What are traction channels?

Traction channels are the routes or paths that businesses use to contact their target market and drive growth. The term ‘traction’ refers to proof that your product or service is gaining market acceptance. This concept came into popularity via Gabriel Weinberg and Justin Mares’ book, ‘Traction: How Any Startup Can Achieve Explosive Customer Growth.’

Traction channels play a pivotal role for growth marketers as they facilitate customer reach and engagement. Using the appropriate traction channel, marketers can effectively promote their products, streamline communication, and establish a strong connection with their target audience. By fostering this connection, they can encourage customers to convert, hence driving business growth.

Evaluating traction channels

Here are some questions to consider when evaluating traction channels for marketing experimentation and growth:

1. What is the potential audience size provided by this channel?
2. Does this channel align with the target demographic and their preferences?
3. What will be the cost of the experiment via this channel?
4. How measurable and actionable is this channel for growth experiments?
5. What kind of message or content can be most effective on this channel?
6. What is our past performance on this channel, if any?
7. How much time and resources will it take to manage this channel efficiently?

Your traction channel strategy

Don’t diversify yourself in too many channels; it’s like a death sentence. You should be focusing on the single and most efficient one.

Brian Balfour

When planning a traction channel strategy, it is important to take into consideration theories such as the Pareto Principle, the 80/20 rule and the Power Law of Distribution.

The Pareto Principle, commonly known as the 80/20 rule, is a concept that suggests that roughly 80% of the effects come from 20% of the causes. In the context of a traction channel strategy, this could mean that 80% of your results (like customer acquisitions, website traffic, or conversions) could come from 20% of your efforts (like social media campaigns, SEO efforts, or email marketing).

If you apply the 80/20 rule to your channel strategy, it could help you to understand which of your marketing activities are the most fruitful. This can help to direct your time and resources more efficiently.

The Power Law of Distribution is another important theory to consider. It is a statistical law that suggests that a large amount of data is controlled by a small amount of powerful agents. In marketing terms, this could refer to a small number of marketing channels generating a large percentage of the results.

In the context of a traction channel strategy, the Power Law of Distribution can help you to decide which channels to focus on. The idea would be to put your effort into the channels that have the greatest potential to generate results, rather than spreading your energy and resources too thinly across multiple channels.

To further illustrate, consider the image below:

This picture shows how the Power Law of Distribution works in channel marketing. You can see that only a few channels (the ones on the left) have a big impact in terms of customer acquisition. The ones along the x-axis (to the right) have progressively less impact, even combined.

In conclusion, understanding these theories and applying them to your traction channel strategy can assist you in making more effective marketing decisions. They can help you to maximise your results by identifying and focusing on the most impactful efforts and channels.

20 traction channels for growth marketers

Here are the various traction channels you should evaluate as potential user and customer acquisition sources.

1. Targeting Blogs

Targeting blogs is a process wherein your business identifies and approaches specific blogs that have a large and engaged readership that fits perfectly with your customer profile. The goal of this interactive strategy is to gain exposure for your product or service through these platforms. You can do this by writing guest posts, getting your product reviewed, or by collaborating with bloggers for promotions. This traction channel can drive quality traffic to your website, increase your brand visibility, improve search engine ranking and potentially lead to more sales, making it a vital piece in your growth marketing strategy.

Targeting blogs prospective customers read is one of the most effective ways to get your first wave of customers. Popular startups like Codecademy, Mint, and reddit all got their start by targeting blogs

Gabriel Weinberg, Traction

Here are some examples of how to use Targeting Blogs as a traction channel for your business:

1. Identifying and collaborating with industry-related bloggers to publish sponsored posts about your product.
2. Participating in blog forums or discussions, providing thoughtful responses that reference and link to your content.
3. Guest posting on authoritative blogs within your niche to establish credibility and potentially gain backlinks.
4. Optimising your content for search engines to make sure it ranks high in search results, driving more traffic to your blog.
5. Creating original, engaging content that encourages readers to share your post, spreading awareness of your product.

2. Publicity / PR

Publicity, also known as public relations (PR), is a powerful traction channel you can use to draw attention to your business. It involves strategically engaging with the media—like newspapers, television, and popular websites—to share your business story, showcasing your products or services. The objective is usually to create a positive image and stimulate awareness about your brand. By gaining this “free” exposure, you can reach wider audiences and potentially attract interest, trust, and sales. The beauty of PR is that it provides an authentic way to connect with your audience, often perceived as more trustworthy than advertising because it’s not directly paid for.

