidVoice, Wispr Flow, Aqua Voice, Willow, and Sotto. Covers local vs cloud dictation, why cloud accuracy can drift, and how to choose a tool for content creation, email, and everyday marketing tasks.
WordPress MCP Adapter: What It Is and How It Works
Updated:The WordPress MCP Adapter is WordPress's official Model Context Protocol integration, connecting AI models like Claude, ChatGPT and Gemini to your site fast, simple and scalable for marketing teams.
Firecrawl MCP Server: Pricing, Free Tier & SEO Automation Guide
Updated:Firecrawl MCP Server pricing, free tier limits, and setup for SEO, content, and competitor research automation, plus how it compares to the Firecrawl API.
Is MCP Dead? No — Why It's Thriving Despite the Backlash (2026)
Updated:No, MCP isn't dead. Despite the CLI-first backlash, its ecosystem counts 17,000+ servers and 97M SDK downloads. Here's what marketing teams need to know.
No marketing data warehouse yet? Now might be the time
Updated:GA4 and Search Console cap, sample and hide your data. A marketing data warehouse gives you one complete source you own, ready for AI, and finally cheap and easy to run.
Anthropic Tool Search Explained: BM25, Regex & the Advanced Tool Use Header
Updated:What is Anthropic's Tool Search? A breakdown of the tool_search_tool_bm25 and tool_search_tool_regex variants, the advanced-tool-use-2025-11-20 beta header, and real-world retrieval accuracy testing for marketing workflows.
Best AI Models for Marketing in 2026: Which Should You Use?
Updated:The best AI models for marketing in 2026, compared. Covers ChatGPT, Claude, Gemini, Muse Spark, DeepSeek, Kimi, Qwen and more, with current pricing, benchmarks, and which to pick for each use case.
Claude Code for Growth Marketing: A Guide for Marketers
Updated:Claude Code for growth marketing: a practical, no-coding-required guide to skills, MCPs, and workflows for marketers.
Figma MCP Server: Read-Only or Write Access? What Changed in 2026
Updated:The Figma MCP server used to be read-only. It now supports write access via Code to Canvas. Here's exactly what changed and what it means for marketing teams.
GA4 MCP Server: Connect Google Analytics to Claude & Cursor
Updated:The GA4 MCP server connects Google Analytics 4 to Claude, Cursor and other AI tools so you can ask questions in plain English and get real data back.
Agentic Marketing: The Complete Guide for B2B Teams
Updated:Agentic marketing uses AI agents to plan, execute, and optimise campaigns autonomously. Learn how it works, the KPIs to track, and how to apply it to paid ads, content, and outreach.
AI Marketing Skills: What Marketers Need to Work Effectively with AI Agents
Updated:The AI marketing skills modern marketers need to work effectively with AI agents — plus how to use agent skills to specialise your AI tools and automate repeatable workflows.
The Engineeringification of Marketing: Why Every Marketer Needs to Think Like an Engineer
Updated:AI is turning marketing into an engineering discipline. Marketers who think like engineers will win.
How to Write Skills That Actually Work
Writing a skill that AI actually follows takes more than dumping instructions into a Markdown file. Here are the practices that separate skills that work from skills that don't.
Evaluating AI fluency for marketing teams
Updated:Zapier's updated AI fluency rubric sets a new standard for hiring and team development. Learn how leading companies define, measure, and raise AI fluency across their organisations.
Salesforce Headless 360 vs Growth Method
Salesforce Headless 360 vs Growth Method. Where the two platforms align, where they diverge, and which one fits B2B marketing teams.
What is an agentic marketing platform? Every vendor now claims to sell one
Adobe, Salesforce, HubSpot and a new wave of startups all now sell "agentic marketing platforms." Here's what actually makes a platform agentic, and how the main options compare.
Agentic Work Management: The Shift From Tracking Work to Doing It
Every major work management platform is racing to add AI agents. Here's what agentic work management actually means, which platforms are shipping it, and what it means for marketing teams.