Topic: Analytics
Marketing analytics is the practice of collecting and using performance data to decide what to do next. Most teams have too many numbers and too few decisions, so we focus on the metrics that change behaviour. Start with goal vs driver metrics, the North Star metric, and PostHog vs Google Analytics for B2B teams.
Input vs Output Metrics: How to Measure Marketing Effort vs Impact
Updated:Learn the difference between input, output, and outcome metrics, and how tracking effort metrics helps you predict and improve marketing results before it's too late to act.
No marketing data warehouse yet? Now might be the time
Updated:GA4 and Search Console cap, sample and hide your data. A marketing data warehouse gives you one complete source you own, ready for AI, and finally cheap and easy to run.
Object Action Framework: The Event Naming Convention for Clean Tracking
Updated:The object-action framework is the event naming convention Segment, Amplitude and PostHog recommend for clean tracking. Learn how to use it, with examples and FAQs.
PostHog vs Google Analytics (GA4): Which Should B2B Teams Choose?
Updated:PostHog vs Google Analytics (GA4) compared: autocapture, session replay, GDPR/EU hosting and AI analytics vs GA4's tracking limits — which is right for your B2B team?
What Is a Marketing Qualified Lead (MQL)? Definition, Examples & How to Convert Them
Updated:A marketing qualified lead (MQL) is a prospect who has engaged with your marketing enough to be worth nurturing but is not yet ready for sales. Learn how to define, score, and convert MQLs.
North Star Metric: Definition, Framework & Examples
Updated:A north star metric is a single company-wide measure of the core value your product delivers. Learn the definition, framework, and real examples from top companies.
What is LTV:CAC Ratio?
A practical guide to LTV:CAC ratio — what it measures, how to calculate it, what the experts say about it, and why some think it's broken.
Bronze, Silver, Gold: A Data Architecture for Agentic SEO
Apply the bronze, silver, gold data architecture to turn raw crawl data into always-on SEO intelligence.
Pitfalls and problems with modern web analytics
Updated:Web analytics data quality is declining due to privacy measures. Discover practical ways to maintain accurate insights and fuel growth.
Get Clear on Your Metrics: Goal vs Driver Metrics Explained
Updated:Unlock growth with driver metrics: link daily actions to revenue using a clear framework, practical steps and real-world examples.
Why guardrail metrics are essential for marketing teams
Updated:Unlock how guardrail metrics shield long-term revenue, preventing costly trade-offs and boosting sustainable growth for marketing teams.
Why OKRs Fail in Marketing Teams (and How to Make Them Work)
Updated:Learn how to implement OKRs that drive marketing growth, align leadership, focus on outcomes, and connect daily work to results.
WordPress Analytics with PostHog & Content Groups
Updated:Discover how PostHog and WordPress streamline analytics with clean URLs and detailed content insights—unlock smarter marketing today.
What is First-party data? Building a data strategy
Updated:Unlock the power of first-party data to personalise campaigns, boost growth, and stay ahead—discover practical strategies for marketing success.
The Complete Guide Third-party data & trends
Updated:Unlock growth with third-party data—discover new audiences and boost results while navigating privacy and quality challenges.
What is a sales qualified lead (SQL)?
Updated:Discover how identifying a sales qualified lead can transform your sales pipeline and boost conversions effectively.
What is Second-party data? The Complete Guide
Updated:Unlock the power of second-party data to gain trusted insights, expand your audience, and boost marketing ROI with smarter growth strategies.
Data Meets Strategy: Crafting Growth-Focused Digital Marketing Reports
Updated:Discover how a powerful digital marketing report can unlock growth, boost team impact, and turn data into actionable success.
Why Your Event Tracking Sucks (And How to Fix It with a Tracking Plan)
Updated:Master your growth with a clear event tracking plan—avoid data chaos, focus on what matters, and unlock true insights for measurable success.
HogQL snippets for B2B marketing teams
Updated:Unlock powerful insights with posthog hogql—simplify complex analytics and reveal user behaviour like never before.
Website engagement metrics for B2B growth
Updated:Discover the truth about website engagement metrics and learn how to track meaningful actions that drive real business growth.
What is a product qualified lead (PQL)?
Updated:Discover how product qualified leads unlock higher conversions by focusing on users who’ve already experienced your product’s true value.
What is a sales accepted lead (SAL)?
Updated:Discover how a sales accepted lead transforms marketing efforts into revenue, boosting confidence and closing more deals effectively.
What is churn rate?
Updated:Discover how reducing churn rate can boost customer loyalty, increase revenue, and transform your growth strategy today.