Publicity is the art of getting your name out there via traditional media outlets like news outlets, newspapers, magazines, TV and blogs. This can be getting featured in an industry magazine or a primetime TV appearance.

Gabriel Weinberg, Traction

Here are some examples of how to use Publicity / PR as a traction channel for your business:

1. Hosting meaningful events to engage with the public and media.
2. Utilising social media platforms for broad distribution of captivating PR stories.
3. Developing relationships with journalists to secure coverage in popular news outlets.
4. Launching a landmark report or study that offers fresh information to the public.
5. Creating a buzz with well-executed stunts or unique promotional activities.

3. Unconventional PR

Unconventional PR as a traction channel is an innovative, offbeat approach to gaining publicity for your brand. It involves doing something distinctive or unique that grabs the attention of the media and potential customers. This method can help your business stand out from the crowd and generate significant buzz. Popular tactics can include publicity stunts, surprising partnerships, viral videos, or other original initiatives. The main goal is to make your brand memorable and create talking points that amplify your reach and visibility, driving business growth.

Unconventional PR is anything that is engineered to get media coverage, this includes publicity stunts, customer appreciation, gifts, contests and giveaways.

Gabriel Weinberg, Traction

Here are some examples of how to use Unconventional PR as a traction channel for your business:

1. Launching a creative and unconventional campaign that captures the media’s attention.
2. Doing something daring or dramatic related to your brand to generate buzz.
3. Partnering with a well-known celebrity or influencer in an unexpected way.
4. Sponsoring or participating in unexpected local events.
5. Flying a promotional banner in a crowded place.

4. Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a fantastic traction channel that allows businesses to grow their online presence. It’s all about placing paid advertisements on search engines such as Google or Bing. When people put in keywords related to what you’re selling or services you provide, your adverts pop up in their search results. This approach increases visibility to potential customers who are already interested in something similar to what you offer. SEM is effective, flexible and can provide results fast, making it a valuable part of any growth marketing strategy. Using SEM, businesses can get in front of their target audience at the exact moment they’re ready to make a buying decision, boosting sales.

Search engine marketing (SEM) refers to placing advertisments on search engines like Google and DuckDuckGo, where online marketers spend more than $100 million each day.

Gabriel Weinberg, Traction

Here are some examples of how to use Search Engine Marketing (SEM) as a traction channel for your business:

1. Running pay-per-click (PPC) advertising campaigns on Google to reach targeted audiences.
2. Using search engine optimisation (SEO) to improve a website’s visibility in search engine result pages (SERPs).
3. Applying local search marketing to attract customers within a specific geographic area.
4. Implementing Keyword-targeted adverts on Bing to attract potential buyers.
5. Analysing and optimising paid search marketing efforts using tools like Google Analytics.

5. Social & Display Advertising

Social and Display Advertising is a powerful traction channel that businesses use to boost their growth. It involves showing adverts on social media platforms like Facebook, Instagram, or Twitter and on various websites through ‘display ads’. These ads are usually designed to be highly engaging and can include text, photos, videos, or a combination of all. They allow businesses to reach a broader audience by targeting specific demographics, interests, and online behaviours. The great thing about this traction channel is that it provides immediate visibility and can be highly effective in raising brand awareness, driving website traffic, and increasing sales.

Display ads are the banner ads that you see on Web sites all over the Internet. Social ads are the ads on social sites, like those in our near your Facebook and Twitter timelines.

Gabriel Weinberg, Traction

Here are some examples of how to use Social & Display Advertising as a traction channel for your business:

1. Running targeted ads on Facebook to drive traffic to a new product landing page.
2. Launching a colourful banner ad campaign on Google Display Network to promote a seasonal sale.
3. Using Instagram sponsored posts to raise awareness for an upcoming charity event.
4. Promoting a product launch via YouTube video ads to captivate a younger audience.
5. Using Snapchat geofilters at a company event for fun and interactive brand exposure.

6. Offline Advertising

Offline advertising is a powerful traction channel that is mainly used in traditional forms of marketing. It includes placements of adverts in physical or tangible mediums such as newspapers, magazines, billboards, direct mail, TV, and radio. This method targets a broader audience, including those who may not have access to digital platforms. It’s also particularly effective in driving brand awareness and reaching local customers. Despite the rise in digital marketing, offline advertising remains relevant because it can help boost trust and credibility among consumers, as it often indicates a more established brand presence.

