Home / Glossary / What is the Clearbit weekly visitor report?

What is the Clearbit weekly visitor report?

Article originally published in June 2023 by Stuart Brameld. Most recent update in June 2023.

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Definition of the Clearbit weekly visitor report

The Clearbit weekly visitor report is a valuable tool for marketers that provides comprehensive insights into the website traffic and visitor behaviour over a week. This report helps marketers identify potential leads, understand their target audience, and analyse the effectiveness of their marketing strategies. By leveraging the data from the Clearbit weekly visitor report, marketers can make informed decisions to optimise their campaigns, improve user engagement, and ultimately drive higher conversions and revenue growth.

An example of the Clearbit weekly visitor report

Here is an example of how it works:

Growth Method Weekly Visitor Report

Week: August 1 – August 7

Total Visitors: 5,000
New Visitors: 3,500
Returning Visitors: 1,500

Top 5 Companies Visiting Your Website:

1. TechCorp
– Total Visits: 250
– New Visits: 200
– Returning Visits: 50
– Industry: Technology
– Employee Size: 5,000
– Annual Revenue: $1B

2. FinanceGuru
– Total Visits: 200
– New Visits: 150
– Returning Visits: 50
– Industry: Finance
– Employee Size: 1,000
– Annual Revenue: $500M

3. HealthSolutions
– Total Visits: 180
– New Visits: 120
– Returning Visits: 60
– Industry: Healthcare
– Employee Size: 2,000
– Annual Revenue: $750M

4. RetailRevolution
– Total Visits: 150
– New Visits: 100
– Returning Visits: 50
– Industry: Retail
– Employee Size: 500
– Annual Revenue: $250M

5. GreenEnergy
– Total Visits: 120
– New Visits: 80
– Returning Visits: 40
– Industry: Energy
– Employee Size: 1,500
– Annual Revenue: $600M

Top 5 Industries Visiting Your Website:

1. Technology: 1,200 visits
2. Finance: 900 visits
3. Healthcare: 800 visits
4. Retail: 700 visits
5. Energy: 600 visits

Top 5 Countries Visiting Your Website:

1. United States: 3,000 visits
2. United Kingdom: 1,000 visits
3. Canada: 500 visits
4. Australia: 300 visits
5. Germany: 200 visits

How does the Clearbit weekly visitor report work?

The Clearbit weekly visitor report works by tracking and analysing the website traffic data of a specific company or domain. It identifies the visitors’ IP addresses and matches them with Clearbit’s extensive database of company information. This allows marketers to gain valuable insights into the types of businesses visiting their website, their industry, size, and location. The report is generated on a weekly basis, providing marketers with a comprehensive overview of their website’s performance and helping them identify potential leads, tailor marketing strategies, and improve targeting efforts.

Expert opinions and perspectives

Here are how some of the world’s best marketing and growth professionals think about the Clearbit weekly visitor report.

  • “Clearbit’s weekly visitor report is a game-changer for marketers, providing invaluable insights into website traffic and visitor behavior.” – Seth Godin
  • “The Clearbit weekly visitor report is like having a crystal ball for your marketing strategy, allowing you to make data-driven decisions and optimize your campaigns.” – Ann Handley
  • “In today’s competitive landscape, the Clearbit weekly visitor report is an essential tool for marketers looking to stay ahead of the curve and drive growth for their business.” – Neil Patel

Questions to ask yourself

As a modern growth marketing or agile marketing professional, ask yourself the following questions with regard to the Clearbit weekly visitor report:

  1. What are the top sources of traffic to our website, and how can we optimize our marketing efforts to attract more visitors from these sources?
  2. Which pages on our website are receiving the most visits, and how can we improve these pages to increase conversions?
  3. Are there any trends or patterns in the visitor data that can help us identify new opportunities for growth or areas that need improvement?
  4. How does the visitor data compare to our set goals and KPIs, and what adjustments should we make to our marketing strategy to better achieve these goals?
  5. What is the overall quality of the traffic we are receiving (e.g., bounce rate, time on site, etc.), and how can we improve the user experience to keep visitors engaged and drive conversions?

Additional reading

Here are some related articles and further reading around the Clearbit weekly visitor report that you may find helpful.

  1. Introducing the Weekly Visitor Report
  2. Clearbit API Documentation: Webhooks
  3. Clearbit Customer Success Stories

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