Topic: Marketing Channels
Marketing channels are the routes your message travels to reach buyers, and channel choice is usually a bigger lever than channel execution. Start with the complete guide to B2B marketing channels, a practical channel strategy framework, and the Bullseye framework for finding your best channel.
Answer Engine Optimization (AEO): The Complete Guide
Updated:What is Answer Engine Optimization (AEO)? Learn the tactics that get you cited by ChatGPT, Perplexity, and Google AI Overviews, backed by real data.
Bullseye Framework: The Traction Method to Find Your Best Marketing Channel
Updated:The Bullseye Framework (from Traction) helps you find the single best channel to focus your marketing on. Here's how it works and how to apply it.
20 Digital Marketing Channels for Growth Marketers (With Examples)
Updated:There are 20 types of digital marketing channels, grouped into owned, earned, and paid. See examples of each and how to choose the right one for growth.
Acquisition Channels: 20 Proven Ways to Grow Your Business
Updated:Explore 20 proven acquisition channels, real examples, and a step-by-step framework to find the one channel that will scale your business fastest.
Marketing Channel Strategy: A Practical Framework for B2B Teams
Updated:A practical guide to building a marketing channel strategy that drives growth — with frameworks, evaluation criteria, and real-world examples for B2B teams.
19 traction channels for growth marketers
Updated:Traction channels are the 19 routes startups and growth teams use to acquire customers. Discover all 19 channels, a comparison table, and how to use the Bullseye Framework to choose the right one.
Channel portfolio strategy framework from Gaurav Agarwal
Updated:Master your channel portfolio strategy by balancing risk and reward to unlock predictable growth and avoid costly mistakes.
ABM and the Channels Buyers Aren't Tired Of
Digital channels are saturated and getting worse. The two channels with the lowest buyer fatigue are physical, and almost nobody uses them. Here's the case for account-based marketing.
The AI SITE Framework: 6 On-Page Tweaks to Get Cited by ChatGPT and Google AI Overviews
Jesse Schoberg's AI SITE framework helped 60% of DropInBlog customers get more AI mentions in one week. Here are the six on-page changes you can make to your existing content today.
LinkedIn Ads for B2B: What Actually Works (And What Doesn't)
LinkedIn Ads have a reputation for being expensive and underperforming. Here is what practitioners who have managed over $100M in B2B ad spend say actually works.
X Invented a New Category of Social Media Distribution
X Premium sits between organic and paid — a new distribution category no other platform offers.
Why Nobody Talks About You (And How to Fix It)
Word of mouth drives 42% of B2B vendor consideration, yet most companies have zero process for engineering it. Learn how to diagnose why your WOM is broken and fix it using Talk Triggers and the STEPPS framework.
Every marketer is now a creator
The creator economy has come for B2B marketing. Building an audience is no longer optional—it's part of the job description.
Engineering as Marketing: Build Free Tools That Drive Growth
Engineering as marketing uses free tools, calculators, and micro-apps to acquire customers. Vibe coding now makes this strategy accessible to every marketer, not just engineering teams.
Stop Buying Cold Email Tools Until You've Done This
Updated:Send 100 manual cold emails before buying any automation tools. Learn why manual outreach beats automation for validating your ICP, message, and positioning.
Lifecycle Email Marketing: CAC through the floor, Opportunity through the roof
Updated:Cut CAC with lifecycle email marketing: nurture leads, boost LTV, and turn happy customers into referrals with smart automation.
Search Engine Optimisation: The Good, The Bad & The Ugly
Updated:Discover how search engine optimisation can boost your organic traffic and long-term growth—unlock your website’s true potential today.
Master paid acquisition: Proven strategies to boost your growth
Updated:Master paid acquisition by targeting high-intent prospects to boost conversions, lower costs, and attract ready-to-buy customers.
Fuel Your Funnel: The Growth Method Approach to Content Strategy
Updated:Discover how a focused content strategy drives measurable growth, aligns teams, and creates scalable impact across your entire funnel.
What are inbound marketing channels?
Updated:Discover how inbound marketing channels attract and convert customers through valuable content that truly resonates and builds trust.
SEO Experiments: DIY, 3rd party service or in-house?
Updated:Discover how data-driven SEO experiments can unlock real growth and avoid wasted effort—transform your search results today.
Pain Point SEO: A Strategy for High-Intent Traffic
Updated:Discover how pain point SEO transforms growth by targeting high-conversion, low-volume keywords that truly meet your audience’s needs.
What is a marketing channel?
Updated:Discover what is a marketing channel and how choosing the right path can transform your reach, boost sales, and unlock growth potential.
The complete guide to B2B Marketing channels
Updated:Discover the most effective b2b marketing channels to drive growth, engagement, and conversions with proven strategies and innovative tactics.