Articles (Page 5)
All the articles we've written.
Latest
Tribal Marketing: What It Is, Examples & How It Works
Updated:Tribal marketing turns shared identity into passionate, loyal customers. See what it is, real brand examples, and how it compares to community marketing.
What Is a Growth Culture? Definition, Examples & How to Build One
Updated:A growth culture is a work environment built on experimentation, learning, and data-driven decisions. Learn what it means and how to build one.
The Rule of 7 in Marketing: Definition, Origin & How to Apply It
Updated:The rule of 7 in marketing: what it means, where it came from, and how to apply it today across email, social, ads, and content to build trust before the sale.
Nudging in Marketing: What It Is and How to Use It (With Examples)
Updated:Nudging in marketing means guiding customer decisions by making the preferred option easier, without limiting choice. See how it works, real examples, and how it compares to anchoring and the HiPPO effect.
What Is Growth Marketing? Definition, Process & Examples
Updated:Growth marketing is a data-driven, experiment-led approach that replaces one-off campaigns with continuous testing and learning. Learn the definition, process, and how it compares to traditional and performance marketing.
Anthropic Tool Search Explained: BM25, Regex & the Advanced Tool Use Header
Updated:What is Anthropic's Tool Search? A breakdown of the tool_search_tool_bm25 and tool_search_tool_regex variants, the advanced-tool-use-2025-11-20 beta header, and real-world retrieval accuracy testing for marketing workflows.
Our affiliate programme
Updated:Earn 25% recurring commission on every customer you refer to Growth Method. Free to apply, and open to growth consultants, advisors, agencies, and anyone with a network.
Priming Meaning: What Is Priming in Marketing? (With Examples)
Updated:Priming meaning in marketing: the psychological technique where an earlier stimulus shapes how customers judge your price, brand, or offer. See real examples and how growth marketers test priming to lift conversions.
Object Action Framework: The Event Naming Convention for Clean Tracking
Updated:The object-action framework is the event naming convention Segment, Amplitude and PostHog recommend for clean tracking. Learn how to use it, with examples and FAQs.
Digital Growth Manager: Role, Responsibilities & Salary (2026)
Updated:Digital Growth Manager job description: responsibilities, required skills, salary benchmarks, and how the role differs from a Head of Growth and Growth Marketing Manager.
Growth Marketing Experts to Follow in 2026 (Bios, Links & Key Work)
Updated:Meet the growth marketing experts worth following in 2026 — bios, links and key work, plus how following an expert compares to hiring a consultant or agency.
Growth Model: What It Is, Types & How to Build One
Updated:A growth model explains how your business grows: the channels, metrics and loops behind it. Learn the types of growth model, why they matter, and how to build one.
What Is a Minimum Viable Test (MVT)? Marketing Meaning & Guide
Updated:MVT stands for Minimum Viable Test: the smallest experiment a marketing team can run to learn fast and reduce risk. Learn what it means, how it differs from an MVP or A/B test, and how to run one.
Best AI Models for Marketing in 2026: Which Should You Use?
Updated:The best AI models for marketing in 2026, compared. Covers ChatGPT, Claude, Gemini, Muse Spark, DeepSeek, Kimi, Qwen and more, with current pricing, benchmarks, and which to pick for each use case.
Claude Code for Growth Marketing: A Guide for Marketers
Updated:Claude Code for growth marketing: a practical, no-coding-required guide to skills, MCPs, and workflows for marketers.
Growth Hacking Course: 4 Best Programs Compared (2026)
Updated:Compare the 4 best growth hacking courses in 2026 - Reforge, CXL, Growth Tribe and Segment - by price, format and who each is best for.
Director of Growth Marketing: Role, Skills & Salary (2026)
Updated:Director of growth marketing job description: responsibilities, required skills, salary benchmarks, and how the role differs from a Head of Growth and Growth Marketing Manager.
The Molly Graham Waterline Model: A Framework for Team Problems
Updated:Learn Molly Graham's waterline model: a four-layer framework to diagnose whether your marketing team's problem is structural, not personal.
Bullseye Framework: The Traction Method to Find Your Best Marketing Channel
Updated:The Bullseye Framework (from Traction) helps you find the single best channel to focus your marketing on. Here's how it works and how to apply it.
Growth Director Job Description: Role, Responsibilities & Salary (2026)
Updated:Growth Director job description: responsibilities, required skills, salary benchmarks, and how the role differs from a Head of Growth.
Figma MCP Server: Read-Only or Write Access? What Changed in 2026
Updated:The Figma MCP server used to be read-only. It now supports write access via Code to Canvas. Here's exactly what changed and what it means for marketing teams.
The 95:5 Rule in Marketing: In-Market vs Out-of-Market Buyers
Updated:The 95:5 rule in marketing: why only 5% of B2B buyers are in-market at any time, and how growth marketers balance brand building with lead generation.
What Is a Marketing System? Definition, Examples & How to Build One
Updated:Learn what a marketing system is, how it differs from one-off campaigns, and the steps to build one that compounds growth predictably.
PIE Framework: Prioritise Marketing Tests by Potential, Importance & Ease
Updated:The PIE framework scores experiments by Potential, Importance and Ease so marketing teams can prioritise the tests most likely to move the needle.