Topic: Growth Strategy
Growth strategy is deciding where focus will compound: one goal, a clear model of how your business grows, and campaigns chosen against it. The fundamentals don't change, even as the tools do. Start with marketing fundamentals that never change, why focus beats activity, and what a marketing campaign actually is.
What Are the First Principles of Marketing? Definition & How to Apply Them
Updated:The first principles of marketing are the core truths behind lasting growth strategy. Learn what they are and how to apply first principles thinking today.
AARRR Framework (Pirate Metrics): Definition, Stages & FAQ
Updated:AARRR (Pirate Metrics) is Dave McClure's framework for Acquisition, Activation, Retention, Referral and Revenue. Learn the definition, stage order, and how to use it.
What Is a Marketing Campaign? Definition, Examples & Comparison
Updated:A marketing campaign is a coordinated initiative with a message, audience, and metrics — run like a small agile project. Get the definition, examples, a comparison table, and FAQs.
The Rule of 7 in Marketing: Definition, Origin & How to Apply It
Updated:The rule of 7 in marketing: what it means, where it came from, and how to apply it today across email, social, ads, and content to build trust before the sale.
What Is Growth Marketing? Definition, Process & Examples
Updated:Growth marketing is a data-driven, experiment-led approach that replaces one-off campaigns with continuous testing and learning. Learn the definition, process, and how it compares to traditional and performance marketing.
Growth Model: What It Is, Types & How to Build One
Updated:A growth model explains how your business grows: the channels, metrics and loops behind it. Learn the types of growth model, why they matter, and how to build one.
The Molly Graham Waterline Model: A Framework for Team Problems
Updated:Learn Molly Graham's waterline model: a four-layer framework to diagnose whether your marketing team's problem is structural, not personal.
The 95:5 Rule in Marketing: In-Market vs Out-of-Market Buyers
Updated:The 95:5 rule in marketing: why only 5% of B2B buyers are in-market at any time, and how growth marketers balance brand building with lead generation.
What Is a Marketing System? Definition, Examples & How to Build One
Updated:Learn what a marketing system is, how it differs from one-off campaigns, and the steps to build one that compounds growth predictably.
Active Marketing vs Passive Marketing: Differences, Examples & Which to Use
Updated:Active marketing vs passive marketing: see the key differences, real examples of each, and how to blend both into a channel strategy that compounds.
Growth Loops Explained: What They Are, Types & How They Beat Funnels
Updated:A growth loop is a self-reinforcing cycle where each user action generates more users. Learn the 4 types — viral, UGC, paid acquisition, and sales — with real examples.
The Long and the Short of It: Binet & Field's Framework Explained
Updated:A plain-English guide to The Long and the Short of It by Les Binet and Peter Field — covering the 60:40 rule, short-term activation vs long-term brand building, B2B application, and the criticisms of the framework.
The 70-20-10 Rule: Split Your Marketing Budget to Win
Updated:The 70 20 10 rule splits budget, time or resources across proven, emerging and experimental work. Used in marketing, Google's innovation model and learning and development.
The Engineeringification of Marketing: Why Every Marketer Needs to Think Like an Engineer
Updated:AI is turning marketing into an engineering discipline. Marketers who think like engineers will win.
The 5 SaaS Pricing Models You Need to Know
Updated:A practical guide to freemium, free trial, reverse trial, paid trial, and give-to-get pricing models — with conversion benchmarks, real examples, and a framework for choosing the right one.
Minimum Lovable Product (MLP): why viable is no longer enough
The minimum viable product is no longer the bar. Here is what a minimum lovable product is, why it matters for growth, and how marketers can spot and shape it.
6 Speed over perfection
Updated:Prioritise speed over perfection to ship faster, learn quickly, and outpace competitors in today’s fast-moving marketing landscape.
Marketing Engineer vs Growth Engineer: Same Builder DNA, Different Funnel Scope
Marketing engineer or growth engineer? Same builder instinct, different funnel scope. How to tell them apart and which one your team actually needs.
Do Brands Go to Zero? The AI Abundance Debate Marketers Can't Ignore
Chamath Palihapitiya says brands go to zero. The data tells a more nuanced story. Here is what marketers should actually take from the AI abundance debate.
Compound Interest & Flywheel Marketing
Updated:Discover how flywheel marketing builds sustainable growth through continuous, compounding efforts—transform your strategy from short-term to unstoppable.
Nobody Knows Who You Are (And That's Your Real Marketing Problem)
Most B2B companies confuse brand recognition with brand recall. They invest in logos, colours, and campaigns while ignoring what actually wins deals — being the name that surfaces before buyers start evaluating.
Marketing Fundamentals That Never Change
The 8 marketing fundamentals that separate teams driving business outcomes from teams producing marketing outputs. Three non-negotiables and five multipliers.
The Logic Model: Stop Confusing Busy Work with Business Results
Stop confusing effort with results. The logic model separates inputs, outputs, outcomes, and impact.
Random Acts of AI: The New Disease Killing Marketing Team Performance
Marketing teams use roughly 5% of AI's potential. Random acts of AI are the new random acts of marketing.