Articles (Page 4)

Latest

• Updated17 Aug 2026

  What is a Medallion Architecture? Bronze, Silver, Gold Explained for Agentic SEO

  A medallion architecture organises data into bronze, silver, and gold layers of increasing quality and trust. See how the pattern turns raw crawl data into always-on agentic SEO intelligence.

• Updated10 Aug 2026

  AI Orchestration Tools for Marketers: What Actually Works

  AI orchestration tools and AI agent orchestration tools compared: what exists today for marketers running multiple AI agents in parallel, what's missing, and what to use right now.

• Updated20 Sep 2026

  Context Engineering: The AI Skill Marketers Actually Need

  Context engineering is replacing prompt engineering as the critical AI skill for marketing teams. Learn how to build persistent knowledge systems that compound over time.

• 20 Feb 2026

  Stop Talking About Yourself: Why 'You' Beats 'I' and 'They' in Marketing

  A quick guide to first, second, and third person writing for marketers — and why leading with "you" improves engagement, authority, and visibility across SEO, AEO, and GEO.

• Updated7 Sep 2026

  Figma MCP Server: Read-Only or Write Access in 2026?

  Yes - the Figma MCP server now supports write access, not just read-only. See what changed, what it unlocks, and how to set it up.

• Updated22 Jul 2026

  What Is a Marketing Campaign? Definition, Examples & Comparison

  A marketing campaign is a coordinated initiative with a message, audience, and metrics — run like a small agile project. Get the definition, examples, a comparison table, and FAQs.

• Updated16 Sep 2026

  Why Nobody Talks About You (And How to Fix It)

  Word of mouth drives 42% of B2B vendor consideration, yet most companies have zero process for engineering it. Learn how to diagnose why your WOM is broken and fix it using Talk Triggers and the STEPPS framework.

• Updated15 Sep 2026

  Agentic Marketing: The Complete Guide for B2B Teams

  Agentic marketing uses AI agents to plan, execute, and optimise campaigns autonomously. Learn how it works, the KPIs to track, and how to apply it to paid ads, content, and outreach.

• Updated16 Jul 2026

  Claude Code for Growth Marketing: A Guide for Marketers

  Claude Code for growth marketing: a practical, no-coding-required guide to skills, MCPs, and workflows for marketers.

• 13 Feb 2026

  Find Your Marketing Zone of Genius

  Gay Hendricks' Zone of Genius framework helps marketers identify the work that energises them most. Stop settling for your Zone of Excellence and find the marketing work only you can do.

• 13 Feb 2026

  Every marketer is now a creator

  The creator economy has come for B2B marketing. Building an audience is no longer optional—it's part of the job description.

• 13 Feb 2026

  Engineering as Marketing: Build Free Tools That Drive Growth

  Engineering as marketing uses free tools, calculators, and micro-apps to acquire customers. Vibe coding now makes this strategy accessible to every marketer, not just engineering teams.

• Updated26 Aug 2026

  GitHub MCP Server: Why Marketers Should Care About the World's Biggest Code Platform

  The GitHub MCP Server gives AI agents direct access to repositories, issues, and projects. Here's why that matters for marketers managing websites, docs, and content.

• 13 Feb 2026

  Your Blog Should Be a Publication, Not a Library

  The case against evergreen SEO content and for building an audience that actually wants to hear from you.

• 13 Feb 2026

  Writing Frameworks for Marketers

  The most popular writing and copywriting frameworks for marketers, from PAS and AIDA to Before-After-Bridge, the 4 Ps, and Thesis-Antithesis-Synthesis.

• Updated23 Feb 2026

  5 ways to create differentiated design in 2026

  Most marketing websites look identical. Here are 5 practical design techniques that are hard to copy, easy to implement with AI, and help your brand stand out.

• 11 Feb 2026

  Why We're Betting on MCP (and What Marketers Should Know)

  Why we chose MCP over agent skills and custom integrations, and what that means for marketing teams connecting AI to their tools.

• Updated7 Sep 2026

  Navigating the sea of sameness in B2B marketing

  The sea of sameness is not a market condition. It is a skills gap. Learn why B2B companies struggle to differentiate and what growth marketers can do about it.

• Updated15 Jun 2026

  AI Marketing Skills: What Marketers Need to Work Effectively with AI Agents

  The AI marketing skills modern marketers need to work effectively with AI agents — plus how to use agent skills to specialise your AI tools and automate repeatable workflows.

• 2 Feb 2026

  Marketers Should Be Architects, Not Operators

  The most effective marketers won't operate the machine. They'll architect what it should do. The shift from clicking to describing is coming to marketing.

• Updated28 Jul 2026

  Voice Transcription for Marketers: The Best Tools for Hands-Free Content Creation

  A comparison of the best voice-to-text tools for marketers, including VoiceInk, Spokenly, FluidVoice, Wispr Flow, Aqua Voice, Willow, and Sotto. Covers local vs cloud dictation, why cloud accuracy can drift, and how to choose a tool for content creation, email, and everyday marketing tasks.

• 29 Jan 2026

  Why We Moved Our Website from Framer to Astro

  We migrated our website from Framer to Astro—a modern JavaScript framework that's transformed how we think about content-driven websites. Here's why we made the switch and what we learned along the way.

• 4 Jan 2026

  Why Marketing Focus Beats Marketing Activity Every Time

  Most marketing teams think activity equals focus. Here's why concentrated effort on your actual constraint beats running 12 campaigns poorly.

• Updated10 Sep 2026

  How Relay.app's MCP Integration Powers Virtual Marketing Analytics Servers

  Learn how Relay.app's MCP integration enables virtual marketing analytics servers that reduce security risks while improving AI agent performance by 40%.