Topic: Content
Content marketing earns attention by being genuinely useful, and the bar rises every time AI makes average content cheaper. Our view: publish like an opinionated publication, not a content library. Start with why your blog should be a publication, not a library, writing frameworks for marketers, and the AI SITE framework for getting cited by ChatGPT and Google.
The AI SITE Framework: 6 On-Page Tweaks to Get Cited by ChatGPT and Google AI Overviews
Jesse Schoberg's AI SITE framework helped 60% of DropInBlog customers get more AI mentions in one week. Here are the six on-page changes you can make to your existing content today.
Stop Talking About Yourself: Why 'You' Beats 'I' and 'They' in Marketing
A quick guide to first, second, and third person writing for marketers — and why leading with "you" improves engagement, authority, and visibility across SEO, AEO, and GEO.
Every marketer is now a creator
The creator economy has come for B2B marketing. Building an audience is no longer optional—it's part of the job description.
Your Blog Should Be a Publication, Not a Library
The case against evergreen SEO content and for building an audience that actually wants to hear from you.
Writing Frameworks for Marketers
The most popular writing and copywriting frameworks for marketers, from PAS and AIDA to Before-After-Bridge, the 4 Ps, and Thesis-Antithesis-Synthesis.