Even today, advertisers spend more on offline ads than they do on online. There are many kinds of offline ads — TV, radio, magazines, newspapers, yellow pages, billboards, and direct mail. All of these can utilized at almost any scale, from local campaigns to national ones.

Gabriel Weinberg, Traction

Here are some examples of how to use Offline Advertising as a traction channel for your business:

1. Distributing leaflets about a product in a local area.
2. Setting up a billboard advertisement in a highly trafficked location.
3. Speaking at a local event about the brand or services offered.
4. Running radio campaigns during peak listening hours.
5. Sponsoring a local football team or event to gain brand exposure.

7. Search Engine Optimisation

Search Engine Optimisation (SEO) is a powerful traction channel in marketing used to enhance a website’s visibility and ranking on search engine results pages. It involves tweaking various elements of your site, like the content or site design, to make it more attractive to search engines, such as Google. The aim is to be among the top results when people search for specific keywords related to your business. The higher your site appears in the search engine rankings, the more likely it is to attract and gain visitors. Done effectively, SEO can significantly increase web traffic and enhance your opportunity to convert visitors into customers.

Almost all Internet users turn to search engines for answers. Search engine optimisation (SEO) is the process of improving your ranking in search engines in order to get more people to your site.

Gabriel Weinberg, Traction

Here are some examples of how to use Search Engine Optimisation as a traction channel for your business:

1. Implement high-volume keywords into your website’s content for improved search engine rankings.
2. Create quality backlinks to enhance trust and authority for improved search visibility.
3. Optimise website design for mobile to capture a wider audience from search engine traffic.
4. Regularly update your blog with SEO-friendly content to attract organic traffic.
5. Use local SEO strategies to target locally-based potential customers.

8. Content Marketing

Content marketing is a core strategy in growth marketing where businesses create and distribute valuable, relevant, and consistent content to attract and engage a specific audience. It’s all about creating interesting and helpful content like blogs, videos, social media posts or infographics, that your potential customers would want to read or watch. This can boost your audience growth by not just selling to them straight away, but helping them first. The main goal is to encourage these potential customers to eventually make a purchase. With high-quality content marketing, you can boost brand awareness, drive website traffic, generate leads, and increase sales.

If you invest in content, it gets picked up by Google. People find it, they share it, and it refers customers almost indefinitely.

Rick Perreault, CEO, Unbounce

Here are some examples of how to use Content Marketing as a traction channel for your business:

1. Publishing helpful blog posts to drive traffic to an e-commerce store.
2. Distributing infographic on social media to gain followers and boost brand visibility.
3. Creating an interactive online quiz to engage users and collect their email addresses for email marketing.
4. Hosting webinars to provide value, showcasing expertise and promoting products/services.
5. Collaborating with influencers to create sponsored content that promotes your brand.

9. Email Marketing

Email marketing is a powerful traction channel that businesses use to reach their customers directly and build strong relationships. It’s basically like sending a post directly to someone’s letterbox, but via their email inbox. Companies send various types of emails such as newsletters, special offer promotions, and even personalised messages all aimed at encouraging customers to take some action. This could be buying a product, signing up for a webinar or even just visiting the company’s website. The beauty of email marketing is that it’s very measurable – businesses can track who opens their emails and what they click on, providing useful insights to enhance future marketing strategies.

Email marketing is one of the best ways to convert prospects while retaining and monetising existing customers. Email marketing is a personal channel. Messages from your company sit next to email updates from friends and family. As such, email marketing works best when it is personalised.

Gabriel Weinberg, Traction

Here are some examples of how to use Email Marketing as a traction channel for your business:

1. Sending newsletters with valuable content to build a trusting relationship with subscribers.
2. Sharing personalised product recommendations based on individual customer behaviour.
3. Offering promotional discounts and special offers to incentivise sales.
4. Launching new products or services through announcement emails.
5. Re-engaging inactive subscribers with dynamised email campaigns.

10. Viral marketing

Viral marketing is a powerful traction channel that businesses use to promote their products or services. It relies on customers spreading the message about the brand, similar to how a virus spreads from person to person. This is often done through social media, email or word of mouth. In this way, viral marketing can quickly reach a large audience with little cost because it’s the customer doing the promotion! A fantastic example of this could be an engaging viral video on social media which is shared over and over again. That’s what makes viral marketing such a cost-effective and impactful tool in a growth marketer’s kit.

