Topic: Analytics
Marketing analytics is the practice of collecting and using performance data to decide what to do next. Most teams have too many numbers and too few decisions, so we focus on the metrics that change behaviour. Start with goal vs driver metrics, the North Star metric, and PostHog vs Google Analytics for B2B teams.
Google Analytics (GA4) vs Amplitude: Which Do You Actually Need?
Google Analytics (GA4) vs Amplitude compared: web analytics vs product analytics, pricing, sampling limits, BigQuery export, MCP and AI features. Which does your team need?
PostHog vs Mixpanel: Which Should B2B Teams Choose?
PostHog vs Mixpanel compared: free tiers, pricing, session replay, A/B testing, SQL access, MCP and AI features. Which product analytics tool fits your B2B team?
PostHog vs Amplitude: Which Should B2B Teams Choose?
PostHog vs Amplitude compared: free tiers, pricing, session replay, experimentation, SQL access, MCP and AI features. Which product analytics platform fits your B2B team?
Amplitude vs Mixpanel: Which Should B2B Teams Choose?
Amplitude vs Mixpanel compared: pricing models, free tiers, session replay, experimentation and AI features. Which product analytics tool should your B2B team choose?
No marketing data warehouse yet? Now might be the time
Updated:GA4 and Search Console cap, sample and hide your data. A marketing data warehouse gives you one complete source you own, ready for AI, and finally cheap and easy to run.
What Is LTV:CAC Ratio? Meaning, Formula & Good Benchmarks
Updated:A good LTV:CAC ratio is 3:1 or higher — for every £1 spent acquiring a customer, you get £3+ back. Formula, benchmarks, and FAQs inside.
What is a Medallion Architecture? Bronze, Silver, Gold Explained for Agentic SEO
Updated:A medallion architecture organises data into bronze, silver, and gold layers of increasing quality and trust. See how the pattern turns raw crawl data into always-on agentic SEO intelligence.
Get Clear on Your Metrics: Goal vs Driver Metrics Explained
Updated:Unlock growth with driver metrics: link daily actions to revenue using a clear framework, practical steps and real-world examples.
Why guardrail metrics are essential for marketing teams
Updated:Unlock how guardrail metrics shield long-term revenue, preventing costly trade-offs and boosting sustainable growth for marketing teams.
Input vs Output Metrics: How to Measure Marketing Effort vs Impact
Updated:Learn the difference between input, output, and outcome metrics, and how tracking effort metrics helps you predict and improve marketing results before it's too late to act.
Why OKRs Fail in Marketing Teams (and How to Make Them Work)
Updated:Learn how to implement OKRs that drive marketing growth, align leadership, focus on outcomes, and connect daily work to results.
Website engagement metrics for B2B growth
Updated:Discover the truth about website engagement metrics and learn how to track meaningful actions that drive real business growth.
The Complete Guide Zero-party data
Updated:Unlock the power of zero-party data to boost engagement and personalise experiences—transform customer insights into real growth today.
Object Action Framework: The Event Naming Convention for Clean Tracking
Updated:The object-action framework is the event naming convention Segment, Amplitude and PostHog recommend for clean tracking. Learn how to use it, with examples and FAQs.
HogQL snippets for B2B marketing teams
Updated:Unlock powerful insights with posthog hogql—simplify complex analytics and reveal user behaviour like never before.
WordPress Analytics with PostHog & Content Groups
Updated:Discover how PostHog and WordPress streamline analytics with clean URLs and detailed content insights—unlock smarter marketing today.
PostHog vs Google Analytics (GA4): Which Should B2B Teams Choose?
Updated:PostHog vs Google Analytics (GA4) compared: autocapture, session replay, GDPR/EU hosting and AI analytics vs GA4's tracking limits — which is right for your B2B team?
What is the Clearbit weekly visitor report?
Updated:Discover what is the Clearbit weekly visitor report and unlock powerful insights to boost your marketing strategy and drive growth.
What is churn rate?
Updated:Discover how reducing churn rate can boost customer loyalty, increase revenue, and transform your growth strategy today.
What is a sales accepted lead (SAL)?
Updated:Discover how a sales accepted lead transforms marketing efforts into revenue, boosting confidence and closing more deals effectively.
What Is a Marketing Qualified Lead (MQL)? Definition, Examples & How to Convert Them
Updated:A marketing qualified lead (MQL) is a prospect who has engaged with your marketing enough to be worth nurturing but is not yet ready for sales. Learn how to define, score, and convert MQLs.
What is a sales qualified lead (SQL)?
Updated:Discover how identifying a sales qualified lead can transform your sales pipeline and boost conversions effectively.
What is a product qualified lead (PQL)?
Updated:Discover how product qualified leads unlock higher conversions by focusing on users who’ve already experienced your product’s true value.
What is customer acquisition cost (CAC)?
Updated:Discover how understanding and reducing customer acquisition cost can unlock sustainable growth and boost your marketing ROI.