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Which AI Model Should Marketers Actually Use?
Updated:A practical comparison of the best proprietary and open weight AI models for marketers. Covers ChatGPT, Claude, Gemini, Llama, DeepSeek, Kimi, Qwen and more, with current pricing and benchmarks.
Minimum Lovable Product (MLP): why viable is no longer enough
The minimum viable product is no longer the bar. Here is what a minimum lovable product is, why it matters for growth, and how marketers can spot and shape it.
Agentic Marketing: What Engineering Figured Out First (And Why Marketing Is Next)
Updated:Engineering teams have already embraced agentic workflows. Marketing is next. Learn the two key concepts — closing the agentic loop and parallel agents — and how they apply to paid ads, content, and outreach.
What The F*** Is a Marketing Campaign?
Updated:A marketing campaign is not just a paid ad burst. It's a coordinated initiative with a message, audience, and metrics — run like a small agile project. Here's what a campaign actually is.