Viral marketing consists of growing your customer base by encouraging your customers to refer other customers, or getting your content, idea or story to spread. ‘Going viral’ means that every user you acquire brings in at least one other user. That new user then invites at least one other user, and so on. This creates true exponential growth

Gabriel Weinberg, Traction

Here are some examples of how to use Viral marketing as a traction channel for your business:

1. Launching a unique, share-worthy online contest to rapidly spread brand awareness.
2. Creating a viral video campaign that tells a compelling story about your product.
3. Developing an interactive and engaging web-based game that promotes your brand or product.”
4. Collaborating with popular influencers for a viral challenge on social media platforms.
5. Offering incentives for customers to share your content or referrals on their networks.

11. Engineering as Marketing

Engineering as Marketing is a powerful traction channel that utilises software development skills to create useful tools or resources related to your product. These could be widgets, mini-apps, or prototypes showcasing your product’s functionality or even complementary tools that your potential customers would find useful. This strategy is great not only for capturing the attention of new users but also to strengthen your relationship with current users. These tools act as a bridge, introducing potential customers to your main product while providing immediate value. This form of marketing helps in driving significant traffic, raising brand awareness, and increasing the conversion rate.

Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people. You make useful tools like calculators, widgets, and educational microsites to get your company in front of potential customers. These tools generate leads and expand your customer base.

Gabriel Weinberg, Traction

Here are some examples of how to use Engineering as Marketing as a traction channel for your business:

1. Building a free website speed check tool to attract potential customers to a web design service.
2. Creating a calorie counter app to drive traffic to a health and fitness website.
3. Developing a budgeting tool to bring potential clients to a financial consultancy firm.
4. Offering a free tax calculator on a website to increase visitors to a tax preparation service.
5. Designing a weather forecasting widget to encourage users to a travel agency site.

12. Business Development & Partnerships

Business Development and Partnerships is a highly effective traction channel, which involves creating strategic relationships that can help your business to grow. This might include aligning with another business to combine your resources for joint marketing efforts, or partnering with companies that have a complementary product or service. The goal is to reach more customers by leveraging the partnership. These relationships could be in the form of sponsorships, cross-promotions, bundled packages, or simply referring each other’s products or services to your respective customer bases. This traction channel is not only beneficial for gaining access to new markets but also enhances your value proposition and strengthens your brand reputation.

Business development (BD) is the process of creating strategic relationships that benefit both your company and your partner. It’s like sales with one key distinction: With sales, you’re selling directly to a customer. With business development, you’re partnering to reach customers in a way that benefits both parties.

Gabriel Weinberg, Traction

Here are some examples of how to use Business Development & Partnerships as a traction channel for your business:

1. Establishing alliances with similar businesses to target joint marketing initiatives.
2. Partnering with influencers or popular professionals in the industry to leverage their audience reach.
3. Developing business relationships with complimentary companies to create package deals or bundles.
4. Creating a collaborative program with local schools or universities to engage with potential young customers.
5. Joining forces with a non-profit organisation for a cause-related marketing campaign.

13. Sales

Sales is a fundamental traction channel often used by businesses to meet their growth targets. This process involves directly engaging with potential customers, generally one-on-one, to persuade them to purchase your product or service. Whether it’s through phone calls, emails or face-to-face meetings, the aim is to build a relationship with the customer, address their needs and, ultimately, close the deal. Essentially, sales activities require a unique blend of communication skills, customer understanding, product knowledge, and tactful negotiation tactics. Sales teams often use strategies like targeted outreach, presentations, and sales promotions to drive growth and revenue.

Sales is focused primarily on creating processes to directly exchange product for dollars. Sometimes hand-holding prospects can be necessary to turn them into real customers This involves creating a refined sales funnel that continually generates leads, qualifies them, and converts them into paying customers.

Gabriel Weinberg, Traction

Here are some examples of how to use Sales as a traction channel for your business:

1. Creating enticing sales promotions to drive customer purchases.
2. Forging strategic partnerships with established brands for increased market exposure.
3. Building a dedicated sales team to maximise customer conversion rates.
4. Offering personalised shopping experiences to boost customer loyalty.
5. Designing a data-driven sales strategy to target high-value customers.

