Topic

AI & MCP (Page 2)

Practical guides to AI and MCP for marketers: models, agents, integrations, and how to put them to work in real campaigns.

Updated22 Aug 2026
Best Agentic Marketing Platform: 8 Tools Compared & Ranked
Which agentic marketing platform is right for your team? We scored 8 tools, from Growth Method to HubSpot and Salesforce, on closed-loop autonomy and cost.
Updated11 Aug 2026
How to Run Screaming Frog in the Cloud (The 2026 Way)
Run Screaming Frog headless on a Fly.io Sprite: a cloud crawler that sets up in 15 minutes, costs pennies while parked, and can even be driven by your AI assistant. A modern alternative to the big-VM approach.
Updated22 Jul 2026
No marketing data warehouse yet? Now might be the time
GA4 and Search Console cap, sample and hide your data. A marketing data warehouse gives you one complete source you own, ready for AI, and finally cheap and easy to run.
Updated21 Sep 2026
How to Write Skills That Actually Work
Writing a skill that AI actually follows takes more than dumping instructions into a Markdown file. Here are the practices that separate skills that work from skills that don't.
Updated19 Sep 2026
Salesforce Headless 360 vs Growth Method
Salesforce Headless 360 vs Growth Method. Where the two platforms align, where they diverge, and which one fits B2B marketing teams.
23 Apr 2026
What is an agentic marketing platform? Every vendor now claims to sell one
Adobe, Salesforce, HubSpot and a new wave of startups all now sell "agentic marketing platforms." Here's what actually makes a platform agentic, and how the main options compare.
Updated6 May 2026
Evaluating AI fluency for marketing teams
Zapier's updated AI fluency rubric sets a new standard for hiring and team development. Learn how leading companies define, measure, and raise AI fluency across their organisations.
Updated15 Sep 2026
Agentic Work Management: What It Is and How It Works
What agentic work management means, how it differs from AI-assisted tools, and how Asana, Jira, ClickUp and Monday.com compare on agent capabilities.
Updated25 Sep 2026
MCPs, CLIs, and Skills: Which AI Interface Fits Your Marketing Workflow?
MCPs, CLIs, and Skills aren't competing standards. They solve different problems. Here's when to use each one — and why your marketing team probably needs all three.
Updated7 Sep 2026
Is MCP Dead? No — Why It's Thriving Despite the Backlash (2026)
No, MCP isn't dead. Despite the CLI-first backlash, its ecosystem counts 17,000+ servers and 400M+ monthly SDK downloads, and the July 2026 spec fixed its biggest technical flaw. Here's what marketing teams need to know.
6 Mar 2026
Random Acts of AI: The New Disease Killing Marketing Team Performance
Marketing teams use roughly 5% of AI's potential. Random acts of AI are the new random acts of marketing.
Updated4 Sep 2026
The agentic design stack for non-designers
The three-layer AI stack that lets marketers ship professional design without a designer.
Updated10 May 2026
The Engineeringification of Marketing: Why Every Marketer Needs to Think Like an Engineer
AI is turning marketing into an engineering discipline. Marketers who think like engineers will win.
Updated17 Aug 2026
What is a Medallion Architecture? Bronze, Silver, Gold Explained for Agentic SEO
A medallion architecture organises data into bronze, silver, and gold layers of increasing quality and trust. See how the pattern turns raw crawl data into always-on agentic SEO intelligence.
Updated10 Aug 2026
AI Orchestration Tools for Marketers: What Actually Works
AI orchestration tools and AI agent orchestration tools compared: what exists today for marketers running multiple AI agents in parallel, what's missing, and what to use right now.
Updated20 Sep 2026
Context Engineering: The AI Skill Marketers Actually Need
Context engineering is replacing prompt engineering as the critical AI skill for marketing teams. Learn how to build persistent knowledge systems that compound over time.
Updated7 Sep 2026
Figma MCP Server: Read-Only or Write Access in 2026?
Yes - the Figma MCP server now supports write access, not just read-only. See what changed, what it unlocks, and how to set it up.
Updated15 Sep 2026
Agentic Marketing: The Complete Guide for B2B Teams
Agentic marketing uses AI agents to plan, execute, and optimise campaigns autonomously. Learn how it works, the KPIs to track, and how to apply it to paid ads, content, and outreach.
Updated16 Jul 2026
Claude Code for Growth Marketing: A Guide for Marketers
Claude Code for growth marketing: a practical, no-coding-required guide to skills, MCPs, and workflows for marketers.
Updated26 Aug 2026
GitHub MCP Server: Why Marketers Should Care About the World's Biggest Code Platform
The GitHub MCP Server gives AI agents direct access to repositories, issues, and projects. Here's why that matters for marketers managing websites, docs, and content.
Updated25 Sep 2026
Why We're Betting on MCP (and What Marketers Should Know)
Why we chose MCP over agent skills and custom integrations, and what that means for marketing teams connecting AI to their tools.
Updated21 Sep 2026
Marketing skills: the best ones to install, and how to write your own
Marketing skills are reusable instructions that teach AI agents like Claude how your team does marketing work. What they are, the best ones to install, and how to write your own.
Updated28 Jul 2026
Voice Transcription for Marketers: The Best Tools for Hands-Free Content Creation
A comparison of the best voice-to-text tools for marketers, including VoiceInk, Spokenly, FluidVoice, Wispr Flow, Aqua Voice, Willow, and Sotto. Covers local vs cloud dictation, why cloud accuracy can drift, and how to choose a tool for content creation, email, and everyday marketing tasks.
Updated10 Sep 2026
How Relay.app's MCP Integration Powers Virtual Marketing Analytics Servers
Learn how Relay.app's MCP integration enables virtual marketing analytics servers that reduce security risks while improving AI agent performance by 40%.

AI & MCP (Page 2)

Best Agentic Marketing Platform: 8 Tools Compared & Ranked

How to Run Screaming Frog in the Cloud (The 2026 Way)

No marketing data warehouse yet? Now might be the time

How to Write Skills That Actually Work

Salesforce Headless 360 vs Growth Method

What is an agentic marketing platform? Every vendor now claims to sell one

Evaluating AI fluency for marketing teams

Agentic Work Management: What It Is and How It Works

MCPs, CLIs, and Skills: Which AI Interface Fits Your Marketing Workflow?

Is MCP Dead? No — Why It's Thriving Despite the Backlash (2026)

Random Acts of AI: The New Disease Killing Marketing Team Performance

The agentic design stack for non-designers

The Engineeringification of Marketing: Why Every Marketer Needs to Think Like an Engineer

What is a Medallion Architecture? Bronze, Silver, Gold Explained for Agentic SEO

AI Orchestration Tools for Marketers: What Actually Works

Context Engineering: The AI Skill Marketers Actually Need

Figma MCP Server: Read-Only or Write Access in 2026?

Agentic Marketing: The Complete Guide for B2B Teams

Claude Code for Growth Marketing: A Guide for Marketers

GitHub MCP Server: Why Marketers Should Care About the World's Biggest Code Platform

Why We're Betting on MCP (and What Marketers Should Know)

Marketing skills: the best ones to install, and how to write your own

Voice Transcription for Marketers: The Best Tools for Hands-Free Content Creation

How Relay.app's MCP Integration Powers Virtual Marketing Analytics Servers