Topic: Buyers Journey
The buyer's journey is the path someone takes from first realising they have a problem to choosing a solution. Map it honestly and your campaigns meet buyers where they are instead of where you'd like them to be. Start with using the buyer's journey in your growth strategy, Gartner's six-stage B2B buying journey, and our guide to customer research.
Customer Lifecycle Stages: The 6 Stages Explained (With Examples)
Updated:The 6 customer lifecycle stages explained — awareness, consideration, conversion, onboarding, retention and advocacy — with examples for marketing, CRM and customer success teams.
Consumer Decision Journey: What It Is & How to Use McKinsey's CDJ
Updated:The consumer decision journey is McKinsey's 4-phase model of how customers research, evaluate, and buy in a continuous loop rather than a linear funnel. Learn the stages, the loyalty loop, and how to apply it.
B2B Buyer Journey: Gartner's 6-Stage Framework Explained
Updated:77% of B2B buyers call their last purchase complex or difficult (Gartner). See the B2B buyer journey explained: Gartner's 6-stage framework, key stats, and how to align marketing to each stage.
RACE Framework | Reach Act Convert Engage Explained
Updated:The RACE framework breaks digital marketing into four stages: Reach, Act, Convert, and Engage. Learn how to apply it to grow traffic, leads, and revenue.
The Growth Marketers Guide to Customer Research
Updated:Unlock growth with customer research that reveals true customer needs, driving targeted strategies and meaningful results.
Customer Lifecycle Framework: A Guide for Growth Marketers
Updated:Master the Customer Lifecycle Framework: A Guide for Growth Marketers to unlock deeper customer insights and drive measurable growth.
Using the buyers journey as part of your growth strategy
Updated:Master the buyers journey to unlock growth—understand prospects, optimise conversions, and build lasting customer relationships.
Chartered Institute of Marketing Marketing Buying Journey
Updated:Master the CIM buyers journey to unlock growth, optimise customer touchpoints, and turn insights into measurable success.
The HubSpot Flywheel Model for Growth Marketing Pros
Updated:Discover how the HubSpot flywheel model drives sustainable growth by focusing on customer momentum, not just funnels—transform your marketing today.
Inbound Methodology: A Comprehensive Guide for Growth Marketers
Updated:Discover how the inbound methodology framework transforms complex customer journeys into measurable growth, boosting results and customer loyalty.
Qualitative marketing research for growth marketers
Updated:Discover how qualitative marketing research reveals the true motivations behind user behaviour, unlocking growth opportunities and reducing risk.
Quantitative marketing research for growth marketers
Updated:Discover how quantitative marketing research reveals key trends and customer insights to boost growth and reduce decision risks.