14. Affiliate Programs

Affiliate programmes are a great traction channel for businesses looking to broaden their audience reach. In a nutshell, these programmes work by allowing affiliates (who could be individual bloggers, influencers or other businesses) to promote a company’s products or services. When customers make a purchase through the affiliate’s promotion, the affiliate earns a commission. So, in effect, it’s a win-win situation — the company gets more customers and increased sales, and the affiliate earns from every successful referral. With the right strategy, affiliate programmes can significantly boost a business’s growth and increase revenue.

An affiliate program is an arrangement where you pay people or companies for performing certain actions like making a sale or getting a qualified lead. Companies like Amazon, Zappos, eBay, Orbitz, and Netflix use affiliate programs to drive significant portions of their revenue. In fact, affiliate programs are the core traction channel for many e-commerce stores, information products, and membership programs.

Gabriel Weinberg, Traction

Here are some examples of how to use Affiliate Programs as a traction channel for your business:

1. Promoting services or products through a popular online influencer’s platforms for commission.
2. Joining an affiliate network to get a cut of sales made through your referral links on your blog or website.
3. Building an industry-focused affiliate programme where industry experts refer your product for a fee.
4. Combining email marketing and affiliate programmes to amplify the reach of your services or products.
5. Creating an affiliate programme for your existing customers, incentivising them to refer new customers in exchange for rewards.

15. Existing Platforms

Existing platforms are a popular channel for growth marketing because they allow businesses to take advantage of large, built-in audiences on sites like Facebook, Google, Twitter, and more. Instead of building a customer base from scratch, businesses can tap into these ready-made platforms to promote their products, share content, and engage with customers. This method, which involves leveraging the existing platforms’ algorithms and features, can provide considerable traction, supplying a fast and cost-effective way to reach a targeted group of users. It’s all about figuring out where your potential customers are already congregating and getting your product in front of them in a user-friendly, appealing way.

Existing platforms are websites, apps, or networks with huge numbers of users — sometimes in the hundreds of millions — that you can potentially leverage to get traction. Major platforms include the Apple and Android App Stores, Mozilla and Chrome browser extensions, social platforms like Facebook, Twitter, and Pinterest, as well as newer platforms that are growing rapidly (Tumblr, Snapchat, etc.).

Gabriel Weinberg, Traction

Here are some examples of how to use Existing Platforms as a traction channel for your business:

1. Running targeted product promotion campaigns on Facebook
2. Using Search Engine Optimisation (SEO) to drive traffic from Google
3. Launching giveaways on Instagram to grow your follower base
4. Selling your products on an established marketplace like Amazon
5. Creating videos about your brand on YouTube to attract a new audience

16. Trade Shows

Trade shows are a brilliant traction channel that can massively increase a company’s growth and brand awareness. Essentially, a trade show is an event where businesses within the same industry gather to showcase their latest products or services. By participating in trade shows, companies can directly connect with potential customers, business partners, and industry professionals. It’s a unique opportunity to capture the attention of a targeted audience, display your brand’s strengths, and form valuable relationships. The main goal is to attract, engage, and convert those leads into interactions that drive your business growth. Trade shows offer a powerful marketing potential that shouldn’t be overlooked when trying to accelerate your business.

Trade shows offer you the opportunity to showcase your products in person. These events are often exclusive to industry insiders, and are designed to foster interactions between vendors and their prospects.

Gabriel Weinberg, Traction

Here are some examples of how to use Trade Shows as a traction channel for your business:

1. Setting up a visually appealing stand to exhibit products and answer visitor queries to generate leads.
2. Performing product demonstrations or hosting workshops to engage attendees and spark interest in products.
3. Collaborating with other related companies to host a larger stand, expanding reach to potential customers.
4. Running competitions or giveaways at the booth to attract more visitors and collect their contact information.
5. Hosting networking events after the Trade Show to establish deeper relationships with potential clients and partners.

17. Offline Events

Offline events as a traction channel refer to utilising face-to-face activities such as workshops, meet-ups, or conferences to gain more customers and boost your business growth. It involves physically gathering your target audience in a certain location for a specific purpose like product launches, networking, or education sessions. This method allows you to establish personal connections, interact directly with potential customers, and showcase your product or services more personally. Effective use of offline events can create a memorable experience for attendees, build trust among your target audience, and eventually generate more leads and increase sales for your business.

Offline events give you the opportunity to engage directly with potential customers about their problems. Such events are especially important when your target customers do not respond well to online advertising and do not have a natural place to congregate online. Attracting these customers to one location or going to a place where they meet in person can be the most effective way to reach them.

Gabriel Weinberg, Traction

Here are some examples of how to use Offline Events as a traction channel for your business:

1. Hosting industry lectures and seminars to attract business clients.
2. Organising product demonstration stalls at popular trade shows or fairs.
3. Running local community workshops to promote new products or services.
4. Sponsoring or participating in popular local or national festivals to increase brand visibility.
5. Setting up meet-and-greet events with celebrity endorsers to drive customer engagement.

18. Speaking Engagements

Speaking engagements are a powerful way to gain traction for your brand or business. This involves participating in events, conferences, webinars, or other public forums where you can share your knowledge, expertise, and insights with an audience. This not only expands awareness of your brand, but also establishes you as an authority in your field. By delivering high-value content and engaging discussions, you build relationships with potential customers, influencers, or other industry leaders. You can further boost your marketing efforts by leveraging the event’s media coverage, reaching out to the audience via different platforms, promoting your brand, and potentially gaining leads and customers.

Public speaking can help increase the awareness of your business and establish an individual (and your business by extension) as experts in a particular field. This channel works well when there is a group of people in a room that — if you pitched them right — would move the needle for your business.

Gabriel Weinberg, Traction

Here are some examples of how to use Speaking Engagements as a traction channel for your business:

1. Delivering powerful keynote speeches at major industry conferences to boost brand visibility.
2. Hosting interactive webinars or podcasts to communicate with potential customers directly.
3. Organizing local community events to foster strong relationships with potential partners or clients.
4. Pitching engaging stories at panel discussions to highlight your brand’s contributions to the industry.
5. Participating in trade shows and expos as a speaker to showcase your products or services.

19. Community Building

Community building as a traction channel is an effective marketing strategy that involves generating and maintaining an engaged audience base around your brand or product. It’s about fostering a community where people feel connected to your brand and to each other, thus encouraging customer loyalty and advocacy. This strategy includes hosting events, creating online forums or groups, and generating engaging content. The ultimate goal is to create a strong bond between your brand and the community based on mutual trust and shared values, which can lead to increased brand visibility, customer loyalty, and ultimately, business growth.

Community building involves investing in the connections among your customers, fostering those relationships and helping them bring more people together. You can build this community on different platforms – via email, in the comments of your blog or face-to-face.

Gabriel Weinberg, Traction

Here are some examples of how to use Community Building as a traction channel for your business:

1. Launching a dedicated community forum on your company’s website to boost customer engagement.
2. Hosting regular meetups or webinars to offer exclusive content and create closer relationships with clients.
3. Starting a LinkedIn group or Facebook page to share news, promotions and listen to customers’ queries.
4. Implementing a robust loyalty programme to reward recurrent customers and enhance commitment.
5. Setting up a user-generated content competition to increase brand awareness and customer participation.

20. Conversion rate optimisation (CRO)

Conversion Rate Optimisation (CRO) is a critical traction channel utilised within the field of growth marketing. Essentially, it’s a process devoted to increasing the percentage of your website visitors who complete a desired action, such as making a purchase, signing up for a service, or filling out a form. It involves careful testing and refinement of different elements on your website, including the colour and placement of ‘call to action’ buttons and the optimisation of landing page layouts. This way, you use user experience and behaviour data to make informed decisions, improve customer engagement, and ultimately, boost your conversion rates. This focus on data-driven improvement makes CRO a valuable tool in the toolbox of any agile marketing expert.

Here are some examples of how to use Conversion rate optimisation (CRO) as a traction channel for your business:

1. Implementing A/B testing to compare the results of two different website designs.
2. Utilising heatmaps to visualise where users are spending time on a webpage.
3. Optimising webpage load times to decrease bounce rates.
4. Improving website navigation to enhance the user experience.
5. Adding customer reviews and testimonials to increase trust and credibility.

Additional reading

Here are some additional resources and recommended reading:

There’s only a few ways to scale user growth, and here’s the list by Andrew Chen.

The 4 only scalable customer-acquisition channels by Kevin Indig.

How To Choose, Test, and Scale Emerging Acquisition Channels by Adam Grenier & Scott Tousley.

5 Steps To Choose Your Customer Acquisition Channel by Brian Balfour.

Product Channel Fit Will Make or Break Your Growth Strategy by Brian Balfour.

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